However, when it comes to finding a suitable online booking engine, it is easier said than done. There are so many factors that need to be considered before deciding on a hotel booking engine, as different vendors have different features to offer. Even so, it is necessary for you to identify your top requirements and then determine the system that will be able to fulfill those needs with efficiency.

That’s why we’ve come up with a complete buyer’s guide which will help you choose the best hotel booking engine according to your needs.

Why do you need a hotel booking engine?

With technological advancements, hotel booking engine has gained immense importance, as not only it helps you reach a wider audience, but also lets you provide the best possible booking experience to your guests.

Think about it yourself. Why do you need to opt for a hotel booking engine? You may be already getting bookings from third-party online distribution channels, or walk-ins or from some other sources.

But then, ever wondered how much it’s worth? Maintaining rate parity, real-time inventory, handling overbookings and under-bookings, and whatnot! So maybe, this is where are losing your profits and adding a burden of managing your hotel operations.

Let’s face it. You want to give your guests an exceptional experience during their stay, right? So why not start with the moment they book with you?

A great booking experience is the beginning of the guest’s lasting relationship with your brand. Along with the hospitality industry, online booking engines have also evolved over time and have made the booking process simpler and faster. Simply put, a hotel booking engine will let you take bookings from your guests directly from your hotel website. Such an organized approach helps you focus on guest experience, thus increasing your repeat guests.

What should you look for in a hotel booking engine: Buyer’s checklist

• Responsive Booking engine: The booking engine should have a responsive design, applicable, and comfortable to use on any device. So, whether your guests are using computer, tablets, or their smartphones to book with you; the system should offer a flawless booking experience.
• Personalization: It should be adaptable to your hotel’s profile and standards. It should give you complete freedom to set the look and feel of the booking flow as per your hotel website’s theme.
• Appealing Widgets: Bright, simple, and easy-to-use buttons are a necessary addition to your booking engine. Eye catchy widgets with actionable words work best for turning your visitors into bookers (like Book Now, Make a Booking). The booking engine should be able to set up several new widgets on your website and increase your bookings.
• Access Anytime: Use of the reservation system should be at complete ease, giving you the convenience to access it from anywhere at any time. With a hotel reservation system, all you need is a computer/mobile handset and a stable Internet connection, making it easy for you and your staff to supervise direct bookings on the go.
• Apt for Chain Properties: If you have multiple properties, it becomes a difficult task to keep an eye on bookings of every property. Whether you have a stand-alone hotel or a chain of hotels across multiple locations, the hotel booking engine should let your bookings from a single place.
• Guest Engagement: Along with handling bookings, the booking engine should be able to send engaging emails on pre-arrival, during stay and post-departure of the guests along with timely promotional emails to increase repeat guests.
• Payment Processing: Payment processing is an integral part of your hotel’s booking procedure. The hotel booking engine should be capable of handling payments, but should also allow you to choose how to offer deals based on payment methods.
• Upsell Other services: With the booking engine, you should be able to upsell your extra services along with accommodation, thus giving you a chance to increase your revenue.
• Secure: While talking about payments, you must ensure your guests’ data remains safe from security breaches. Thus, the booking engine should be secure, preferably with PCI DSS certification.
• Multi-currency and language support: Most of you want to appeal to a global audience, so it is important to have a booking engine that can be displayed in other languages and also accommodates different currencies. After all, you will most likely be catering to travelers, and you want to make it easy for them to learn more about your offerings and lock in a booking.
• Reports and Stats: Look for a hotel booking engine that offers you a diverse set of reports from bookings, occupancy, revenue, month-on-month bookings, year-over-year stats and more so that you can strategize your business decisions and improve operational efficiency.
• Google’s Free Hotel Booking Links: Google has recently rolled out its free hotel booking links program to allow hotels around the world to appear in google hotel search for free. Also, hotels can display real-time direct booking rates and availability on Google Hotel Search and Google Maps. So, make sure your booking engine provider is an authorized partner for this program.

In a nutshell, a hotel booking engine will let you be available 24X7 for reservations, unlike walk-ins or manual management of bookings.

The post A Complete Buyer’s Guide to Choose The Best Hotel Booking Engine appeared first on eZee Absolute.

Here’s how—imagine this—a corporate guest wraps up a successful meeting and prepares to check out from your hotel. As he approaches the front desk to settle his account, the last thing you want is a cumbersome payment process overshadowing the quality of their stay.

And this is where the right payment gateway can make a difference. 

They play a pivotal role in ensuring a smooth, secure, and fast financial transaction. The right choice can leave your guests with a positive and lasting impression but one wrong investment can scoop them away from rebooking with you as well as your reputation.

But, how to make the right choice for your property? With so many options available the decision feels like a multiple-choice quiz with no clear answer. 

Well, not anymore. We’re here to simplify it all for you. 

Let’s explore the ins and outs of payment gateways, ensuring you can make the perfect choice for your hotel without any hassle.

Importance of A Reliable Payment Gateway

A payment gateway is a bridge between your hotel’s website or POS system and the financial institutions that process payments. It plays a vital role in ensuring the security of transactions, providing convenience to guests, and ultimately impacting your hotel’s reputation. 

A reliable and efficient payment gateway not only enhances guest satisfaction but also contributes to the overall success of your business. 

It acts as the backbone for a smooth and efficient transaction process, ensuring the security of all your financial transactions. 

Besides, with the increasing trend toward online bookings and digital payments, hotels that integrate effective payment gateways stay competitive in the industry. 

It reflects a commitment to staying current with technological advancements. 

“In fact, the Digital Payments market is expected to witness substantial growth, with the total transaction value projected to reach US$10.64tn in 2024.”

Key Factors to Consider When Choosing a Payment Gateway

Selecting the right payment gateway for your hotel is essential as it significantly impacts both guest satisfaction and the efficiency of your operations. Consider the following factors to ensure you make an informed choice tailored to the unique needs of your property:

1. Security and Compliance

Security should be a top priority when selecting a payment gateway. Ensure that the chosen gateway complies with the Payment Card Industry Data Security Standard (PCI DSS) to safeguard sensitive customer information. 

Strong encryption and authentication mechanisms are vital to protect both your hotel and your guests from potential fraud. 

2. Regional Compatibility

Consider the geographic compatibility of the payment gateway. Ensure that it supports transactions in the country or regions where your hotel operates. Some gateways may have limitations or additional fees for certain geographical areas, so it’s crucial to choose one that aligns with your hotel’s footprint. 

For example, in China, where cashless payments are gaining popularity, it’s essential to choose a gateway that supports local payment options like AliPay and QR code payments to cater to the preferences of the guests. 

3. Transaction Processing

Today’s guests have diverse preferences when it comes to payment methods. Consider the variety of payment methods the gateway supports.

 As the hospitality industry becomes more globalized, offering a diverse range of payment options can attract a broader audience. Credit and debit cards, mobile payments, and online wallets are some of the popular payment methods to consider. 

4. Seamless Integration 

Choose a payment gateway that seamlessly integrates with your property management system (PMS), booking engine, and restaurant software. An advanced payment terminal seamlessly integrates with your chosen payment gateway and hotel management system, creating a cohesive ecosystem. 

Consider this integration as the digital harmony between various components of your hotel’s operations. For instance, payment gateway Stripe is known for its developer-friendly features, ensuring a smooth synchronization between your booking system and payment processing.

5. User Experience

A user-friendly interface is key to enhancing the overall guest experience. Imagine your guests navigating through a convoluted payment process – it’s not just inconvenient, but it can also lead to abandoned bookings. Opt for a payment gateway that offers an intuitive and streamlined interface. 

6. Multi-Currency Support for Global Guests

If your hotel attracts an international clientele, a payment gateway with multi-currency support is essential. Consider this feature as a way to cater to the diverse preferences of your global guests. 

Razorpay, for example, facilitates multi-currency transactions, ensuring that guests can pay in their preferred currency, thereby enhancing their booking experience. 

7. Fees

Assess the transaction fees associated with different payment gateways. The goal is to find a provider offering competitive rates without compromising on service quality. Think of this aspect as optimizing your operational costs while delivering a transparent payment experience for your guests. 

Compare the transaction fees associated with different payment gateways. Find a balance between competitive rates and the quality of service provided. 

Additional Features and Support

Beyond the fundamental functions of processing payments, the differentiating factors among payment gateways often lie in the additional features they offer and the level of support provided. Here’s an exploration of these crucial aspects:

1. Analytics and Reporting

Consider payment gateways that provide robust analytics and reporting tools. Access to detailed transaction data and insights can aid in making informed decisions, optimizing pricing strategies, and enhancing overall financial management.

