Let’s explore what makes the resort the ultimate choice for travellers:

1. Comfortable Spaces, Welcoming Vibes

The resort offers cosy accommodations with enticing features like an outdoor swimming pool, free private parking, a garden, and a shared lounge. These elements create a warm and inviting atmosphere for guests to unwind. 

In short, it’s a perfect place to immerse in the tranquillity of nature while enjoying the convenience of modern amenities. 

2. Exceptional Hospitality and Entertainment

The commitment to guest satisfaction is evident in the remarkable room service and a host of amenities. Featuring amazing room service, the resort welcomes guests with a restaurant, a bowling alley, and a terrace. Also, if you’ve got a furry companion, no need to worry – it’s a pet-friendly resort.

With a 24-hour front desk, airport transportation, concierge service, and free WiFi, Sambodhi Retreat ensures every guest’s needs are met with warmth and efficiency. 

3. Culinary Delights

Adding a touch of luxury, Sambodhi Retreat offers floating breakfasts and candle-light dinners. These become memorable experiences against the backdrop of the resort’s unparalleled elegance. 

4. Celebrate Life’s Moments with Expert Care 

The resort transforms into the perfect venue for your special occasions. A dedicated team of experts is available to ensure seamless events, be it garden parties, birthdays, anniversaries, or lavish wedding receptions. Sambodhi Retreat takes care of every detail, making celebrations truly unforgettable. 

5. Eco-Friendly Practices 

Booking.com acknowledges Sambodhi Retreat as a Travel Sustainable property at level 2, highlighting the resort’s commitment to eco-friendly practices. 

This recognition underscores the resort’s dedication to eco-friendly practices, adding a conscientious touch to the guest experience. So, guests choose not just a stay but have an ethical and sustainable experience. 

Challenges

Despite the serene retreat they offered, Sambodhi Retreat faced some challenges that were holding them back. 

The major hurdle they were dealing with was outdated, desktop-based software. Managing bookings, keeping track of guest preferences, and ensuring a smooth check-in process became complicated. 

In the buzzing tourist hub of Bodh Gaya, competition is no joke. They had to find a way to shine amid the sea of choices and this led them to reconsider their decision to continue with their existing software. 

Solution

Regardless of all the challenges, Sambodhi Retreat sought a chance to grow, innovate, and redefine what a stay in Bodh Gaya could be. 

The team realised – that to offer the best experience, one needs modern solutions. And after exhaustive research and market analysis, they came across eZee’s cloud-based solutions and thought of giving it a try. 

Now, with a cloud system in place, managing inventory has become much easier. Their staff could spend more time delivering pleasant guest experiences and less time being stuck on the computer. Another breakthrough was that they could access the system anywhere, anytime with real-time updates. 

“With the new cloud-based software, managing day-to-day operations has become much easier” – says the Operations Manager at Sambodhi Retreat, Bodhgaya. 

Thus, with the help of eZee’s solutions, Sambodhi Retreat was able to deliver a unique experience to its guests, achieve excellence in its operations, and gain the revenue boost it was longing for.

Sambodhi Retreat’s Remarkable Transformation with eZee

The influence of eZee on Sambodhi Retreat in Bodh Gaya demonstrates the transformative potential of utilizing the correct technology. Its transition from facing challenges to achieving success serves as an example of how innovation can profoundly impact the hospitality industry. 

From reservation management to check-in/check-out processes, eZee Absolute, the cloud-based hotel PMS, simplified all the operations for them. 

Additionally, the integration provided insightful reports on occupancy rates, revenue, and guest preferences, helping the resort to make data-driven decisions for improved business performance. 

 Acknowledging the same, the Operations manager says “An important thing which I would like to highlight is the reports. I do get detailed reports about revenue and other reports that are available in the system which helps me a lot for my understanding of the business.”

Switching to eZee’s cloud-based system was like upgrading to a super-smart helper for Sambodhi Retreat. Sounds cool, right? 

So, instead of just taking our word for it, listen to what they have to say about their experience with eZee:

The post Case Study: eZee Streamlines Hotel Management for Sambodhi Retreat, Bodhgaya appeared first on eZee Absolute.

Known for being the most charming retreat located in the mountains of Chakrata, it is the perfect concoction of Hospitality, Comfort and Nature.

