Hospitality Technology Archives - eZee Absolute Online Hotel Management System Mon, 02 Jan 2023 07:43:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.7 https://www.ezeeabsolute.com/blog/wp-content/uploads/2019/11/cropped-ezee-logo-32x32.png Hospitality Technology Archives - eZee Absolute 32 32 How Technology Enhances Guest Experience in Aparthotels https://www.ezeeabsolute.com/blog/technology-for-aparthotels/ https://www.ezeeabsolute.com/blog/technology-for-aparthotels/#respond Mon, 19 Dec 2022 11:48:15 +0000 https://www.ezeeabsolute.com/blog/?p=12391 From providing faster check-in, faster room service, and more personalized service, technology has come to help make your aparthotel stay even more delightful! Find out how these technologies are being used.

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In recent times, migration or long travel journeys have become quite common among youth. They look for better educational institutes, workplaces, and travel opportunities, even if it means shifting away from home.

And these migrations, whether they are interstate or international, can cost a fortune. For the start, you require a suitable and affordable place for a long or permanent stay. 

And for such cases, aparthotels suffice all the needs.

Aparthotel (the ship name for apartment and hotel) provides such guests a comprehensive package that includes all the services required for stays of months or years, say kitchen, laundry, etc.

The best part is that the cost of staying at aparthotels can be often 25-30% lesser than staying at hotels. 

Because of these factors, aparthotels are making an important place in the hospitality industry and their scope is going to increase in the coming times.

To take the real benefit of this scenario, installing technology is a must for aparthotels.

Why Do Aparthotels Need Modern Technology?

The prime reason to invest in technology for your aparthotel is that guests love it.

Technology ensures that your guests have a seamless experience throughout their stay. Right from the moment they discover your apartment and make a booking with you, to the moment they check out, technology furnishes everything.  

As stated above, most of the people who opt for aparthotels are away from families, living alone or in groups. So one thing they appreciate and need the most is technology to make their daily chores and tasks easy and efficient. 

Apart from this, today’s generation works around the atmosphere of digital devices and technology so it is necessary to make the apartment appealing and relevant to them.

Hence, if you are an apartment owner or want to start a profitable aparthotel then you shouldn’t miss out on smart apartment technology. To help you, we have a list below with the latest ones.

7 Must-Have Technologies for Your Aparthotel

To make an apartment convenient and modern, there are some essential technologies. Read this section to know what they are, how they function, and how they help you please your guests.

1. Voice-controlled furnishing

Controlling things in your apartment through voice assistance overwhelms your guests. These things include electronic devices, television systems, furniture, and much more.

Voice-command recliners, to name one, can add up to your guests’ comfort and ease.

Also, you can substitute the manual use of switchboards with the magic of Siri!

This way your guests can just say, “Hey Siri! Switch on the lights” or “Hey Siri, adjust the temperature to 63” and it will be done.

In the winter season especially, this is the technology your guests would long for. Rather than leaving the warm blanket, they would turn the lights off with only dialogue. Nothing could feel more wholesome than this!

2. Smart keys and locks

To modernize your apartment altogether, you must install smart doors.

There are various smart door systems available in the market. But, the one that can be managed through voice control can be a plus. Or you can have a smart lock system installed on your door.

Whatever the case is, try to keep a virtual / E-key for your apartment. It will reduce the cases of forgetting or losing one. With this, guests can easily receive the key on their mobile devices and access the door.

A smart door can also be connected to the electric supply of the entire room. This way, when your guests leave the apartment, it would cut off the power inside, saving on electricity.

Operating a smart door gives the utmost feeling of security. It also makes the management part easy and handy for your guest.

3. Integrated management system

If you are operating a full-fledged aparthotel business, then managing it manually will not be a good idea.

According to your requirements, you must explore and install the right technology solutions to simplify operations and stand out in the industry.

Your aparthotel can use a booking engine to get bookings from your website, a channel manager to drive booking through online portals, and a review management system to handle your online identity card.

These technologies will help you cut on the tedious work and provide the best experience to your guest. It will also enhance your occupancy rate. 

You can explore the full suite of hospitality technology we provide here.