2. Customer Support 

A responsive and efficient customer support system is invaluable. Opt for a payment gateway that offers 24/7 customer support. Quick resolution of issues ensures minimal disruption to your hotel’s operations and maintains a positive guest experience.

3. Customization Options

Explore payment gateways that offer customization options to align with your hotel’s branding. This includes the ability to tailor the payment interface, receipt formats, and communication templates to create a consistent and professional image. 

Comparing Different Payment Gateways

Selecting the best payment gateway for your hotel involves a nuanced evaluation of various options available in the market. Here’s a closer look at some of the leading payment gateways:

PayPal

Recognized globally, PayPal is a versatile solution suitable for hotels of all sizes. It offers a secure and user-friendly platform with widespread acceptance. Paypal is a widely recognized and trusted brand, popular with international guests. It can integrate with various booking platforms but may lack specific hospitality features. 

Stripe

Known for its developer-friendly features, Stripe is an excellent choice for hotels seeking scalability and customization. It seamlessly integrates into various systems and provides a robust payment infrastructure. 

Square

With a reputation for simplicity, Square is a user-friendly option, especially suitable for small to medium-sized hotels. Its transparent fee structure and ease of use make it a popular choice for businesses starting with digital payments.

Authorize.Net

A reliable and established payment gateway, Authorize.Net stands out for its robust security features and versatile integration options. It’s a trusted solution that has been serving businesses across industries for years.

Razorpay

Emerging as a leader in the payment gateway landscape, Razorpay is known for its seamless integration capabilities and secure transactions. It provides a comprehensive suite of features, making it a preferred choice for businesses looking for a modern and reliable solution.

When comparing these gateways, consider the factors mentioned above. Each gateway has its strengths, and the choice depends on your hotel’s specific requirements and preferences.

A New Dawn for Your Payment Process

Selecting the right payment gateway is only half the battle. The synergy between the payment gateway and a reliable payment terminal is the key to achieving a seamless transaction experience. They go hand-in-hand. 

One such advanced payment solution is eZee Pay, crafted for the unique needs of hoteliers. Supported by various trusted payment gateways, eZee Pay brings a tailored solution that goes beyond conventional payment processing. With PCI DSS compliance and advanced encryption measures, rest assured that every transaction is safeguarded against potential threats. 

Explore the possibilities with eZee Pay – a comprehensive payment solution to seamlessly manage hotel and restaurant payment processing with the utmost emphasis on customer experience and security. 

Make the smart choice for your business today! 

The post Hotelier’s Guide to Choosing the Right Payment Gateway appeared first on eZee Absolute.

In today’s digital age, your website is your flashiest billboard and your best shot at keeping occupancy rates higher. So, let’s talk about how you can get one with the help of a perfect hotel website builder.

But first, why exactly is a strong online presence the secret sauce to success? 

Imagine a traveler, phone in hand, searching for their stay in your city. They stumble upon stunning photos of your rooftop pool, virtual tours of your heritage suites, and mouthwatering descriptions of your in-house biryani. 

Bam! You’ve just got yourself a potential guest. 

But here’s the catch: not just any website will do. Choosing the right hotel website builder for your business can be tricky. 

So, let me shed some light on why it is important to have a digital footprint.

The Importance of Having A Strong Online Presence

Picture this: you’ve got a charming boutique hotel nestled amidst the bustling chaos of a vibrant Indian city. The rooms are spotless, the staff is as friendly as chai on a rainy day, and your rooftop restaurant boasts the most panoramic view of the Taj Mahal on this side of Agra. 

But here’s the rub: no one knows you exist. You’re like a hidden gem collecting dust in a forgotten corner of the internet.

That’s where a strong online presence comes in, my friend. It’s like transforming your hotel from a shy wallflower into the Bollywood star of the travel scene.

Fact check:

• 70.9% of travelers say online reputation influences their choice of accommodation.
• A whopping 81% say they always read reviews before booking a hotel.
• 27% of hotel bookings are made through the property directly, 25% through the hotel’s website, and 16% through online travel agencies.

See? That’s how important it is to be present online. It’s a fundamental necessity that can make or break your success in the hospitality industry. 

A compelling SEO-friendly website, engaging social media profiles, and positive online reviews collectively shape the perception of your hotel, influencing the decision-making process. 

Overall, investing in a website isn’t just about technology; it’s a strategic move to elevate your hotel’s presence, engage guests, stand out in this competitive market, and drive bookings.

Maximizing The Benefits of An SEO-Optimized Hotel Website

Now that you know how important it is to have a website for your hotel, you must understand not all websites are competent enough to drive the results you want. That’s where SEO comes in. 

Think of SEO as your magic potion for online visibility. It’s a set of secret spells (technical tweaks and strategic content) that make your hotel climb the search engine ladder like a monkey on Red Bull. 

The higher you rank, the more eyeballs you attract, the more rooms you fill, the happier your finances are. Now, let’s unlock the treasure chest of SEO benefits for your hotel website:

• Elevate Visibility in Search Results: A well-optimized hotel website ensures that your property is prominently featured in search engine results.
• Target Reach for Relevant Audiences: SEO optimization enables you to tailor your website content to match the specific interests and preferences of your target audience by optimizing for relevant keywords and phrases.
• Build Credibility and Trust: Appearing at the top of search results instills a sense of credibility and trust among potential guests. Many travelers perceive top-ranking results as reputable and reliable choices.
• Long-Term Digital Success: SEO optimization isn’t a one-time effort; it’s an ongoing strategy for long-term digital success. By consistently refining your website’s SEO elements, you create an enduring online presence that continues to attract and engage potential guests over time.

Bonus Tip: Regularly update your website, track analytics, and keep adding fresh, engaging content. Don’t forget to tailor your SEO strategy to the target audience. Highlight what makes your hotel unique, whether it’s stunning mountain views, your commitment to sustainable practices, or thrilling karaoke nights. 

However, not all websites are SEO-friendly. To build one you must have profound knowledge of SEO, Google Analytics, and some technical understanding. Otherwise, it’s all in vain. 

The good news is today there are a lot of hotel website builders available in the market that take care of your website and its SEO. But choosing the right one can be tricky, so here’s how to…

Choosing The Right Hotel Website Builder: Key Features to Consider

To make it easy for you, I am listing down all the features a good website builder must have. You can consider it as a checklist before you make your purchase. 

Multiple Templates to Choose from:

A website is the canvas of your hotel’s digital presence. So, opt for a website builder that offers multiple templates. You can choose the one that you like the most and reflects your brand image. 

User-friendly Interface:

Not everyone is a coding expert, and that’s perfectly fine. Look for a website builder that’s easy to use and has a user-friendly interface. So even if you don’t have any coding or technicality knowledge, you can easily create and manage your website.

SEO Features:

As I said before, SEO is the soul of your website. No matter how stunning your website is, if the SEO is not proper, it doesn’t work. But SEO is a complex thing and not everyone is well-aware of this. Modern website builders recognize this and come with all the features necessary to build an SEO-friendly website, ensuring your website outranks your competitors. So, check if the website builder provides built-in SEO features or allows integration with popular SEO tools. 

DIY & Customisation:

Your hotel is unique, and so should your website be. Choose a website builder that offers DIY with drag-and-drop options that allow you to tailor the look and feel of your site. From color schemes to font choices, the DIY option gives you the freedom to customize your website the way you want.

Dedicated Web Designers:

You cannot know the ins and outs of web designing and that’s perfectly alright. An ideal website builder assists you with a web designer to give your website a professional touch. The designer takes care of the technicalities and helps you create a website that meets industry standards and your expectations.

Free Hosting & SSL:

Choosing a website builder that includes free hosting and SSL (Secure Sockets Layer) can save you additional costs. Free hosting ensures that your website is accessible to visitors, while SSL guarantees a secure and encrypted connection. Together, these features contribute to a seamless and secure browsing experience for your guests.

Fast Delivery:

Time is of the essence of your business. A website builder offering fast delivery ensures that your hotel’s online presence is established promptly. From initial setup to the live launch of your website, a swift delivery process helps you to make an instant impact.

Cost and Value for Money:

Last but not least, make sure to choose the one that offers the best value for money. Consider the one that has all the key features you need— SEO, web designer, templates— yet is light on your pocket. Analyze and compare thoroughly to see which builder offers the best overall value for your money.