Challenges

Operating in a traditional manner, Sidus Galaxy Resort & Spa confronted several hurdles that hindered its growth. Foremost among these challenges was the absence of an integrated booking system and hotel management system. This not only made day-to-day operations more complex and time-consuming but also limited the resort’s ability to scale its business effectively. 

With Uttarakhand being a year-round tourist hotspot, competition remained intense. Sidus Galaxy Resort & Spa urgently needed a solution to modernize its operations, optimize bookings, and maintain its competitive edge.

Solution

In the midst of these challenges, Sidus Galaxy Resort & Spa recognized the need for a comprehensive Property Management System (PMS) solution that could address its operational challenges. 

After thorough market research and analysis, the directors chose eZee (now Yanolja Cloud) as their hospitality tech provider. Since then, it has been a blooming partnership associated with eZee for the last 2 years. 

Tejinder Singh Bajaj, one of the partners in Sidus Galaxy Resort & Spa says “One of the issues we were facing was to have an integrated system for our property management, and that’s when we came across eZee”

It won’t be wrong to say that eZee’s Property Management System (PMS) breathed new life into Sidus Galaxy Resort & Spa. The PMS’s intuitive interface and user-friendly design made it incredibly easy for the resort to transition from its traditional approach to a more streamlined and efficient system. The resort’s staff quickly adapted to the new system, ensuring minimal disruption during the transition phase.

Expanding horizons with eZee’s Channel Manager

Impressed by the success of their partnership with eZee’s PMS, Sidus Galaxy Resort & Spa decided to take it a step further. They opted for eZee Centrix – a cutting-edge Channel Manager, to significantly enhance their visibility and revenue streams. This advanced channel manager enabled the resort to efficiently distribute its inventory across multiple OTAs, ensuring maximum exposure. 

eZee Centrix empowered Sidus Galaxy Resort & Spa to streamline their operations and also ensure they sold rooms at the most competitive rates through intelligent yield management strategies.

The resort’s management appreciated the technology and also commended eZee’s dedicated after-sales team. Their commitment to understanding Sidus Galaxy Resort’s unique requirements and providing tailored solutions further strengthens the partnership.

What Makes Sidus Galaxy a World of Delights for Guests?

Beyond the technological transformation, what truly sets Sidus Galaxy Resort & Spa apart is its commitment to offering a unique and unforgettable experience to its guests. 

“This place is a real gem! What a scenic beauty at Chakrata, Sidus Galaxy is the best place to refresh and you can enjoy it with your family”

– Guest’s Review from TripAdvisor

This boutique resort boasts numerous specialities that make it a preferred choice over others in the region such as:

• Stargazing: Situated in the pristine mountain environment, Sidus Galaxy Resort & Spa provides the perfect opportunity for stargazing. The clear skies and minimal light pollution create a celestial spectacle that leaves guests in awe.

• Serene Spa: The resort’s Serene Spa offers a haven of relaxation and rejuvenation. Guests can indulge in a range of spa treatments while surrounded by the tranquil beauty of the Himalayas.

• Picnic Spots: Sidus Galaxy Resort offers carefully curated picnic spots, allowing guests to immerse themselves in the natural splendour of Uttarakhand.

• Stamina Fitness Centre: For fitness enthusiasts, the resort’s Stamina Fitness Centre provides state-of-the-art equipment and facilities to maintain their health routines even while on vacation.

• Skittle Souvenir Shop: Skittle, the resort’s souvenir shop, offers a selection of locally crafted items and mementoes, allowing guests to take a piece of Uttarakhand home with them. 

• Snowfall Spectacle: Perhaps the most enchanting experience at Sidus Galaxy & Spa is witnessing the breathtaking sight of snowfall in the Himalayas. The resort’s unique location provides guests with an unparalleled opportunity to immerse themselves in the magic of falling snowflakes, turning their stay into an unforgettable winter wonderland experience. 

With these specialities and more to explore, Sidus Galaxy Resort & Spa has carved a niche for itself as a destination that offers world-class technology-driven hospitality and delivers a memorable and enriching experience that keeps guests returning time and again. 

Recognition as Traveller’s Choice Award

A big achievement for Sidus Galaxy Resort & Spa was winning the Traveller’s Choice Award from TripAdvisor. The award, based on guest reviews and ratings, remarks Sidus Galaxy Resort & Spa as a top pick for travellers who want luxury and to be surrounded by beautiful nature. This recognition stands as a testament to the resort’s dedication to delivering memorable guest experiences.

