However, when it comes to finding a suitable online booking engine, it is easier said than done. There are so many factors that need to be considered before deciding on a hotel booking engine, as different vendors have different features to offer. Even so, it is necessary for you to identify your top requirements and then determine the system that will be able to fulfill those needs with efficiency.

That’s why we’ve come up with a complete buyer’s guide which will help you choose the best hotel booking engine according to your needs.

Why do you need a hotel booking engine?

With technological advancements, hotel booking engine has gained immense importance, as not only it helps you reach a wider audience, but also lets you provide the best possible booking experience to your guests.

Think about it yourself. Why do you need to opt for a hotel booking engine? You may be already getting bookings from third-party online distribution channels, or walk-ins or from some other sources.

But then, ever wondered how much it’s worth? Maintaining rate parity, real-time inventory, handling overbookings and under-bookings, and whatnot! So maybe, this is where are losing your profits and adding a burden of managing your hotel operations.

Let’s face it. You want to give your guests an exceptional experience during their stay, right? So why not start with the moment they book with you?

A great booking experience is the beginning of the guest’s lasting relationship with your brand. Along with the hospitality industry, online booking engines have also evolved over time and have made the booking process simpler and faster. Simply put, a hotel booking engine will let you take bookings from your guests directly from your hotel website. Such an organized approach helps you focus on guest experience, thus increasing your repeat guests.

What should you look for in a hotel booking engine: Buyer’s checklist

• Responsive Booking engine: The booking engine should have a responsive design, applicable, and comfortable to use on any device. So, whether your guests are using computer, tablets, or their smartphones to book with you; the system should offer a flawless booking experience.
• Personalization: It should be adaptable to your hotel’s profile and standards. It should give you complete freedom to set the look and feel of the booking flow as per your hotel website’s theme.
• Appealing Widgets: Bright, simple, and easy-to-use buttons are a necessary addition to your booking engine. Eye catchy widgets with actionable words work best for turning your visitors into bookers (like Book Now, Make a Booking). The booking engine should be able to set up several new widgets on your website and increase your bookings.
• Access Anytime: Use of the reservation system should be at complete ease, giving you the convenience to access it from anywhere at any time. With a hotel reservation system, all you need is a computer/mobile handset and a stable Internet connection, making it easy for you and your staff to supervise direct bookings on the go.
• Apt for Chain Properties: If you have multiple properties, it becomes a difficult task to keep an eye on bookings of every property. Whether you have a stand-alone hotel or a chain of hotels across multiple locations, the hotel booking engine should let your bookings from a single place.
• Guest Engagement: Along with handling bookings, the booking engine should be able to send engaging emails on pre-arrival, during stay and post-departure of the guests along with timely promotional emails to increase repeat guests.
• Payment Processing: Payment processing is an integral part of your hotel’s booking procedure. The hotel booking engine should be capable of handling payments, but should also allow you to choose how to offer deals based on payment methods.
• Upsell Other services: With the booking engine, you should be able to upsell your extra services along with accommodation, thus giving you a chance to increase your revenue.
• Secure: While talking about payments, you must ensure your guests’ data remains safe from security breaches. Thus, the booking engine should be secure, preferably with PCI DSS certification.
• Multi-currency and language support: Most of you want to appeal to a global audience, so it is important to have a booking engine that can be displayed in other languages and also accommodates different currencies. After all, you will most likely be catering to travelers, and you want to make it easy for them to learn more about your offerings and lock in a booking.
• Reports and Stats: Look for a hotel booking engine that offers you a diverse set of reports from bookings, occupancy, revenue, month-on-month bookings, year-over-year stats and more so that you can strategize your business decisions and improve operational efficiency.
• Google’s Free Hotel Booking Links: Google has recently rolled out its free hotel booking links program to allow hotels around the world to appear in google hotel search for free. Also, hotels can display real-time direct booking rates and availability on Google Hotel Search and Google Maps. So, make sure your booking engine provider is an authorized partner for this program.

In a nutshell, a hotel booking engine will let you be available 24X7 for reservations, unlike walk-ins or manual management of bookings.

The post A Complete Buyer’s Guide to Choose The Best Hotel Booking Engine appeared first on eZee Absolute.

In this dynamic environment, staying informed and inspired is crucial for hoteliers to thrive. For which, blogs have become invaluable resources to rely on. But with countless articles out there, it can be overwhelming to know where to start.

To help you navigate the ever-growing blogosphere, we’ve compiled a list of the top 10 hospitality blogs from 2023 that every hotelier must follow. These blogs offer a wealth of knowledge on a variety of topics relevant to the modern hotelier, from revenue management and guest experience to marketing strategies and emerging trends.

Top Hospitality Blogs of 2023

Here are the top hospitality blogs of 2023, take a look:

How to Deal With Common Challenges in the Hotel Industry?