So the next time you find yourself confused about which website builder to go with, look for a hospitality website builder that has all the above features.

The Best Website Builder for Hotels

Sorting through the many website builders out there can be a daunting task. However, there’s one that stands out in catering to your unique needs – eZee Panorama.

Made specifically for hotels and restaurants, eZee Panorama is your ultimate solution. Forget about coding or dealing with technical stuff; this website builder comes with its own web designer to handle everything for you.

It also takes care of the SEO of your website and makes sure it has good online visibility and ranking. Plus, it offers free hosting and SSL to keep your info safe and your site secure.

Picking a template that suits your business is the only thing you need to do. It’s that simple – choose, customize, and you’re ready to shine online.

The best part? eZee Panorama is super affordable, making it perfect for every hospitality business. Whether you own a hotel, restaurant, or any other property, this website builder is designed to fit your needs.

Don’t just take my word for it; it comes with a free demo. So, check it out before you invest. And if you do like it, don’t forget to thank me in the comments section below!

The post The Ultimate Guide to Choosing The Right Hotel Website Builder appeared first on eZee Absolute.

In this dynamic environment, staying informed and inspired is crucial for hoteliers to thrive. For which, blogs have become invaluable resources to rely on. But with countless articles out there, it can be overwhelming to know where to start.

To help you navigate the ever-growing blogosphere, we’ve compiled a list of the top 10 hospitality blogs from 2023 that every hotelier must follow. These blogs offer a wealth of knowledge on a variety of topics relevant to the modern hotelier, from revenue management and guest experience to marketing strategies and emerging trends.

Top Hospitality Blogs of 2023

Here are the top hospitality blogs of 2023, take a look:

How to Deal With Common Challenges in the Hotel Industry?

Being an accommodation provider, you will agree that managing a hotel is not an easy feat. Though these challenges are a part and parcel of your business, but with a little help and guidance, they can be easily avoided and overcome. 

From staff shortage to housekeeping issues, from staying competitive to operational issues, this blog explores all and discusses effective ways to solve them.

What Are Some of The Important Hotel Reports?

Hotel reports must be monitored if you want to track your property’s performance. From night audit reports to kitchen wastage reports– the list goes on. But with so much to do, it is nearly impossible to analyze every report individually.

This is where our next blog comes in. It delves into the various types of hotel reports and brings out the 11 hotel reports that are a must to excel your business.

Excellent Hotel Social Media Marketing Strategies

Unless you have been living under a rock you must know how important it is to promote your business on social media platforms. 

Today everyone has a mobile phone in their hand and they believe in ‘Click and Share’! But this has a huge prospect for hospitality businesses like yours. Our next blog in the top hospitality blogs of 2023 list talks about such excellent social media strategies that you can use to promote your hotel business. Dig in!

Proven Ways to Increase Low Season Hotel Occupancy

One of the common challenges that accommodation providers from all over the world face is low-season occupancy. This is a harsh reality for businesses but the best part is, it can be overcome with a few strategies. 

In our list of top hotel industry blogs, the next one explains how to determine your low occupancy season and strategies to beat and get higher occupancy.

Latest Hotel Technology Trends to Watch for

Today technology goes hand in hand with businesses. And the hospitality sector is no different. But with so many tech advancements every now and then, how can hoteliers decide which one to invest in?

Well, we’ve got you covered. In this top hospitality blog of 2023, we have listed the latest technology trends that the accommodation industry must look out for in 2024. Check it out and see what you can add to your technology suite!

Super Sustainable Hotel Practices for Being Eco-friendly

Saving our planet has become an utmost priority today and individual businesses must play their role in it. Going eco-friendly is no longer a choice, it is a necessity, and travellers from all over the world opt for hotels that embrace sustainability.

To help you go green and make your hotel eco-friendly, we discuss 10 sustainable practices that you can adopt easily. 

Hotel Digital Marketing Strategies to Maximize Your Bookings

Maintaining your hotel’s online presence is a must, given this is your first impression for guests. But to maintain a positive image online, you need some expert strategies and tips. 

Our next blog on the top hospitality blogs of 2023 list is a guide to hotel digital marketing. It reflects on the ins and outs and includes effective strategies to do it correctly.

Smart Cost-Saving Ideas for Hotels  

Along with growing revenue and increasing your bookings, you can make some extra bucks by cutting down expenses. But managing a hotel efficiently is not an easy task, it involves a lot of intrinsic tactics, and cutting down costs haphazardly can hamper your business. 

Here we have discussed some effective and smart cost-saving strategies for hotels that can increase your bottom line, without hampering your business, go check it out. 

Powerful Hotel Pricing Strategies to Implement

Another important aspect of hoteliering is setting the right prices for your inventory. With so many factors like time, season, festivities, and weather affecting your occupancy, it can be a difficult task for hotels to set the correct prices.

The next blog on our list will make it easy for you. It is the ultimate guide for hotel pricing with effective pricing strategies you can apply to boost your property’s revenue and stay competitive. 

Lesser Known Ways to Improve Guest Satisfaction in Hotels

Guest satisfaction is the pillar of success for the hotel business. The more satisfied your guests are, the more successful your business is. But that’s not an easy task, you need to decode all the aspects of hoteliering that can hamper your guest experience. 

Sounding a lot to do? Well, the last one on our list is all about it. It sheds light on guest experiences and shares easy ways to improve guest satisfaction at hotels. 

Bonus: As we start the new year, we have enlisted the top trends of 2024 for the hospitality industry to look out for. Check them out here. 

The post Hospitality Gems: Spotlight on the Standout Hotel Blogs of 2023 appeared first on eZee Absolute.

Let’s explore what makes the resort the ultimate choice for travellers:

1. Comfortable Spaces, Welcoming Vibes

The resort offers cosy accommodations with enticing features like an outdoor swimming pool, free private parking, a garden, and a shared lounge. These elements create a warm and inviting atmosphere for guests to unwind. 

In short, it’s a perfect place to immerse in the tranquillity of nature while enjoying the convenience of modern amenities. 

2. Exceptional Hospitality and Entertainment

The commitment to guest satisfaction is evident in the remarkable room service and a host of amenities. Featuring amazing room service, the resort welcomes guests with a restaurant, a bowling alley, and a terrace. Also, if you’ve got a furry companion, no need to worry – it’s a pet-friendly resort.

With a 24-hour front desk, airport transportation, concierge service, and free WiFi, Sambodhi Retreat ensures every guest’s needs are met with warmth and efficiency. 

3. Culinary Delights

Adding a touch of luxury, Sambodhi Retreat offers floating breakfasts and candle-light dinners. These become memorable experiences against the backdrop of the resort’s unparalleled elegance. 

4. Celebrate Life’s Moments with Expert Care 

The resort transforms into the perfect venue for your special occasions. A dedicated team of experts is available to ensure seamless events, be it garden parties, birthdays, anniversaries, or lavish wedding receptions. Sambodhi Retreat takes care of every detail, making celebrations truly unforgettable. 

5. Eco-Friendly Practices 

Booking.com acknowledges Sambodhi Retreat as a Travel Sustainable property at level 2, highlighting the resort’s commitment to eco-friendly practices. 

This recognition underscores the resort’s dedication to eco-friendly practices, adding a conscientious touch to the guest experience. So, guests choose not just a stay but have an ethical and sustainable experience. 

Challenges

Despite the serene retreat they offered, Sambodhi Retreat faced some challenges that were holding them back. 

The major hurdle they were dealing with was outdated, desktop-based software. Managing bookings, keeping track of guest preferences, and ensuring a smooth check-in process became complicated. 

In the buzzing tourist hub of Bodh Gaya, competition is no joke. They had to find a way to shine amid the sea of choices and this led them to reconsider their decision to continue with their existing software. 

Solution

Regardless of all the challenges, Sambodhi Retreat sought a chance to grow, innovate, and redefine what a stay in Bodh Gaya could be. 

The team realised – that to offer the best experience, one needs modern solutions. And after exhaustive research and market analysis, they came across eZee’s cloud-based solutions and thought of giving it a try. 

Now, with a cloud system in place, managing inventory has become much easier. Their staff could spend more time delivering pleasant guest experiences and less time being stuck on the computer. Another breakthrough was that they could access the system anywhere, anytime with real-time updates. 

“With the new cloud-based software, managing day-to-day operations has become much easier” – says the Operations Manager at Sambodhi Retreat, Bodhgaya. 

Thus, with the help of eZee’s solutions, Sambodhi Retreat was able to deliver a unique experience to its guests, achieve excellence in its operations, and gain the revenue boost it was longing for.