From Success to Inspiration

Sidus Galaxy Resort & Spa’s remarkable transformation did not go unnoticed within the local hospitality industry as well. The resort’s management was so impressed with eZee’s after-sales support and dedication that they actively recommended eZee to their colleagues in the industry. 

Today, Sidus Galaxy stands as an example, motivating others in the region to explore similar paths to enhance their guest experiences and streamline their operations. 

Role of eZee’s Support Service in the Success Story of Sidus Galaxy Resort & Spa

What truly sets eZee’s after-sales team apart is their unwavering dedication, which transcends the traditional boundaries of sales. They emerged as strategic partners, deeply invested in Sidus Galaxy’s transformation journey.

Tejinder says “ The product is undoubtedly good, but the best part of eZee is its after-sales support team. They’re available 24*7 to help you out”.

With an in-depth understanding of the hospitality industry, eZee’s after-sales team effectively presented eZee’s solutions. Along with that, they also provided invaluable guidance on how to utilize these technologies to boost the guest experience and revenue. 

eZee takes great pride in providing Sidus Galaxy Resort & Spa with precisely the best they need for their property! 

The post How Sidus Galaxy Resort & Spa Achieved Remarkable Growth with eZee’s Hotel Management Solutions appeared first on eZee Absolute.

Husafell is the woodland oasis of Iceland, an area that has been a tourist attraction for quite a while.

Located at a place rich in history and extraordinary natural wonders, Hótel Húsafell has been users of eZee’s hotel software ever since they commenced their operations i.e. for about 5 years.

Mr. Kristjan Gudmundsson, Head of Sales and Marketing at Hótel Húsafell says, "It feels great to have chosen eZee for our hotel operations. We're really grateful for what the system offers."

Besides, Hótel Húsafell is known for its stunning location and facilities. The region offers beautiful landscapes and activities catering to all groups of people. One may either prefer to relax in its beauty, have an action-packed adventure or spend some outdoor time with family. 

The Success Story of Hótel Húsafell: Awards and recognitions

Luxury + Amenities + Location have led Hótel Húsafell to achieve the following awards in its segment. Recognized by

FORBES magazine as, “One of the best hotels to experience the Northern Lights”.
AND
National Geographic as, “Unique Lodges of The World”.

eZee feels proud of their achievements and to have a client like them on board with us. We have seen them grow over the years, and we cannot be more sure that they’ll make it even bigger.

Beauty is where Hótel Húsafell is located

Iceland, a country of extreme geological contrasts is known as “The Land of Fire and Ice.” Moreover, it’s home to some of the largest glaciers and the world’s most active volcanoes.

Known as the land of light and darkness, the country experiences long summer days with nearly 24-hours of sunshine. Likewise, it has short winter days with only a few hours of daylight.

Certainly, you can discover all of these at Hótel Húsafell, where luxury meets adventure at Iceland’s doorstep. It’s a hidden gem of supernatural landscapes alive with the spirit of adventure.

This hotel is delightfully homegrown – the creation of a family whose roots in the valley go back seven generations. It’s built with sustainable design and furnished with excellent craftsmanship.

Perfect Location + Iconic Environment = Hótel Húsafell

This stunning property is nestled in the magnificent landscape of Borgarfjordur. Thus linking epic waterfalls, notorious volcanoes and glaciers that rank among the largest in the world. Furthermore, they’ve hung beautifully crafted paintings of the infamous artist, Páll Guðmundsson.

Unique offerings at Hótel Húsafell which attract globetrotters

Experience Iceland’s wild, wild, West at Hótel Húsafell! Subsequently, witness a temperature fall of up to -20 degrees Celsius. The property has 48 lavish geothermal rooms, followed by a fine dining restaurant, a casual bistro, bar and a lounge.

Most importantly, they offer various activities at the hotel of which glacier excursion was the first one having begun in 2015. This succeeded by super jeep tours, horseback riding and anything your adventurous heart desires; whether under the midnight sun of summer or Northern lights of winter.

These entailed extensive operations and higher manpower to manage such activities, along with maintaining good guest experience. As a result, they chose eZee as their hotel technology vendor - providing a one-stop solution. 