Automate Your Apartment Operations

4. Connected office furniture

Most people staying at aparthotels are working. They would be more than grateful for your apartment if you provide them with office furniture.

A dedicated space in their apartment to sit and get their work done. Besides chairs and tables, you can level up with connected electronic devices, for example, laptops, and headphones. 

It would leave a different level of an impression on your guests.

You can also add other accessories and general stationery to give a perfect zest to their working space.

5. AI-powered air conditioning

Furnishing your apartment from its very root is important.

Nowadays, air conditioners are available in every accommodation. So if you want to make your aparthotel stand out then make a shift to AI-powered air conditioners.

How does that work?

These air conditioners automatically adjust the temperature or fan speed, complementing the room temperature. So your guest does not have to fetch a remote every hour to do so. When the temperature is pleasant, the air conditioner switches off automatically, saving electricity.

This type of technology gives a pleasant stay to your guest and add up to their experience.

6. Voice assistance for room services

On your entire dashboard of smart functioning, the important one for aparthotels is voice assistance for room services.

Unlike hotels, aparthotels need a whole different level of expertise in the room service department. Your guests are there to stay for a long period and consequently need many more services.

So for every small thing, you do not want to make them call you. Instead, install smart voice-controlled service settings that let your guest ask for whatever they need. 

The AI-generated voice will answer about the status of that service to your guest. Meanwhile, it will also notify your staff of the guest’s request.  

You can also have a smart screen displaying various services you provide: laundry, sanitation, room supplies, and more. They can just tap on what they need to notify the specific department or person responsible. 

This can save your guest from getting hesitant of calling multiple times and avail of the best of your services.

7. Self-service technologies

No doubt, you must provide everything your guests ask, but they would also require a certain sense of privacy. 

To make them perform their personal affairs easily, you can lookout for endless technology for aparthotels. This can include, automatic laundry or steam iron machines, coffee makers, and other appliances for the kitchen.

Besides this, general things also count. Like clearing off their bills through online payment gateways without your personal intervention.

These amenities help your guest have a personal space. At the same time, it makes management easy and convenient.

How Can You Align These Technologies With Your Budget?

All these technologies mentioned above will come costly if you are still at the early stage of building a successful aparthotel. But there’s always a way out.

You can start with one thing at a time. Even minor changes and advancements are going to boost your image and revenue ultimately.

One more specific way is to furnish a few apartments first with all the necessary technology. Set their prices high accordingly. And when you get an upper hand at revenue through this, you can progress likewise with the other apartments.

Also, there are cost-effective ways available in the market for most of the things mentioned above. You can explore and go ahead with them.

Conclusion

Aparthotels are in rising demand because they provide a more private and wholesome experience to guests. 

We know that they have a higher occupancy rate because people use them for longer stays. But, now it is time to make your aparthotel genuinely appealing to a wider audience.

In this blog, I tried to introduce you to all the new and modern technology for aparthotels. These can change the entire experience you are now providing to your guests.

So consequently, installing these will have a positive impact on your brand image.

Let me know, what are your thoughts on this. If there’s anything I missed out on, do mention it in the comment section.


Serviced apartment software banner

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8 Ways in Which Mobile Technology Streamlines Your Hotel Operations https://www.ezeeabsolute.com/blog/mobile-technology-in-hospitality-industry/ https://www.ezeeabsolute.com/blog/mobile-technology-in-hospitality-industry/#respond Tue, 31 May 2022 08:30:02 +0000 https://www.ezeeabsolute.com/blog/?p=11681 Explore why mobile technology in the hospitality industry is a game-changer. This blog will tell you how it works in your favor.

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Recently, one of my “introvert” friends went to Bangalore where she had to stay in a hotel for a week.

Though she is always traveling and staying in hotels for her photography projects, this time she got disappointed by the hotel she booked.

Why? You ask.

It’s because she thinks ordering food on a call, going to the front desk to get a wifi password, and asking for room service from management staff, are all intimidating tasks.

She better have a lousy experience than go and ask for the things she needs from the hospitality staff.

She expected this hotel to have a mobile application in which she could get access to all the services. Since she is too shy to talk in person but very active when it comes to contactless interactions.