Sambodhi Retreat’s Remarkable Transformation with eZee

The influence of eZee on Sambodhi Retreat in Bodh Gaya demonstrates the transformative potential of utilizing the correct technology. Its transition from facing challenges to achieving success serves as an example of how innovation can profoundly impact the hospitality industry. 

From reservation management to check-in/check-out processes, eZee Absolute, the cloud-based hotel PMS, simplified all the operations for them. 

Additionally, the integration provided insightful reports on occupancy rates, revenue, and guest preferences, helping the resort to make data-driven decisions for improved business performance. 

 Acknowledging the same, the Operations manager says “An important thing which I would like to highlight is the reports. I do get detailed reports about revenue and other reports that are available in the system which helps me a lot for my understanding of the business.”

Switching to eZee’s cloud-based system was like upgrading to a super-smart helper for Sambodhi Retreat. Sounds cool, right? 

So, instead of just taking our word for it, listen to what they have to say about their experience with eZee:

The post Case Study: eZee Streamlines Hotel Management for Sambodhi Retreat, Bodhgaya appeared first on eZee Absolute.

Yes, you heard me right. 

Not AI, not high-speed internet, or any other technology for that matter. And, I cannot possibly emphasize enough the importance of cashless payments for hotels and restaurants. 

Well, to understand this let me take you to an incident that happened to me a year ago. 

I was travelling to Bangalore from Kolkata with my dog and a load of luggage. It was a long tiring train journey, and all I could think of was checking into my cozy hotel room to unwind. 

As I arrived at the hotel reception, eager to complete the check-in process swiftly, I realized that the only accepted mode of payment was cash.

Nowadays, everyone— like everyone— accepts cashless payments, and carrying cash has been out of the picture for a while. Still, I was hoping to have some amount of cash. Unfortunately, I didn’t, and what should have been a smooth check-in turned into a hassle to find an ATM, with all the luggage, my dog, and two days of train journey on me.  

This scenario is all too familiar for many travelers, and it highlights the limitations and inconveniences associated with cash transactions in hotels. 

But imagine an alternate scenario where the hotel embraces modern technology with a payment processing solution. Here the check-in process would become a breeze, allowing me to focus on the excitement of the stay rather than the hassle of handling physical currency.

Now, as a hotelier or restaurant owner, you must be thinking, ‘We know it can be hassle-free, but the complicacies are way too much!” 

Well, NO!

Setting up a hotel payment processing solution is child’s play and before getting into that let me explain the what, why, and how of it. 

The What: Understanding Hotel Payment Processing Solutions

Payment processing solutions are essential tools in the hospitality industry designed to streamline electronic transactions. They securely capture and transmit payment information, facilitating seamless processes at various touchpoints such as check-in desks, restaurants, and mobile service areas. 

These are deployed as terminals at hotel front desks, restaurants, and other service points. POS terminals securely process and accept UPI payments, net banking, and credit and debit card payments ensuring a swift and hassle-free experience for both guests and staff. 

They serve as the digital bridge between connecting guests and businesses, offering convenience through efficient and secure payment methods. It’s generally of three types- a payment terminal, a mobile card reader, and online payment solutions.

Payment processing solutions can be integrated with your existing systems too, like your hotel PMS, channel manager, booking engine, or restaurant POS. This integration streamlines your payments and keeps records and reports up to date. 

The Why: Importance of Payment Processing Solutions in Hotels

Payment processing solutions bring forward a plethora of benefits for hotels that extend far beyond mere financial transactions, like–

• Enhanced Guest Experience: 

Hotel payment processing solutions significantly enhance the guest experience in hotels by providing unparalleled convenience. Guests can choose from various payment options, such as credit and debit cards, eliminating the need for carrying large amounts of cash and ensuring a stress-free stay. 

The versatility of these terminals not only caters to guest preferences but also makes the check-in and check-out processes easier. 

This efficiency meets the need for speed and also enhances overall guest satisfaction, marking a pivotal shift in the way hotels provide seamless and customer-centric services.

• Increased Security:

Payment solutions offer high security in transactions with advanced technologies, such as EMV chips, providing an additional layer of protection for credit and debit card transactions. 

Plus, they comply with industry-leading standards like PCI DSS and ISO 27001. Having a secured payment processing terminal prioritizes your privacy and keeps guests’ sensitive information safe.

• Time-Saving:

With hotel payment processing solutions, guests experience a streamlined process, eliminating the need for time-consuming cash transactions. 

The flexibility of electronic payments, such as credit and debit cards, accelerates the check-in and check-out procedures, reducing waiting times at reception desks. This not only saves time but also enhances the overall guest experience. 

Hotel staff benefits as well, as the automated nature of hotel payment software reduces manual handling, allowing them to focus on providing attentive service rather than dealing with the complexities of cash transactions.

• Streamlined Financial Operations:

Payment processing solutions can be integrated with hotel management systems, creating a centralized hub for financial data. By doing so, they eliminate isolated data compartments and provide a comprehensive view of the hotel’s financial landscape. 

This integration facilitates quick and accurate reporting and enables hoteliers to make informed decisions based on real-time analytics. 

The automated transactions processed by these terminals significantly reduce the risk of errors associated with manual cash handling, ensuring precise accounting records. As a result, they enhance the overall financial efficiency of hotels and contribute to a transparent and well-organized financial operation.

• Enhanced Reporting and Analytics:

A comprehensive and modern hotel payment processing solution offers enhanced reporting and analytics of your business. 

These terminals provide a robust platform for generating insightful reports, allowing hoteliers to gain a deep understanding of transaction trends, peak periods, and revenue streams. 

By leveraging real-time transaction data, hoteliers can make informed decisions to optimize operations and enhance the overall guest experience. They help hotels to stay ahead of the curve, responding dynamically to the ever-evolving demands of the hospitality industry.

The How: How Hotel Payment Processing Solutions Work

Now that you know what a payment processing solution or terminal is and what benefits it brings to hotels and restaurants, let us understand how it works. 

Let me break down how a typical payment processing terminal works. Here’s the step-by-step process –

Initiation of Payment Process: When a guest intends to settle charges for a hotel stay or dining experience, a payment process is triggered.

Secure Communication with Bank: The Payment Processing Terminal securely establishes communication with the designated bank or payment intermediary.

Encryption for Enhanced Security: Employing advanced encryption methods, the terminal transforms payment information into secure codes, akin to a confidential language.

Authorization Request to the Bank: Then the terminal transmits these coded payment details to the bank, seeking authorization to proceed with the transaction.

Verification of Sufficient Funds: The bank conducts a thorough examination to ensure the guest possesses sufficient funds. Upon favorable verification, it provides approval to the terminal.

Execution of Payment and Record Update: Following approval, it executes the payment transaction, simultaneously updating the hotel’s records to reflect the successful completion of the guest’s payment.

Guest Notification and Receipt Generation: The terminal promptly notifies the guest of the completed payment and concurrently generates a detailed receipt containing all relevant transaction information.

Considerations for Choosing Hotel Payment Processing Solutions

Now comes the million-dollar question— what should you consider before choosing a payment processing terminal for your property? With countless options available in the market, making the right choice can be tricky. 

So I will make it easy for you. Here’s what you need to keep in mind before making your purchase–

• Do Not Compromise with Security: Prioritize terminals with robust security features, including encryption standards like SSL/TLS and advanced tokenization. Remember ensuring data protection is paramount for maintaining guest trust.
• Compatibility and Integration: Evaluate terminals that seamlessly integrate with existing hotel systems, such as Property Management Systems (PMS) and Channel Manager. Compatibility ensures a smooth flow of data and avoids operational disruptions.
• Payment Options: Consider terminals that offer a variety of payment options, including credit cards, debit cards, and emerging contactless methods. Providing flexibility in payment choices enhances the convenience for guests.
• User-Friendly Interface: Opt for terminals with intuitive and user-friendly interfaces. A simple design not only enhances the guest experience but also minimizes training requirements for staff, promoting operational efficiency.
• Reporting and Analytics: Look for terminals that offer robust reporting and analytics capabilities. Comprehensive insights into transaction trends, peak periods, and revenue streams empower hoteliers to make informed business decisions.
• Customer Support and Training: Assess the level of customer support provided by the terminal provider. A responsive support system, coupled with training resources, ensures that hotel staff can effectively troubleshoot issues and maximize the potential of the payment system.
• Meets Your Budget: Last but not least, evaluate the total cost of ownership, including setup fees, transaction charges, and ongoing maintenance costs. Understanding the financial implications helps in selecting a solution that meets your budget.