The property has built three hydroelectric power plants to capture the power from naturally-induced heat and water. From these, the hotel derives 100% of its energy. Its cold water comes from a glacial melt that passes through the lava which is an ultimate natural filtering system. 

Why do explorers choose Hótel Húsafell over other properties?

The property provides various adventurous activities in and around their premises, making them one of the most unique lodges in the world. Here are a few of them:

1. Northern Lights: An average of three aurora sightings per week during the winter months.
2. Ice Cave: A trip into the largest manmade ice tunnel in the world.
3. Lava Cave: Protected since 1993, a colourful paradise to explore one of the largest caves in the world.
4. Golf Course: A geo-certified golf course to play under the magnificent midnight sun.
5. Thermal Baths: An ultimate local experience in Iceland to swim outdoors in geo-thermally heated water.

and a lot more to explore…

A recent addition to their activities – Húsafell Canyon Baths provide a wonderfully solitary setting to enjoy the splendor of highlands.

Visitors can explore authentically Icelandic hiking through the surreal landscapes; which can be followed by a relaxing soak in a geothermal pool. This Canyon Baths project has kept the entire structure as a modest and sustainable one; staying true to the area’s heritage.

eZee’s role in Hótel Húsafell’s growth

As every hotel needs a software to simplify its operations, likewise Husafell needed one! While searching for the best hotel software on Google, they came across eZee providing an all-in-one hospitality software to meet its various requirements.

Kristjan says, "one of the major benefits of eZee is a 24x7 customer support and its flawless integration between all three systems. This simplifies all our operations even more."

Being unique in its beauty and attractions in itself, Hótel Húsafell drives its guests to be happy and come back to them. A complete hospitality solution like eZee helps them in achieving enhanced guest experience.

Our integrated solutions of channel manager, booking engine and hotel PMS gives them a seamless connection, booking flow, and streamlined operations. Likewise, a reputation management software like Critique helps them to strengthen their online presence too!

Using the inventory and stock management module in point-of-sale, eZee BurrP! helps in quick food ordering and serving. The other significant aspects of hotel management viz. guest engagement, housekeeping operations, laundry services, have also been extensively automated and simplified by eZee solutions.

Kristjan says, "eZee’s booking engine gives our guests a chance to book with us directly from the website. And this helps us to get maximum direct bookings from it."

eZee feels pleased to assist them with the best they need for their hotel!

We believe, “Selling is something we do for our clients and not to our clients,”. For that reason, with each product our clients choose, we assure they get the best of what technology has to offer.

Cheers to 5 years of our trust with Hótel Húsafell and a lot more to come! eZee wishes you all the luck and many more such achievements to add on.

About eZee

Founded in 2006, eZee is one of the very few hospitality technology providers in the world to develop and offer end-to-end hotel and restaurant solutions. Recently acquired by Yanolja, eZee has a stronghold on R&D and introducing innovations in its solutions to benefit the industry. Currently, eZee along with 200+ partners serves more than 18,000 clients in 160+ countries across the globe.

The post eZee Shares Story of Hótel Húsafell: Hidden Treasure in the West of Iceland appeared first on eZee Absolute.

Revenue management acts as the backbone of a fruitful hotel business. Hoteliers often opt for everything like a channel manager for online bookings, a booking engine for direct bookings, and a property management system for streamlining hotel operations. 

But, what about revenue management in hotels? 

Either they have to:

go to a revenue management company OR

buy a software OR 

hire a revenue manager.

But, why would they do this? 

Not all hotels in the industry have a budget to hire a revenue manager, right? 

So, you can Do It Yourself! 

All you need is proper guidance and the right strategies to grow your business correctly.

A similar problem was faced by many of our clients.

With being low on budget, many have wished to go for a DIY approach to increase their revenue and was looking for a way to do so. 

That’s why when we launched our eBook on hotel revenue management strategies, thousands of hoteliers came ahead to learn and apply the best suitable ones for their business.

Why and how we came up with a guide to hotel revenue management? 

eZee is one of the few complete hospitality IT solutions providers in the world who offers best solutions. Our aim is to not only provide solutions but also try to come up with something which helps hoteliers’ operations to become easy. 

Often many of our existing clients came to us asking for solution on how to grow their revenue?