In this blog, I would like to amplify the solution to such situations where your guests want to leverage all your services but do not want to ask for them. They are more comfortable exploring everything themselves.

And to provide such an experience to the guests it is important to introduce mobile technology in the hospitality industry.

Let us see why and how.

Mobile Technology: A boon for Hospitality Industry

In a simple sense, anything which is a boon for the hospitality Industry must simplify your operations as a hotelier and enhance the convenience & experience of your guests.

And mobile technology does the exact same thing!

Let’s look at this with an example.

Assume that you have a guest in room no. 302 who calls at the front desk for placing an order from your hotel’s kitchen.

The receiver at the front desk cannot argue with the guest to call the kitchen directly for placing the order, right? He will take the order and pass it to the kitchen himself.

Imagine, in a rush of handling other tasks at the front desk, he forgets to make the call to the kitchen or tells the wrong room no. or wrong order?

Your guest won’t get much impressed by your hospitality.

Let’s look at this very example again; except now with the touch of mobile technology.

Yes, in this case, your hotel has a mobile PMS application.

During check-in, you can get your guests to install your hotel’s mobile application and guide them on how to avail services.  

Now, this guest in room no. 302 doesn’t need to call. He will place the order on the hotel’s app. Your kitchen staff will get notified about this order automatically through mobile PMS.

The order directly goes to where it should (including the frontdesk PMS), your guest gets enough time to explore what you have and what he wants, and you get aware of your tasks the moment they get assigned.

Looks like a win-win situation for everyone.

Numbers that speak for themselves

Apart from the above scenario, some solid statistical pieces of evidence clearly show the importance & the positive effects of mobile technology in the hotel industry.

According to a source:

  • Hotel mobile applications help approximately 70% of travelers in making booking decisions.
  • Nearly 70% of last-minute bookings are done using a mobile device.
  • Around 74% of the travelers say that they would prefer using a hotel application for booking and other details.
  • 88% of the hotel guests wish to have a mobile application that can deliver them a personalized experience.

Considering the weightage of these numbers, I don’t think I need anything else now to prove my point.

How Mobile Technology Helps Streamline Hotel Operations

Whether you accept it or not, your hotel also needs mobile technology. And if you are still deprived of it by choice, I would like to convince you in this section by sharing what you are missing out on:

1. Digital integration

Through the mobile application of your hotel PMS  you can track the booking flow at any hour of the day no matter if you are at the front desk or not. Not just that, you can even make the bookings from your mobile if something comes up.

Something like what?

For instance, you receive a message from your hotel owner to book a room for one of his friends. But what if you are not on shift and this room needs to remain available at any cost?

You can either run to the hotel and do it yourself or call your colleagues who are on the shift. 

But, if you have a mobile PMS application, you can make this booking from the convinience of your smartphone, from anywhere.

In these cases, the digital integration of your mobile application with the Hotel PMS will help save your extra efforts for making this booking. It will also save you from delaying the booking or making any blunders.

2. Remote access

Probably one of the most basic and significant benefits of having mobile technology in the hospitality industry is the ability to access it remotely.

Now imagine you are not at the premise of your hotel but want to get the status of how are things going on there.

Let’s say, you need to have a look at the booking flow for the next week in your hotel or any other report regarding your hotel’s growth.
For this, you need not bother your staff to update you every minute. Rather you can just keep the mobile application to track everything down sitting miles away from your hotel.

Not to mention, you can also assign tasks to your team members through the portal without any hassle.

Mobile applications help staff in managing operations through any corner of your hotel. This means they need not physically coordinate with each other to pass on a particular task and its details. They would simply know what needs to be done via constant updates in the mobile app.

3. Contactless hospitality

One thing that the Pandemic left for you is the responsibility to ensure contactless hospitality at your hotel. And it is not easy to maintain such a thing without necessary technical support.

Everything that you serve your guests needs to involve the lowest level of physical proximity.

To provide this kind of hospitality you need to invest in those devices that guarantee minimum contact with your guests and their belongings.