The Newest and Modern Payment Processing Solution: eZee Pay

Today the global hospitality tech market is flooded with countless hotel payment processing terminals and solutions that claim a lot of biggies, but most of them fail when it comes to services. 

In this scenario, it can be often tricky to choose a terminal that meets all the above considerations and meets your purpose. 

While I was researching for my blog, I came across eZee Pay Payment Solution which not only meets the criteria but also has years of industry expertise backing it. 

And I would recommend it to everyone. 

eZee Pay is a comprehensive system that is budget-friendly and tailored for hotels and restaurants to effortlessly manage payments. Unlike most terminals available, eZee Pay Payment Terminal meets industry-standard security requirements, automates transactions, and provides business insights that can help you track business progress.

The best part that I personally loved about eZee Pay is the simplified payment processes and saving hours of time. All you need to do is tap, scan, or swipe, based on your guests’ preferred mode of payment. And it’s done! No more crunching numbers, dealing with cash, or juggling with change.

Plus, you get round-the-clock support. 

Simply put, eZee Pay is your ultimate choice for payment processing terminals. It’s easy to use, supports integrations, fits your budget, and is designed by the industry’s best.

The post Paying The Way Forward: A Comprehensive Look at Hotel Payment Processing Solution appeared first on eZee Absolute.

For you, these delays aren’t mere annoyances; they pose a threat to your hotel’s hard-earned reputation. A delay that can transform a seamless guest experience into a disappointment. 

So, how do you control this and ensure everything is in the right place at the right time? Well, it all depends on your ‘hotel supply chain.’ 

I am sure some of us in the hotel biz might have heard about this but there’s a pressing question that arises these days: Is it a Massive footprint or a force of good? 

So, let’s talk everything about hotel supply chain management and figure out the answer. 

The Anatomy of the Hospitality Supply Chains

Like the veins and arteries supporting the human body, the hotel supply chain courses through the entire hospitality industry, supplying the lifeblood that keeps establishments thriving. From linens to toiletries, furniture to food, each element is a link in the hospitality supply chain, contributing to the overall guest experience. 

The hospitality supply chain is a multifaceted network that includes a wide array of products and services. It begins with the sourcing of raw materials, extends through manufacturing and distribution, and culminates in the provision of goods and services within the hotel. 

Now, that you’ve got a basic idea about the hotel supply chain, let’s take a closer look at each stage of this vital process: 

1. Sourcing and Procurement

The journey begins with sourcing and procurement, where hotels carefully select suppliers that align with their brand image and standards. Quality control is paramount, ensuring that every item, from the swankiest bathrobe to the simplest coffee cup, meets the expectations of both the hotel and its discerning guests. 

Sustainable sourcing has emerged as a pivotal consideration, with hotels increasingly leaning towards eco-friendly products to align with the growing global consciousness around environmental responsibility. This shift not only impacts the hotel’s image but also signals a broader commitment to sustainable practices. 

2. Logistics and Operations

Once sourced, the logistical work commences. Timely deliveries are critical- after all, a shortage of fresh linens or a delay in kitchen supplies can disrupt the entire guest experience. Efficient supply chain management minimizes these risks, ensuring that hotels operate like well-oiled machines. 

Effective inventory management is another crucial aspect. Hotels must strike a delicate balance, avoiding both surplus and shortage. The former ties up capital and storage space, while the latter results in operational chaos. Technology plays a pivotal role here, with advanced systems providing real-time visibility into inventory levels and consumption patterns. 

3. Guest Experience

At the final stage of the supply chain, guests encounter the fruits of this meticulous process. The comfortable bed, the exquisite meal, the ambient lighting—all are products of a supply chain that has successfully navigated the complexities of logistics. 

Efficient supply chain management doesn’t just make things run smoothly; it directly translates into happy guests. Timely deliveries mean no hiccups in services, and well-managed inventory ensures there’s always enough of everything. This reliability creates a ripple effect of positivity—guests feel the care and attention to detail, leading to a memorable and enjoyable stay. 

The Impact on Hotels 

The hotel supply chain is not just a logistical necessity; it is a key determinant of a hotel’s competitiveness and profitability. Here’s a closer look at how it influences various facets of the hospitality industry. 

Operational Efficiency 

An efficient supply chain minimises disruptions and enhances operational efficiency. Timely deliveries, streamlined processes, and optimal inventory levels translate to cost savings and a seamless guest experience. This efficiency is a competitive advantage, allowing hotels to allocate resources more strategically.

Cost Management

Costs are a perpetual concern in the hospitality industry. The supply chain, with its influence on procurement, logistics, and inventory, directly impacts a hotel’s cost structure. Strategic sourcing, bulk purchasing, and effective negotiation with suppliers can lead to significant cost savings, contributing to the bottom line. 

Guest Satisfaction

The ultimate test for any hotel is guest satisfaction. Isn’t it? A well-managed supply chain ensures that guests receive the expected level of quality and service. From fresh and crisp linens to a diverse and delectable menu, every element contributes to the overall impression guests carry with them. 

Brand Image

In an era where consumers are increasingly conscious of ethical and environmental considerations, the supply chain has become a focal point for shaping a hotel’s brand image. Sustainable sourcing and responsible practices resonate with a growing segment of socially aware consumers, enhancing a hotel’s reputation and customer loyalty. 

Massive Footprint or Force of Good?

As with any powerful force, the hotel supply chain wields both the potential for immense positive impact and the risk of creating a substantial environmental and social footprint. 

The Footprint Challenge

The sheer scale of the hospitality industry amplifies the environmental impact of its supply chain. From the carbon footprint associated with transportation to the waste generated by disposable amenities, hotels contribute significantly to environmental challenges.

Moreover, the quest for cost efficiency can sometimes lead to unethical labour practices, tarnishing the industry’s social footprint. 

A Force for Good 

Recognizing these challenges, many hotels are actively transforming their supply chains into forces for good. Sustainable sourcing, eco-friendly practices, and ethical considerations are increasingly becoming non-negotiable components of the supply chain strategy. Hotels are partnering with suppliers who share their commitment to responsible business practices, creating a ripple effect throughout the industry. 

In addition to environmental and social considerations, technology is emerging as a force multiplier for positive change. Innovations such as blockchain are enhancing transparency in the supply chain, allowing hotels and consumers alike to trace the journey of products from source to destination. This transparency not only promotes accountability but also empowers consumers to make informed choices aligned with their values. 

Role of Technology 

Technology, particularly in the form of data analytics and blockchain, is transforming the transparency of hospitality supply chains. Real-time tracking and analytics provide hotels with insights into every stage of the supply chain, enabling proactive decision-making and reducing the risk of disruptions. Blockchain, with its decentralized and tamper-resistant nature, ensures that the information about the origin and journey of products is trustworthy and traceable. 

The hotel industry is increasingly turning to technology to improve supply chain management.

According to a recent study by Oracle, 65% of hotels are using technology to track inventory levels in real-time. This technology is helping hotels to reduce waste and improve efficiency. 

The post Sustainability in Hospitality Supply Chains: A Force for Positive Change? appeared first on eZee Absolute.

A hotel channel manager is a software that allows hotels like yours to manage their online inventory and rates across multiple booking channels, such as online travel agencies (OTAs), global distribution systems (GDSs), and your website as well. 

By providing real-time updates, it ensures that all connected channels reflect the most accurate and up-to-date information, preventing overbooking or underbooking while maintaining rate parity.

In simple words, a channel manager is your 24*7 assistant in the digital world of bookings. Its primary job is to ensure that your rooms are available and up-to-date across various online platforms like Booking.com, Expedia, Agoda, and others.  

Now, before we dive deeper into channel managers and explore how to choose the right one for your property, let’s understand why you need it.

The Role of a Channel Manager 

Let’s start at the beginning. What’s the deal with channel managers, and why are they crucial for your hotel operations? 

Imagine you have a fully booked weekend, and suddenly a room is available due to a last-minute cancellation. Now, updating this information manually on each of the online platforms would be a nightmare. But fear not! That’s where the channel manager swoops in, making sure that available room is promptly showcased to potential guests across all channels. It maximizes the chances of getting a booking and optimizing your revenue. 

This not only saves you time but also minimizes the risk of overbookings, ensuring a seamless experience for both you and your guests. It’s a win-win! 

So, if your goal is to increase your hotel’s exposure and partner with as many OTAs as possible, this tool is a must. Still not convinced?