All we could offer them were few tips and tricks on this as and when they asked for.
BUT, there wasn’t any steadfast solution which we could provide to our clients on this problem. 

Thinking a lot on this, we studied in-depth about the hotel industry’s pain points and recognized the need of a hotel revenue management strategy. 

This lead us to craft one such guide that would help hoteliers in managing their revenue effectively.

Our main purpose to offer the eBook was that it should benefit all kinds of hotel business; be it small, medium or large scale and help them to grow their own revenue at no extra cost.

What does the hotel revenue management eBook contain? 

It comprises of:

1. Assured strategies for your revenue management
2. Examples of how to implement those strategies
3. Useful tips from industry experts

Effective hotel revenue management strategy helps hoteliers to increase their profits by selling their property’s perishable inventory to the right guests at the right time.

However, most hotels having a business scale of small to midsize might not be able to afford a revenue manager or even have enough financial resources to do so. 

As said, doing an ample amount of research, we came up with a list of strategies to provide to the hoteliers. 

A couple of months after the launch of this eBook, we got in touch with around 50+ hoteliers who had gained access to the guide, and asked them for their feedback.

And almost all of them responded on a positive note, indicating the hike in revenue they had received using the eBook.

Let me share with you some of the most liked strategies by the hoteliers:

1. Having more OTA connections

Choose the right OTAs for your property.
Remember: Never limit yourself to only 2-3 OTAs.

For example: Many of our customers were initially listed only on 1 OTA. But they now got listed on more than 3 OTAs resulting to better online presence after applying this strategy.

2. Smart inventory distribution

Adopt a uniform distribution method through a channel manager and list all your inventories on all channels to get more bookings. 

For instance: The hotels which previously used to worry about overbookings or rooms remaining underbooked, now seem to be stress free with inventory being managed centrally through a uniform distribution.

3. Yield management

Often hoteliers get confused and consider Yield Management = Revenue Management.

However, that’s a myth.

There’s a very thin line of difference between the two. Yield management is not the same, but a subset of hotel revenue management.

With yield management strategy, it helps hoteliers to determine the right hotel room price i.e increase room rates when the occupancy increases and vice versa. 

A hotel says, “Adapting this strategy has helped us to make the most revenue even in the off-peak seasons by selling the hotel inventory at the best price in the market.”

To know more about this you can refer our blog on yield management in hotel industry, which has helped many hoteliers to clear their concept of yield management and revenue management.

4. Pricing strategies

The ultimate goal to achieve: 

• Increased occupancy with high revPAR and
• High revPAR with maximized yield

should be through various pricing strategies such as; 

1. Packages – A package is a room rate clustered together with other products and services.
2. Discounted rates – Sell your rooms on a discounted price for a short period.
3. Loyalty programs – It is the best way to get business from repeat guests by offering attractive rewards to increase your sales. 

and many more…

P.S: Island Hop Resort has tried with discounted rates and loyalty programs strategy for now, that has definitely helped them to gain better profits!

To know more on this you can refer our blog on hotel pricing strategies for 2021!

How can the hotel revenue management guide benefit YOU?

Effective hotel revenue management strategies lead to, 

1. A successful hotel business.
2. A headway among your competitors 
3. A steady flow of income regardless of any factor
4. An idea of how to manage revenue flow

Did you know?
8 out of 10 hotels don’t consider revenue management and lose 30% of its revenue? 

We’re sure you don’t want to be one of them! Right?

To sum up

On launching the hotel revenue management eBook, we received great responses from our clients with more than 3000+ downloads in just a month, which definitely paid off for all our efforts.

Key points:

• Hotel revenue management is considered to be as important as a hotel’s day to day operations. 
• It helps to achieve higher profits. 
• Transforms your hotel business.

However there are still many hoteliers who are struggling with implementing these strategies and increasing their revenue effectively. Consider this as a shout out to them for downloading this guide and help them manage their hotel revenue.

Besides, if this still doesn’t help you achieve the desired results, hiring an expert revenue and marketing management service provider would work wonders.

The post How Did our eBook on Hotel Revenue Management Increase Revenue of our Clients? appeared first on eZee Absolute.

We were in a similar fix sometime ago. Reaching out to a vast number of hotels seemed tough. But you see, extraordinary ideas have a tendency to knock on your door at the most unexpected moment. And it’s when none of your conventional ideas work, an extraordinary approach works wonders.