For instance, rather than using the conventional method of serving guests with a menu booklet, you can go for the “Scan and Order” trend. Wherein they will use their mobile devices to scan and view the menu on their device, directly from where they can order and pay bills easily.

This way you will successfully maintain a contactless service while providing your guests a sense of privacy.

4. Easy check-in and check-out

From check-in to check-out at the front desk, everything needs to be framed in such a way that your guests get a sense of freedom out of their whole stay. 

Let’s start with the frontdesk check-in.

There, you can invest in mobile devices to make the process of check-in easy, quick, and contactless by using OCR Scanner.

OCR Scanner serves the purpose of scanning the IDs of your guests and automates the process of filling their credentials in your portal. 
Not to mention, it saves your time to fill the details manually on every required paper and your guests get quick check-in too.

While checking out too, you can give your guests the liberty to check out through their mobile application directly.

This one thing can put a big impression on your guests. How?

Okay, so your guest Samay has to catch a flight on time for which he needs to check out immediately but your front desk is occupied. Samay can’t risk missing out on his flight, right?
Now, if he has the option of checking out on your hotel’s mobile application, he will do it himself.

In addition, he can make necessary payments through the same for his stay at your hotel. And you will get notified about this checkout by your Hotel PMS directly.

5. Guests’ requests

Through mobile applications, it becomes easy for hotel staff to fulfill guests’ requirements without a miss.

How?

While using traditional methods of listening and writing your guests’ unique demands on a piece of paper, anyone can mess things up now and then, right?

For this purpose, using your Property Management Software on your mobile devices can help significantly to note the requests directed from the specific room no. or restaurant table. You will have everything saved. No chance to mess things up.

Also, synchronization plays a vital role here because changes made by one member on the system send notifications to others too. Meaning, the department which is responsible for fulfilling that specific request receives the task update immediately and gets it fulfilled at the earliest.

6. Staff coordination

Getting updates on all that is happening in your hotel through your mobile device is important to establish coordination among staff members.

For instance, as hotel staff, you came across a guest in a corridor who places an order from your hotel’s kitchen and gave you his room number.
Now instead of physically going to the kitchen or making a call, you can just take his order in your mobile application by the credentials of his room number and directly notify the kitchen about this order.

This way the message will get delivered fast and the order may even get ready when you reach the kitchen.

These things can get you extra stars for performing efficiently with quick services.

The more coordinated and connected your staff will be, the less time it will take to attend to the guests’ requests.

7. Task division

If tasks are dispersed among staff members, then there will always be an ambiguous workspace at your property.

Therefore, there must exist a division of labor among the crew when working for a large entity like a hotel.

Mobile technology is an essential tool to make sure that tasks get divided automatically throughout your management staff.

How? You ask.

Today’s contactless hospitality comes with personalized login access for your staff personnel. If using the system on their mobile device, they can operate all the assigned or pending tasks on a go. It ensures that each person is aware of what’s on the list for them to do next and which task is in priority.

Also, when a system divides the task and tracks their progress then you get a clear view of your staff’s performance.

8. Cashless payments

Cashless Payments have become mainstream in this digital world.

And when we talk of the hotel guests, that statement gets more evident.

What is the mode of payment used by your guests when they book you online?

In the case of offline bookings too, how many guests prefer mobile payments?

I think you have got the idea of what I’m trying to quote here.

This is just to remind you that mobile payments are not the kind of a trend that comes and goes.

It will stay for long and you should equip your technology to tune in with various payment gateways your guests are using nowadays. Because it eases your problem to deal with money and its calculation through traditional methods.

How can eZee help you?

With all its will and expertise in the hospitality technology industry, eZee has one job, that is, to simplify your job.

With our cloud-based PMS (Property Management System) and its futuristic approach, we are determined to make your hotel operations effortless and secure.

Our technology solutions have easy-to-use mobile applications with a user-friendly interface. You can operate and track your performance on a tablet and mobile phone from remote locations.

Besides, we offer fully integrated solutions that help you handle your hotel operations with a desired and personalized approach.

Conclusion

In the hospitality industry, there are a lot of factors that set the hospitable ambiance: your staff, their quick and coordinated services, and the ease for your guests to leverage these services.