Check out 7 Ultimate Reasons Why You Should Invest in A Hotel Channel Manager

Now that we’ve shed some light on the superhero qualities of a channel manager, let’s delve into the nitty-gritty of how to choose the right one for your property.

How to choose the right channel manager for your property?

There are many channel managers in the market. Some are suited to small properties while others are robust enough to handle even large chains. There are certain qualities that all of them need, however, if you decide to research purchase options they should meet these specific requirements. It’s not as simple as choosing the first one you see. 

So, here are some of the key features you must look for before you choose the right channel manager:

Compatibility with Your PMS

Property Management System (PMS) is the heart of your hotel operations. It keeps track of reservations, manages check-ins and check-outs, and handles guest information. So, when choosing a channel manager, make sure it is perfectly compatible with your PMS. 

When your channel manager and PMS are perfectly compatible, it ensures everything runs smoothly without a hitch. A seamless integration facilitates the effortless flow of data between these systems, eliminating the risk of missteps in your daily operations. Room availability, rates, and booking information move seamlessly from one system to the other, preventing overbookings, discrepancies, and the headache that comes with manual data entry.

User-Friendly Interface

You’re not a tech genius, and that’s perfectly okay. Your channel manager should be user-friendly and easy to navigate. A complicated system will only add to your stress, defeating the purpose of streamlining operations. 

This simplicity isn’t just about saving time; it’s about allowing you to channel your energy into what truly matters – providing an outstanding guest experience. After all, your focus should be on creating memorable stays for your guests, not wrestling with a complex system. 

So, look for a solution that allows you to make updates with a few clicks, saving you time for what matters most – providing an excellent guest experience.

Connectivity with OTAs

Not all online travel agencies (OTAs) are created equal. Some cater to specific markets, while others have a global reach. Your ideal channel manager should connect seamlessly with the key OTAs relevant to your target audience. This ensures maximum exposure and a broader reach for your hotel, attracting diverse guests from different corners of the world. 

For instance, Airbnb, a leading OTA renowned for its unique focus on properties, offers a distinct platform for hotels catering to a specific type of traveller seeking unconventional lodging options. By partnering with Airbnb, hotels can tap into a niche market of guests seeking a more personalized and immersive experience. 

When your channel manager is a pro at connecting with these OTAs, it’s like throwing a net into the sea of potential guests. You’re not just getting more eyes on your place; you’re inviting all kinds of travellers, each with their own preferences. 

Real-Time Updates

Time is of the essence in the hospitality business. Your channel manager should provide real-time updates on room availability, rates, and bookings. This ensures that potential guests get the most accurate information, reducing the chances of disappointments and last-minute changes. 

With real-time updates, your channel manager ensures that the room availability, rates, and bookings are in sync across all platforms, including Airbnb. This means that when a booking is made or a room is reserved, it’s instantly reflected everywhere. No more disappointments or last-minute surprises for your guests.

Pricing Structure

We get it – managing a hotel involves juggling various expenses. When choosing a channel manager, pay attention to the pricing structure. Opt for a solution that aligns with your budget and offers transparent pricing. Hidden fees are like unwanted guests – they should be avoided at all costs. 

Imagine you’re setting up your rates for peak season. You wouldn’t want any surprise charges popping up, right? Hidden fees in a channel manager are the same—unwanted surprises that can disrupt your financial flow. So, just like you’d want your guests to trust your pricing, you should be able to trust your channel manager’s pricing too. It’s like creating a seamless experience for both you and your guests.

Mobile App

In a world where we manage our lives through smartphones, having a mobile app for your channel manager is a game-changer. A mobile app allows you to stay in control of your hotel operations on the go. 

Whether you’re away from your desk or handling tasks within the hotel premises, having the flexibility to manage bookings and updates from your mobile device adds a layer of convenience to your daily routine. Check if the channel manager you’re eyeing has a user-friendly and feature-rich mobile app to make your life as a hotelier more agile and responsive.

Training and Support

Transitioning to a new system can be difficult, but fear not! A good channel manager comes with training and support. Ensure that the provider offers comprehensive training sessions to get your team up to speed. Additionally, check for responsive 24*7 customer support – you never know when you might need a helping hand. 

Moreover, consider seeking user-friendly interfaces to simplify the learning curve for your team. A well-designed system can significantly ease the transition process and enhance overall efficiency.

Analyzing Data and Creating Reports

Data is the new gold, and utilizing it can propel your hotel to new heights. A good channel manager should not only manage bookings but also provide insightful data on your performance. Look for a solution that offers robust reporting features, allowing you to analyze booking trends, understand guest preferences, and make informed decisions. 

The ability to generate customized reports ensures that you have a clear picture of your hotel’s performance, enabling you to refine your strategies and stay ahead in the competitive market. 

‘A Complete Channel Manager Buyer Guide For Hoteliers’ 

Unlock the Future of Your Hotel with eZee

Choosing the right channel manager is a decision that can significantly impact your hotel’s success. At eZee, we understand the intricacies of hotel management, and our solution is designed to seamlessly integrate with your operations. With a user-friendly interface, real-time updates, and transparent pricing, we are committed to helping you streamline your processes and enhance the guest experience. 

But the million-dollar question is – Are you still on the fence about choosing the right channel manager for your hotel? Feeling a bit overwhelmed with the options and not sure where to turn? Well, here’s a suggestion: why not try before you buy? 

In hotel management, experiencing is believing. So, give eZee’s comprehensive channel manager a spin and see the difference.

The post Guide to Choose the Optimal Channel Manager for Property Proficiency appeared first on eZee Absolute.

It’s because every time I go to a hotel’s website and book, I feel things are transparent and I get a vibe of the place I am going to stay at.

And I am pretty sure, there are a lot of people like me who choose a hotel website over any other platform.

But not every website is effective. And it’s because hoteliers don’t understand what makes a good website. They don’t weigh much on the hotel website features and other requirements. They feel, having a website (without any additional stuff or optimization) is enough to push their sales through the roof.

So, I have decided to put out some indispensable information about the hotel website essentials. And I hope all the hoteliers who are reading this blog implement the tips for a great hotel website.

Why is it Important for Hotels to Have a Website?

Before we jump right to the hotel website tips and essentials, let me address one of the most common queries — Do hotels need a website?

Well, the answer is YES! The importance of hotel website in today’s competitive world is immense. 

People nowadays always turn to the internet, even for the tiniest doubts. And if businesses (irrespective of the domain) aren’t making the most out of it, they are going to lag behind.

A hotel website makes it highly convenient for people to browse and search for the hotel’s information. And without an inch of doubt, it increases the chances of getting more bookings.

But, there’s more to it! Here are some of the benefits of having a website for your hotel:

#1 It’s the trademark of the hotel

A website speaks volumes about a business. And it’s no different for hotels. 

The main motive of a hotel website is to let the guests (even the ones who have never visited your property before) feel the vibe and atmosphere of the property. Be it through the content or images or graphics.

Simply put, it gives your hotel a platform to spread the brand message and connect with your former and potential guests.

#2 It’s a source of communication and information

Your hotel website is also a channel through which people can reach out to you. 

However, when I am saying it’s a communication channel, it’s not just limited to a contact form or an email id or a phone number. 

Furthermore, your website also lets you deliver information to a wider audience. People get to know everything about your property on the website. 

You can deliver information that they might want to know through blogs, PRs, etc. We will talk about these aspects going forward.

#3 Drives direct sales

A website is the best source for driving direct sales or direct bookings. Hands down!

Many people tend to visit a hotel website and make a booking even after checking on an OTA. So, hotels need to double on that.

Not to mention, when you have a booking engine integrated, things get much better. 

Website Statistics You Should Know

Even though I have already stated the benefits of having a website, I want to include some concrete stats. And I am sure these will rest the case.

According to Graffiti9:

• 86% of visitors want to see information about the business’ offerings whenever they land on the homepage.
  (Meaning, you must have a website that contains important & useful information — from your brand story to details about offerings, prices, offers, etc.)
• 64% of website visitors always look for contact information.
  (As I said in the beginning, your website is a channel of communication)
• 52% of visitors also look for the business’ ‘about us’ section.
  (This is a great opportunity to spread your brand message)

Hotel Website Requirements You Must Meet

Now that we have learned about the importance of having a website for a hotel, let’s dive into the essential features of a good hotel website.

Here are some of the important things every hotel website must have:

#1 For Interface

Responsive and mobile-friendly design

According to a report, internet users are increasing at a rate of more than 7 percent (roughly 875,000 new users each day). And guess what, about 92 percent use mobile devices to go online.