To tell a long story short, we helped thousands of hoteliers overcome their business challenges by sharing free-of-cost hotel performance reports with improvement advice. Because of this, hotels were able to re-define their strategies and grow their business. 

What was the idea?

At eZee, we have monthly meetings where we discuss customer problems and bring new ideas on the table to solve them. Now, we were already assisting some of our customers by solving their various business performance issues, which was helping them increase their revenue as well. 

In one of these meetings a few months ago, we were talking on one such topic when Aeijaz, the CEO of eZee came up with an idea. He shared that rather than performing this activity just for our customers, why not take this ahead proactively with a twist and reach out to all hotels. The twist was to show them their problem areas and shortcomings in online performance with the possible solutions, so that they can work on increasing their revenue. 

And that was our “Eureka Moment”.

It was something we had never attempted previously. We were not sure about the amount of effort it might need, but we were ready to work on it. Having been in the industry for over a decade, and working with small to mid-sized hotels for most of the part; we were aware of the fact that:

More than 60% of small to mid-sized hotels have a limited focus on their online presence.

This included their performance and listing on OTAs, online reviews and several other factors. We knew that this affected the number of bookings they received, and lead to a considerable loss in their revenue. Such small and mid-sized hotels hardly kept aside a budget for marketing. Most of their hopes relied on online distribution. 

Now: Our aim was to spread awareness about their shortcomings in their online distribution and performance, help them rectify those, which they might be neglecting.

Surveying the hoteliers

So we had the facts at hand. And we knew what the goal was. The only and the major step that remained was: THE STRATEGY.

Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.

– Sue Grafton

We took a survey of our customers – hoteliers who were actually at the core of the industry; and who would be the ultimate beneficiaries of our project. The survey included questions like:

1. Which pain points frequently bother you?
2. How many OTAs is your hotel listed on?
3. Are you getting enough bookings from the OTAs?
4. Are your listings on OTAs properly managed? Do they have proper information? 
5. Are you present on metasearch engines? 
6. Do you have a Google Business Listing?
7. Which strategies are you applying to increase your bookings?
8. Do you have a hotel website? If yes, how is it performing? Is it mobile-optimized?
9. Can your guests book with you from your website?
10. Have you enrolled for Google Hotel Ads?

We surprisingly received a great number of responses in the survey. We received approximately 70% response ratio from our customers.

The hoteliers were pretty excited to share their pain points, especially after knowing the agenda behind the survey. 

And slowly, this idea of a hotel performance report started shaping up. A report which can include problems or issues in a hotel’s online performance along with suggestions on how they can improve it.

We also got in touch with our partners, OTA market managers, industry veterans; and brainstormed on the parameters this report should contain. 

What did the Hotel Performance Report contain?

Finally, after the customer surveys and talking with many of the industry experts, we had a list of around 40 such parameters ready, which had an impact on a hotel’s business performance. The parameters fell into the following categories:

• OTA listing performance and rankings
• Proper hotel website
• Direct bookings
• Online reputation management
• Metasearch engine connectivity
• Various marketing channels

Now we had the parameters in hand. We knew what we wanted to do. So, the next task was to create the first hotel performance report. The next task was to create one.

Making and sending out the first report

We started researching by how do performance reports look. How to make it effective, and how to convey our messages properly. Step by step, we prepared a prototype.

Successful ventures in business or philanthropy are built around great teams who can help us overcome tremendous challenges – and have the right experiences and relationships to do so.

– Naveen Jain

We picked a property to prepare this report for and started collecting the required data for the report. Once we added the details in the prototype, we got an idea of how the report would look like. First of the many iterations started.

Our previous survey helped us here to finalize the sequencing of the parameters in the report. The design, the look and feel, the flow and everything was tried, tested and finalized after frequent iterations to ensure that the report portrayed the intended information in the right manner. 

At last, we were ready with the FIRST hotel performance report.

Freezing the report format

After sending out a few reports to select hotels, we rolled it out for some partners in the USA, and then touch-based some properties in India through our Business Development Managers. 

Since we were the first ones in the industry to attempt such kind of reports, we were not sure how it might be received. Gradually, we got reviews from the hotels and our partners. Some hotels solved their problems on their own, while some came to us asking for assistance. 