To provide this sense of ease, your hotel must walk along with mobile technology. Otherwise, your operations get messy and extensive after some time.

I hope this blog had helped you acknowledge the importance of inducing mobile technology in the hospitality industry and you get a clear idea of how to use it for maximum benefits.


Mobile technology in hospitality industry

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Our 10 Most Viewed Videos of 2018 https://www.ezeeabsolute.com/blog/2018-most-viewed-videos/ https://www.ezeeabsolute.com/blog/2018-most-viewed-videos/#respond Sat, 19 Jan 2019 18:40:12 +0000 http://www.ezeeabsolute.com/blog/?p=1807 Constantly empowering the hotel industry with our latest products and services, we are bringing you our most loved hospitality technology videos of 2018.

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Following the ritual of assisting and empowering hotel industry with our latest products and services, we’ve received a big applause for our the videos last year. So here we are, bringing you our most viewed videos of 2018.

1. How to Check-in the Guest using eZee Absolute Hotel Management System?

The front desk is the first point of contact for any guest that comes at your doorstep. Among all that, check-in obviously becomes the foremost operation that you need to perform.

They way you perform your check-in, the time taken and how you deal with guests during their check-in poses as the first impression of your hotel on your guests.

This video explains how eZee Absolute hotel management system makes your check-in instant and simple, which eventually enhances your guest experience.

2. How to take payments using eZee Absolute Hotel Management System?

Billing and payment is a significant activity at any hotel. Hotels these days, usually accept payments in several modes, viz. cash, bank transfer, credit and debit cards. Besides, some of your guests may also wish to pay you partially through different ways. Here’s where taking payments get complicated.

This video takes you through different payment scenarios which you can tackle effortlessly through eZee Absolute cloud-based hotel software.

3. How to check-out the guest using eZee Absolute Hotel Management System?

Besides check-in, check-out is a complex task for any hotel front-desk. You need to check all the payment settlements, keep the invoice ready; all the while ensuring that you don’t make your guest wait.

With quick and error-free check-out process using eZee Absolute hotel PMS, you’ll proudly be able to ask for feedbacks from your happy guests.

4. A complete hotel data analysis tool – Innalytics by eZee

Keeping a tab on your hotel’s performance is an important part of your hotel management. On the same lines, you definitely need solid and accurate stats in order to formulate the best strategies to grow your hotel business.

Owing to these requisites, we came up with our most loved feature of Innalytics – a complete hotel data analysis tool.

This video talks about all that Innalytics is and provides to hotels, right from most revenue-generating channels to the best promotions and packages and to each data that would help hotels in devising strong strategies for their hotel growth.

5. How to perform night audit using eZee Absolute Hotel Management System?

Night audit. One of the most-necessary operation for any hotel. You cannot simply ignore or avoid it. Because like every business owner, you too need an overall wrap-up to your day. How many arrivals, how many departures, how many guests were no-show, how much payment was taken; well the list is endless.

You get all of this information in the Night Audit process that you do when your day ends. That being said, if the night audit is lengthy and inaccurate, it may become tedious for you.

This video tells you how straightforward the night audit process becomes with our hotel management system.

6. How to add extra charges and inclusions in eZee Absolute Hotel Management System?

Your day-to-day operations of adding extra charges and inclusions on any transaction become the simplest with eZee Absolute hotel software.

This is a video which explains you the concept of extra charges and inclusions if you’re not aware of it, and guides you on how to put them effectively into practice at your hotel using eZee Absolute.

7. How to take group bookings in eZee Absolute Hotel Management System?

Handling individual and single booking is easy, but how about handling group reservations?

Taking group bookings takes up a lot of your front desk’s time, as you need to add the detail of all the group members, allocate the specific rooms to them and so on.  

Well, our this video shows how smooth it becomes to handle group bookings through our cloud-based hotel management system.

8. How to perform stop sell for your hotel in eZee Extranet?

Many times, it may happen that due to some or the other reason, you have to block your inventories from getting booked.

Now these sudden changes affect your inventory distribution planning to a great extent. Also when you are listed on several OTAs, it becomes very difficult to login to each one’s extranet and stop the sale of your inventories.