So, building a website for your hotel, and writing all the information is just one thing. There are other hotel website requirements as well. You have to ensure that your website is both responsive and mobile-friendly.

When you have such a website in place, its layout changes based on the screen size of the device. It makes sure that the content fits well on the screen, images are optimized, there’s correct spacing, and more.

Great photographs of the property

The next (and one of the most important) thing(s) you should have on your hotel website is intriguing photographs of your property. Upload photos of the different types of rooms you offer, the ambiance, food, amenities etc.

Photographs provide your guests with the first impression of your property. They show people what to expect from the hotels.

Word to the wise: Always put up genuine photos. Do not upload stock images. Why? Because if someone makes a reservation after seeing your photos and the reality turns out to be completely different, then it might take a serious toll on your reputation.

Fast loading time

When it comes to hotel website requirements, load time plays a vital role. Search engines like Google highly consider page load time for ranking. Meaning, that Google shows people sites on search results that take less time to load.

That’s not all. According to a report, 40% of people abandon a website that takes more than 3 seconds of load time.

So, you must invest an ample amount of time and effort in optimizing your website.

#2 For Conversion

Booking engine

Now that you have a website with all the intriguing photos, faster load time, and responsive, it’s time to convert those curious website visitors into satisfied hotel guests.

How? 

You need to have a booking engine in place. An integrated booking engine is one of the crucial hotel website features. It allows website visitors to book directly with your hotel right from the website. Not to mention, it also makes the reservation process a lot smoother.

Lead magnet

If you don’t know what a lead magnet is, it is basically a free item or service that is given away to acquire contact details.

eBooks, newsletters, product trials, etc. are good examples of lead magnets. And it is important that your hotel has this on the website.

Additionally, if a visitor doesn’t book with your property, you can still manage to reach out to him/her and nurture.

#3 For Branding

Social proof or validation

One can never overlook the importance of social proof or validation. Period.

Every time I visit a hotel website, I always check the reviews (or testimonials).

I am being very frank here; I always see the choices of others as a strong indication that a particular offering must be good. If it has worked for them, I feel there are chances it will work for me as well.

So, when you build a website for your hotel, never ignore this aspect. And if you’re wondering how to incorporate this into your website, let me tell you, there’s no rocket science. It could be as simple as a series of customer testimonials displayed on a web page. In no time, you’ll witness first-hand how this influences the buying decisions of your website visitors.

Blog posts

Blogs are one of the underrated hotel website features. Hoteliers must understand that it plays a crucial role in branding. With a blog page on your hotel website, you can start offering value to your former and potential guests, even before they start thinking about booking a room with you.

It gives you the power to expand on topics and attract like-minded people who could also become advocates for your hotel’s brand.

Not to mention, search engines also redirect people to pages that are living and breathing (rather than static ones).

Simply put, it’s about telling a story, delivering information, and fulfilling the needs and wants of those curious folks. This is what good brands do!

If you don’t give the market the story to talk about, they’ll define your brand’s story for you.

David Brier

Press releases/news/updates

Just like a blog section, your website must have a page for updates. It is a good practice to keep your audience updated with all the happening in your hotel.

For example: Your hotel has partnered with a well-known restaurant that is going to open an in-house restaurant at your hotel. Wouldn’t you want to spread the news to a wider audience? Obviously, yes! This is where such a section comes into the picture.

A page for local tourist attractions

When it comes to branding, you have to go the extra mile and ensure you’re doing everything possible for your existing/potential customers.

And one of the best things you can do is introduce them to your local attractions. Apart from just selling rooms, tell them about all the places they can visit, the activities they can do, the food they can try, etc.

Connect with them at the highest level possible.

#ProTip: When you’re working on your website and putting up all the content, do not forget to work on SEO. We have an in-depth blog on hotel SEO. You can read and master the art of ranking higher on SERPs.

SEO for Hotels: A Complete Guide

#4 For the backend

Tool for SEO

Now that you have learned about SEO, it’s time to get some tools. There are several tools available on the internet that can help you enhance your SEO efforts. Here are some of them:

• Ahrefs
• Google Search Console
• SEMRush
• Ubersuggest
• Google Keyword Planner
• Yoast SEO
• All-in-One SEO

Analytical tools

Another important aspect that you need to consider is monitoring and enhancing your website performance. For that, you need to have certain tools. Here are some of the tools you can consider:

• Google Analytics
• Spring Metrics
• Open Web Analytics
• Facebook pixel
• Kissmetrics

Security

Security is one of the top hotel website features. Period.

No matter what. You cannot compromise your and your guests’ data. Here are some of the steps you must take to ensure website security:

• Add HTTPS and an SSL Certificate
• Use a secure web host
• Record user access and administrative privileges
• Limit login attempts
• Change the default settings of your CMS
• Perform routine backups of your website
• Use a firewall

The post The Must-Have Hotel Website Features Checklist for 2024 appeared first on eZee Absolute.

Hoteliers today face the challenge of adapting to this evolving landscape while staying true to the core essence of hospitality – providing exceptional guest experiences.

And with the year coming to an end, it’s necessary to shortlist the top trends in the hospitality industry to look out for in 2024. Let’s take a look at it one by one. 

Sustainable Practices

According to a survey conducted by Trip.com, 69% of travellers actively seek out sustainable travel options.

Sustainability is no longer a buzzword in 2024; it’s a guiding principle that shapes the choices of modern travellers. As custodians of hospitality, embracing sustainable practices is not just a hospitality trend for 2024; it’s an imperative that aligns our industry with the values of our guests and the global community.

Here’s how you can incorporate sustainable practices at your property—

Embracing Sustainability in Accommodations

Modern travelers seek more than just a comfortable bed and a welcoming smile; they desire an experience that leaves a positive footprint. Endorsing sustainability in accommodations involves a holistic approach, from energy-efficient lighting to water conservation initiatives. 

Hotels are increasingly switching to eco-friendly materials and practices in construction, room amenities, and daily operations.

Here are sustainable hotel practices that you can adopt at your property!

The War on Plastic: Reducing Waste

The battle against single-use plastics has gained momentum, and hotels are leading the charge. From eliminating plastic straws to offering refillable water stations, the focus is on minimizing environmental impact. Forward-thinking establishments are reimagining packaging, moving towards biodegradable alternatives, and initiating comprehensive waste reduction programs.

Some properties even offer incentives for guests who actively participate in waste reduction initiatives and encourage them to make eco-conscious choices during their stay. 

Green Certifications and Labels in Hospitality

Earning green certifications and labels isn’t just a badge of honour; it’s a commitment to transparency and accountability. Recognized certifications, such as LEED (Leadership in Energy and Environmental Design) or EarthCheck, signal to guests that your property prioritizes environmental responsibility. 

These certifications not only enhance the eco-friendly image of your hotel but also appeal to the growing segment of conscious consumers.

But you must remember that greenwashing in hotels is an evil act. Here’s how you can avoid it. 

Technology Integration

As we step into 2024, technology integration in hotels continues to be a transformative force, reshaping the way guests experience their stays.

In this era of heightened expectations and digital connectivity, effective technology integration is not just a luxury; it’s a strategic necessity for hotels aiming to provide seamless, personalised, and memorable experiences.

Contactless Technology

The evolution of contactless technology has become more than just a response to global events; it’s a paradigm shift in guest interactions. From contactless check-in and check-out processes to digital room keys accessed through smartphones, hotels are prioritising the safety and convenience of their guests. 

The integration of mobile apps and smart devices allows for a streamlined and frictionless experience, reducing physical touchpoints and enhancing overall guest satisfaction.

AI and Data Analytics

The era of one-size-fits-all hospitality is fading, replaced by a wave of personalization powered by artificial intelligence (AI) and advanced data analytics. Hotels are leveraging guest data to create tailored experiences, from personalized room preferences to curated recommendations for dining and activities. 

Chatbots and virtual assistants, driven by AI, are becoming integral in providing real-time assistance and enhancing communication between guests and hotel staff.

Here are a few blogs to tell you more—

• Impressive Use Cases of AI and Data Science in Hotels 
• Unlocking The Power of ChatGPT for Hotels: A Comprehensive Guide 

Virtual Reality & Metaverse

Immersive technologies like virtual reality (VR) and augmented reality (AR) are becoming game-changers in guest engagement. Hotels are utilising VR for virtual tours, allowing potential guests to explore accommodations and amenities remotely. 