Hoteliers were able to act on the suggestions we provided, which was a great start for us. The feedback from them and our partners helped us in doing a few more value additions to the performance report. 

In all, it totalled out to be 45 checks of hotel performance parameters which the final version of the report included.

Rolling out the Hotel Performance Report to the world

So uptil now, the hotel performance report we gave had just reached a small part of the world. Seeing the impact it had, we were ready to launch it to the entire industry. 

We discussed on the plan. How do we want to spread the news? We knew that the report was already doing wonders on its own, such that the hoteliers were sharing about it in their networks by themselves. 

The discussion also brought the topic of the report charges. Uptil now, we had provided it for free-of-cost considering its need for the hotels and the transformation it brought upon their business.

So, eventually, we decided to continue providing the report free-of-cost, mainly because we wanted to spread awareness to hotels about the fundamental problems in their online performance and help them overcome those challenges step by step. 

We spread the news to some of our partners, put it up on our websites. We came to know that many hotels who had received the report had shared about this free hotel analysis on several hotel association groups on WhatsApp. The count of the report requests started increasing exponentially everyday.  

Within 2 months of rolling it out to the world, we were getting 2-3 report requests everyday. Today, we get around 10 requests everyday for hotel performance reports. 

You’ll come across countless of “consultants” who will give you strategies to implement. But very few will tell you about your exact weaknesses and strengths which you need to work on to improve your business and make it more profitable. 

This unique aspect made our offering a hot favorite among hotels in a short time. That was when we realized that we have successfully outdone ourselves through this campaign.

Struggling with the numerous requests

Gradually, as the word for free hotel audit report spread, we received more requests from the hotels across the world who wanted to know how their business is performing. 

It was definitely a struggle for us to keep up with the number of report requests that were pouring in. There were times when we were not able to meet the deadlines to deliver the reports because of the huge influx. 

Initially, these reports were created manually. But as the demand increased, we sat and contemplated on what can be done to meet them. Should we hire more resources?

Innumerable thoughts came and flew by. And then, our development team came to our rescue, and helped us by developing a utility using which we can automate the report generation. Although, we ensured that the performance improvement suggestions in the report were added manually as it differed for each business.

How did the Hotel Performance Report benefit the industry?

We have certainly come a long way with this idea and planning this campaign. Most importantly, we had not expected it to bring in the huge amount of acceptance in the industry. The hotel performance report benefited three partakers.

Benefits to the hotels

• They became aware of their shortcomings in the strategies they applied. 
• They were able to rectify those shortcomings and improve their performance. 
• They were able to implement new ideas and strategies to grow their business.
• Hotel businesses were able to increase their revenue because of the report.

Benefits to eZee

• We were able to assist thousands of hoteliers solve their problems in business
• We made our target audience across the globe aware about our offerings
• We reached all kinds of hotel businesses; inexperienced and skilled, and gave them fresh ideas to incorporate in their hotel management practices. 
• The number of daily leads increased.

Benefits to our partners

• We generated more leads, and thereby more business for our partners as well. 
• Our partners got established as stronger organizations in their regions.

Our further plans with the Hotel Performance Report

We sent out the first hotel performance report in September 2018, that is around 9 months ago. In the past 9 months, we have made and sent approximately 3000+ reports.  

That means, we have been able to help 3000+ hotel businesses improve their performance and increase their revenue. 

Of course, there is no stopping anywhere. We are constantly trying to enhance the report and see how we can make it more valuable for the industry. We also want to reach more number of hospitality businesses every day and assist them in overcoming their challenges. And that would be our aim in the next phase of this project. 

Conclusion

Most companies these days depend on their marketing team to create something big shot. But we relied on solving problems of the industry by giving something beneficial, which the users couldn’t stop spreading.

In this campaign, the cost of reaching our target customers was almost none, except the man hours involved in creating the reports. 

We believe that this is how small bootstrapped companies can beat funded companies, if they are able to solve problems of their customer base. 

We want you to share this case study with the entire world (or as much as you can) and help us reach out to the maximum number of hotels so that they can defeat their weaknesses and embrace awareness of their hotel performance.

The post [Case Study] How eZee helped 3000+ hotels overcome their challenges through FREE hotel performance reports appeared first on eZee Absolute.