This video shows you how to stop sell your inventory by a single click on all your connected channels right from our channel manager, without having to login to each extranet and do this manually.

9. How to manage your hotel’s housekeeping using eZee Absolute Hotel Management System?

Housekeeping, one of the crucial aspect for your hotel management. This is our video on how eZee Absolute facilitates your housekeeping operations apart from other front-office and back-office tasks.

Housekeeping might seem as an easy part to manage, but it’s actually very extensive. Any flaws in housekeeping may lead to guest displeasure and degraded guest experience.

Check out this video to know how eZee Absolute expertly manages your hotel’s housekeeping to the max.

10. How to print and email reservation voucher in eZee Absolute Hotel Management System?

Reservation vouchers are an imperative part of a hotel booking. You know very well that your guests (especially those cranky ones) won’t stay put until you provide them with a reservation voucher. And most often, you may face guests who want that in email.

This is where you’d need to print and email reservation vouchers of the bookings you received in the hotel PMS. These bookings may include your walk-ins, those from hotel website and even from the OTAs.

This video tells you how to perform this activity as and when you or your guest requires.


Besides this, we published loads of other videos on YouTube, to guide you with the best hotel management practices.

And that’s not it. We’re coming up with more such exciting and useful videos this year. Till then, stay tuned and subscribe to our YouTube channel to not miss out on any new video.

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[Infographic] Technology For Hoteliers: The Factors Surrounding It https://www.ezeeabsolute.com/blog/infographic-technology-for-hoteliers-the-factors-surrounding-it/ https://www.ezeeabsolute.com/blog/infographic-technology-for-hoteliers-the-factors-surrounding-it/#respond Mon, 06 Feb 2017 15:28:38 +0000 https://www.ezeeabsolute.com/blog/?p=656 Technology has a way to surprise you. Just when you have become adept to the latest trends in your industry; it throws something completely unpredictable. Here’s everything you need to know about hotel technology.

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Technology has a way to surprise you. Just when you have become adept to latest trends in your industry; it throws something completely unpredictable yet fascinating at you. That’s when you start seeking for a technology which not only meets all your requirements, but also stays up-to-date with the swing.

And hoteliers like you should stay tuned with the in-thing and make the most of it. We’re here to familiarize you with the perks of using technology, and that too; integrated solutions on that note in terms of technology for hoteliers. Go ahead, read on and stay informed:

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Technology in Hospitality Industry: The Past, The Present & The Future https://www.ezeeabsolute.com/blog/technology-in-hospitality-industry/ https://www.ezeeabsolute.com/blog/technology-in-hospitality-industry/#comments Fri, 12 Feb 2016 09:58:51 +0000 https://www.ezeeabsolute.com/blog/?p=126 Over the last decade, the hospitality industry witnessed a plethora of innovations and technological advancements. We have brought details of all of them and much more information in this blog.

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Technology has always fascinated me,” Patrick exclaimed while sipping his third single malt. He was sitting with Jacob and Jonathan in a new pub in NY which offered entry with face recognition instead of manual entry and QR code based menu instead of printed menus. The seasoned hoteliers went on talking about how technology in hospitality industry started as a small neuron to become the backbone of a hotel in every aspect. 

Bringing technology to mobile was the game changer. It is not just about the hoteliers’ ease but also about providing an end to end experience to the guest”, said Patrick the great.

As the crowd started to gather around the table, the showman narrated the tale of hotels and how technology transformed the way people travel today.

Hello, in this blog I have tried to cover how technology is changing the face of the hospitality industry.  

Technology in Hospitality Industry: How Did it Evolve?

Hospitality has existed globally since the time of cavemen. However, commercialisation only came into the picture in the 700s. It was not until the 1800s that the world saw the first modern hotel in England. Colonisation and increased global trade facilitated traders travelling distances. Nonetheless, the only technology available in the most upscale hotels until 1894 was a telephone at the front office which required an operator. Around 1927, radios made their way to the hotel rooms.

Leisure travel was a luxury the rich could afford in the 1900s. Technology was slowly making its way to hotels.

Teledex made the first ever telephones specifically for the hotel industry in 1984; which to date remains one of the most used technologies in hotel rooms.