Hotels are exploring metaverse experiences, from virtual tours to virtual concierge services. This evolving landscape hints at a future where guests can seamlessly transition between physical and virtual realms, offering exciting possibilities for innovative and boundary-pushing hospitality experiences. 

Here’s more to explore—

• Enhance Your Online Presence with Virtual Tours for Hotels
• Could Metaverse Become a Reality for the Hotel Industry? 

Hospitality Solutions

Hospitality solutions are more than just tools; they are strategic investments that enhance efficiency, elevate service quality, and contribute to overall guest satisfaction.

Smart room controls, hotel PMS, and IoT integration empower guests to customise their environments, while mobile concierge apps offer personalised recommendations and seamless communication. 

Additionally, advanced revenue management systems enable dynamic pricing strategies, optimising revenue in real-time. 

These technologies not only enhance operational efficiency but also contribute to a guest-centric approach, ensuring that hotels stay at the forefront of a technologically driven and service-oriented industry. 

Here are a few blogs to help you learn more—

• Must-Have Hotel Technology Solutions For Today’s Hoteliers 
• Ways in Which Mobile Technology Streamlines Your Hotel Operations 
• How Hotel Technology Can Help Increase Your Revenue?

We cannot conclude the section without talking about 5G technology and how paramount it is in elevating guest satisfaction. By leveraging the power of 5G, you can provide guests with faster, more immersive experiences, while streamlining your hotel’s operations. Here’s everything you need to know about it. 

Health and Safety

In the post-pandemic world, the spotlight on health and safety within the hospitality industry has never been more pronounced. Hotels are proactively redefining standards to ensure the well-being of their guests, implementing comprehensive health and safety measures that go beyond expectations.

The Rise of Touchless Amenities

To minimize physical contact points, contactless amenities have become integral to the guest experience. From touchless check-ins and digital room keys to voice-activated controls, hotels are embracing technology to create a seamless and safe environment for guests, reducing the need for direct physical contact.

Telemedicine and Healthcare Services for Guests

One of the most essential guest services includes access to telemedicine and healthcare services within hotel premises. This not only provides convenience for travelers but also ensures a swift response to health concerns. 

Collaboration with local healthcare providers and telemedicine platforms allows hotels to offer a range of medical services, creating a comprehensive approach to guest well-being.

By adopting a holistic approach to health and safety measures, hotels can reaffirm their commitment to providing secure and comfortable environments for travelers in an evolving landscape.

Food and Beverage Trends

According to Booking.com Travel Predictions, 46% of travellers prefer destinations that offer eccentric eating. Meaning—culinary experiences are taking centre stage, captivating the palates of modern travellers. 

The hospitality trends 2024 bring in a new era of food and beverage trends, where innovation, sustainability, and cultural diversity converge to create unforgettable dining experiences.

Farm-to-Table Dining and Local Sourcing

The farm-to-table movement continues to gain momentum as hotels embrace the concept of sourcing ingredients locally. From on-site herb gardens to partnerships with local farmers, hotels are not only providing fresher and more sustainable portions but also fostering a connection between guests and the surrounding community.

Learn more about it–

From Partnerships to Prosperity: Why Hotels Should Embrace Local Collaboration 

Going Vegan

The surge in plant-based dining preferences is reshaping menus across the hospitality spectrum. 

Today, hotels are not only responding to the rise of veganism with dedicated plant-powered menus but also infusing a sense of empathy into these offerings. By understanding and embracing the ethos behind vegan choices, hotels can showcase their culinary creativity and their genuine commitment to accommodating diverse dietary preferences with understanding and care.

Want to turn your restaurant vegan? Here’s what you need to know—

How Can Restaurants Make the Most Out of the Vegan Food trend?  

Global Culinary Fusion: A Taste of the World

Culinary tourism knows no bounds as hotels introduce guests to a plethora of flavours through global fusion menus. 

From cross-cultural collaborations to fusion-inspired dishes that blend diverse culinary traditions, hotels are transforming dining into an immersive experience, offering guests a passport to the world without leaving their tables.

Learn more—

The Influence of Food Tourism in Hotel Industry 

Wellness and Well-being

The concept of wellness and well-being has transcended beyond mere amenities; it has become a holistic approach to guest experiences. In 2024, hotels are not just placed to stay; they are havens designed to rejuvenate the mind, body, and spirit, prioritising the overall well-being of every traveller.

Prioritising Guests’ Well-being

Wellness is no longer an afterthought but a core pillar of hospitality. Hotels are placing a heightened emphasis on guest well-being, offering wellness amenities such as dedicated fitness spaces, mindfulness programs, and relaxation areas. 

The goal is to provide guests with an environment that nurtures physical and mental health throughout their stay.

Here’s how you can–

Heard of Travelasana? The Top Health and Wellness Travel Trends in 2024 

Mindfulness and Mental Health Services

Acknowledging the importance of mental health, hotels are incorporating mindfulness practices into their offerings. From meditation sessions to guided breathing exercises, guests are provided with tools to unwind and foster a sense of tranquillity. This proactive approach recognises the stress of modern life and aims to create spaces that promote mental well-being.

Fitness and Outdoor Activities at Hotels

The fitness landscape within hotels is evolving beyond traditional gyms. Properties are embracing diverse fitness options, from on-site yoga studios to outdoor workout spaces. 

Additionally, hotels are strategically located near scenic natural environments, encouraging guests to engage in outdoor activities that promote physical well-being and a connection with nature.

Enticing Activities That Hotels Can Use to Attract Guests

Marketing and Branding

In the ever-changing landscape of hospitality, where each guest experience holds a narrative waiting to unfold, marketing and branding have transcended from traditional promotional tools to influential storytellers. 

In the journey towards 2024, hotels are acknowledging the hospitality trends and accept that their role extends beyond selling rooms; it’s about crafting genuine narratives that deeply connect with the desires and principles of contemporary travellers.

The Power of Storytelling in Hospitality

Storytelling has become the linchpin of successful hotel marketing. Hotels are weaving narratives that go beyond room descriptions, capturing the essence of the guest experience. 

From the history of the property to the personal stories of staff and guests, storytelling creates an emotional connection, making the hotel more than just a destination—it becomes a part of the traveller’s journey.

Here’s a blog to guide you through–

How to use Storytelling for Hotel Marketing?

Leveraging Social Media and Influencers

Social media continues to be a dynamic force in shaping travel decisions. Hotels are leveraging platforms to showcase not just their amenities but the experiences they offer. 

Collaborations with influencers who align with the brand’s values bring authenticity and reach to marketing efforts, providing potential guests with real, relatable insights into the hotel experience.

Learn more about social media marketing–

• Excellent Hotel Social Media Marketing Strategies for 2024 
• Bizarre Myths About Influencer Marketing For Hotels You MUST Know
• Hotel Social Media Marketing Mistakes You Should Avoid NOW

Revenue Strategies

Revenue, to be precise, is THE most important aspect of hoteliering. Well, that’s what you are doing business for, right?

As we delve into the hospitality trends of 2024, hotels are recognizing the imperative to not only adapt but also pioneer innovative approaches to revenue generation, moving beyond conventional models to ensure sustainable growth.

Dynamic Pricing Models for Accommodations

The traditional fixed pricing model is giving way to dynamic strategies that respond to real-time market demands. Hotels can leverage sophisticated algorithms and data analytics to adjust room rates based on factors such as demand fluctuations, seasonal trends, and local events. The approach of dynamic pricing ensures that pricing aligns with market dynamics, maximising revenue potential.

Ancillary Revenue Streams in Hospitality

Beyond room bookings, hotels are diversifying revenue streams through ancillary services. From curated experiences and exclusive packages to partnerships with local businesses, hotels are tapping into ancillary offerings that enhance the overall guest experience. This not only boosts revenue but also contributes to the creation of a more immersive and personalised stay.

Subscription and Membership Models for Travel Experiences

In an era where travellers seek value and exclusivity, subscription and membership models are gaining traction. Hotels are introducing loyalty programs and subscription-based services that offer perks, discounts, and exclusive access to a curated range of experiences. These models foster guest loyalty while providing a predictable revenue stream for the hotel.

Here are a few more blogs on revenue management–

• Re-Emphasizing the Importance of Hotel Revenue Management 
• Secrets to Boost Your Hotel’s Revenue: Pricing Strategies You Need to Know
• This is How You Can Increase Revenue for Small Hotels [Bonus Tip Inside]  

The post Hospitality Horizons 2024: Navigating the Top Trends appeared first on eZee Absolute.