The personal computer in 1981, followed by the worldwide web in the 1990s was an actual technology revolution that hotels witnessed with people using alternative channels to book their stay. 

The front office has always been the first department to embrace any tech related changes in a hotel.

Technology at the Hotel Front Desk

I have maintained for years that the front office is the backbone of any hotel. Essentially so, because guest reservations come under the purview of the front office team. 

One may argue that room sales generate revenue and hence it comes under the sales and revenue department. 

I would like to clarify to all readers that sales executives make outbound calls, while the reservation team caters to inbound queries.

The Hotel PMS

When technology use in the hospitality industry was still in its infantry stage, people would walk into an accommodation, check availability and book the rooms. Then came the telephonic revolution. The guests and the travel agents would call a hotel and book the room whenever they pleased. Some hoteliers used the rudimentary methods of record keeping with manual data entry on books. Some still continue to do so in the smartphone era. 

The smart hotels adapted to technology when dot com was still not heard of. In the 70s, the legacy PMS appeared in the market, which helped the hoteliers keep a track of reservations and inventory; a module based on the airline’s model.

With the front office’s role increasing in the hotel operations, these systems kept on upgrading themselves with modules like guest profiling, housekeeping, GDS connectivity, sales and profits, revenue management; one at a time. This was indeed a costly affair. Hoteliers were required to purchase a new system to match the software, and needed technicians to upgrade the software. Until 2010, the PMS systems were offline and off the cloud. 

The year 2010 has been another celebration worthy milestone for the hoteliers. SaaS companies took the legacy software to the cloud. This has since eliminated the need for on-premise installations and configurations; apart from tangible benefits like the ability to operate the software from any device, data security and freedom from the bandwidth issue. The potential of the cloud PMS systems to integrate with third party software has streamlined operations like accounting, concierge, housekeeping, payment management, etc.

After 2017, the trend for API first has been established in PMSes, enabling third party integrations without having to redesign the entire software.

OTAs and the Channel Managers

If you belong to the Boomer, Gen X or Millennial era and were lucky enough to have dial-up, you’d know what and how websites looked back in the 90s. 

In the year 1995, chain hotels realised the power of data centralisation and online bookings. This idea paved the way for companies like Booking.com, Travelocity, and Expedia in 1996. 

Until then, GDS systems were the only form of online bookings where agents would log in to the system via intranet on guests’ behalf to book hotels, airline tickets etc. 

Indian entrepreneurs too ventured into the travel dot com business in the 2000s giving birth to MakeMyTrip, TravelGuru, Cleartrip, Goibibo and so on. 

People started exploring these websites for flight and hotel bookings. They were fixated to travel guides and looked up hotels on the internet when there was no direct contact number. Travellers diverted from traditional agents to online travel aggregators which offered a variety of hotels, funnels, centralised information and attractive prices. It was a win-win for both the hotel and OTAs as the hotels were able to reach out to more guests and the OTAs were earning commissions in return. 

Necessity is the mother of invention.

With a rise in the number of online channels, a need for middleware was felt which could send rate and inventory to all the OTAs simultaneously and report the bookings to PMS. Thus the channel manager was born. 

Hoteliers embraced the new tech dearly as it reduced the manual efforts of pushing rates and inventory separately on every OTA. The overbookings substantially decreased as the channel manager updated the data across all the OTAs in real time. Eventually, channel manager has become a full-fledged software that works independently of a PMS system. Modern day channel managers control aspects like analytics, discounts, review management from within the wireframe.

The Revolution of Mobile Technology in Hospitality Industry

Another technology that was making its way to users at the beginning of the 21st century was mobile phones. In the year 2007, late Steve Job’s Apple Inc. launched the first iPhone; and the world has never been the same ever since. Other hardware makers followed the suit. Google quickly launched its Android OS for mobile phones. 

Between 2010 and 2015, the number of mobile users and mobile usage increased multifold globally. OTAs too seized the opportunity and started rolling out their websites in the form of mobile apps. Avid travellers moved to mobile apps while the traditional ones needed the motivation to move.

Mobile discounts started making their way.

Hoteliers were now able to get better visibility for a nominal extra price.

As of today, 70% of the total hotel research and bookings happen through mobile where Gen Z is leading the march. 

Mobile has also enabled travellers to make a last-minute plan. Gone are those days where the local travel bookings also happened 15-20 days in advance. Google data shows that travel related searches including ‘tonight’ and ‘today’ have increased by 519% over the last five years. 

However, that being said, the conversion ratio of people checking a property on mobile v/s people booking that property is merely 21%

This means the hoteliers have to be on the top of their game in terms of the content, offerings, and services to be bookable.

The top 5 usages of cell phones while travelling among Indians


Source: Hindustan times

  • To book a hotel room (73%)
  • Maps to get around (61%)
  • Comparing prices and deals (60%)
  • To book a flight (59%)
  • To book a cab ride (58%)

The technology used in the hotel industry has reached beyond hotel bookings now. Companies are investing to invent and offer an end to end tech experience to travellers. The post COVID era has seen a rise of solutions like contactless check-ins, mobile app-based room service, face recognition based room door unlocking and much more. 

Hilton went a step ahead and developed Connie, the world’s first concierge robot in 2016 based on AI and ML in collaboration with IBM.

Technology in hospitality industry has restructured the guest reservations completely. Automated payment reminders, important details to know before arrival are now pre-configured in the PMS, saving time and efforts to pass on the same details. The chatbots answer many guest queries after office hours, increasing guest satisfaction. 

Revenue and sales departments have immensely benefitted from technology used in hotels. It empowers them to perform a multi-dimensional data analysis in order to set up the rates for future dates. The rise of dynamic pricing tools has reduced the work of revenue managers by 80%. 

Data analysts are now entering the hotel industry to change the way hotels set their tariffs. 

Tech has penetrated deeply into the other aspects of hospitality as well.

Technology in Hospitality Industry Beyond the Front Office

While the front office has aced the technology game, other departments are not left far behind. The restaurants use POS systems to record orders, generate KOTs and invoices, collect payments and even do stock management. The tablets in the hands of the servers have replaced traditional KOT books, which resulted in missing out on an order or preparing the wrong dish. These days orders are displayed widely on the kitchen TV screens (KDS) for the chefs to act upon. 

That is not all; robot servers, drone food delivery, driverless car delivering food are also outstanding examples of technology changing the face of hospitality. 

Though housekeeping is a manual job, modern day housekeepers have made their own cool devices to improve their efficiency. One such device is a housekeeping robot that cleans the floor efficiently while the housekeeping staff takes care of other chores.

Even the ever centurion looking accounts department has moved to use internet based solutions to be able to work from anywhere and have all reports at the fingertips.

Every hotelier is now giving utmost importance to the safety and security of their guests and staff. The hotels these days are powered with night vision cameras, remote visual IP based cameras, unbreakable safety lockers and sensor based alarms among other things to provide their guests with a sense of security.

Takeaways

  • Technology has changed the way hoteliers provide and end-users receive the experience.
  • With time, technology has become as important as data.
  • Mobile apps for the hotel industry are the next big thing, and they are going to stay.
  • Hotels that do not adapt to technology will peril.

What’s Next for Technology in the Hospitality Industry?

So far, we explored and understood how technology in the hospitality industry evolved. However, it is equally important to be aware of what’s in store in the upcoming years. 

IoT in Hospitality Industry

IoT or the Internet of Things is going to be the next big change in hotel tech. It is already revolutionising the US and UK markets with devices like self-serving kiosks, smart lighting, temperature control on pre-defined instructions.

Well, that is just the tip of the iceberg. IoT can do many more amazing things. We have a dedicated article on IoT for hotels which you can read here

Besides IoT, the new technology used in the hospitality industry would be blockchain, artificial intelligence and OCR. 

In Conclusion

With each passing day, the technology reinvents to improve our efficiency and save time to get some more work done. 

From video CDs of the hotels to 360 degree photography, soon, we will get the 3D look and feel of the property through AR. Some hotels have already pioneered VR based hotel tours. 

The important thing to remember is to be humane and consume the technology instead of being consumed by it. 

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