Being an accommodation provider, you will agree that managing a hotel is not an easy feat. Though these challenges are a part and parcel of your business, but with a little help and guidance, they can be easily avoided and overcome. 

From staff shortage to housekeeping issues, from staying competitive to operational issues, this blog explores all and discusses effective ways to solve them.

What Are Some of The Important Hotel Reports?

Hotel reports must be monitored if you want to track your property’s performance. From night audit reports to kitchen wastage reports– the list goes on. But with so much to do, it is nearly impossible to analyze every report individually.

This is where our next blog comes in. It delves into the various types of hotel reports and brings out the 11 hotel reports that are a must to excel your business.

Excellent Hotel Social Media Marketing Strategies

Unless you have been living under a rock you must know how important it is to promote your business on social media platforms. 

Today everyone has a mobile phone in their hand and they believe in ‘Click and Share’! But this has a huge prospect for hospitality businesses like yours. Our next blog in the top hospitality blogs of 2023 list talks about such excellent social media strategies that you can use to promote your hotel business. Dig in!

Proven Ways to Increase Low Season Hotel Occupancy

One of the common challenges that accommodation providers from all over the world face is low-season occupancy. This is a harsh reality for businesses but the best part is, it can be overcome with a few strategies. 

In our list of top hotel industry blogs, the next one explains how to determine your low occupancy season and strategies to beat and get higher occupancy.

Latest Hotel Technology Trends to Watch for

Today technology goes hand in hand with businesses. And the hospitality sector is no different. But with so many tech advancements every now and then, how can hoteliers decide which one to invest in?

Well, we’ve got you covered. In this top hospitality blog of 2023, we have listed the latest technology trends that the accommodation industry must look out for in 2024. Check it out and see what you can add to your technology suite!

Super Sustainable Hotel Practices for Being Eco-friendly

Saving our planet has become an utmost priority today and individual businesses must play their role in it. Going eco-friendly is no longer a choice, it is a necessity, and travellers from all over the world opt for hotels that embrace sustainability.

To help you go green and make your hotel eco-friendly, we discuss 10 sustainable practices that you can adopt easily. 

Hotel Digital Marketing Strategies to Maximize Your Bookings

Maintaining your hotel’s online presence is a must, given this is your first impression for guests. But to maintain a positive image online, you need some expert strategies and tips. 

Our next blog on the top hospitality blogs of 2023 list is a guide to hotel digital marketing. It reflects on the ins and outs and includes effective strategies to do it correctly.

Smart Cost-Saving Ideas for Hotels  

Along with growing revenue and increasing your bookings, you can make some extra bucks by cutting down expenses. But managing a hotel efficiently is not an easy task, it involves a lot of intrinsic tactics, and cutting down costs haphazardly can hamper your business. 

Here we have discussed some effective and smart cost-saving strategies for hotels that can increase your bottom line, without hampering your business, go check it out. 

Powerful Hotel Pricing Strategies to Implement

Another important aspect of hoteliering is setting the right prices for your inventory. With so many factors like time, season, festivities, and weather affecting your occupancy, it can be a difficult task for hotels to set the correct prices.

The next blog on our list will make it easy for you. It is the ultimate guide for hotel pricing with effective pricing strategies you can apply to boost your property’s revenue and stay competitive. 

Lesser Known Ways to Improve Guest Satisfaction in Hotels

Guest satisfaction is the pillar of success for the hotel business. The more satisfied your guests are, the more successful your business is. But that’s not an easy task, you need to decode all the aspects of hoteliering that can hamper your guest experience. 

Sounding a lot to do? Well, the last one on our list is all about it. It sheds light on guest experiences and shares easy ways to improve guest satisfaction at hotels. 

Bonus: As we start the new year, we have enlisted the top trends of 2024 for the hospitality industry to look out for. Check them out here. 

The post Hospitality Gems: Spotlight on the Standout Hotel Blogs of 2023 appeared first on eZee Absolute.

Let’s explore what makes the resort the ultimate choice for travellers:

1. Comfortable Spaces, Welcoming Vibes

The resort offers cosy accommodations with enticing features like an outdoor swimming pool, free private parking, a garden, and a shared lounge. These elements create a warm and inviting atmosphere for guests to unwind. 

In short, it’s a perfect place to immerse in the tranquillity of nature while enjoying the convenience of modern amenities. 

2. Exceptional Hospitality and Entertainment

The commitment to guest satisfaction is evident in the remarkable room service and a host of amenities. Featuring amazing room service, the resort welcomes guests with a restaurant, a bowling alley, and a terrace. Also, if you’ve got a furry companion, no need to worry – it’s a pet-friendly resort.

With a 24-hour front desk, airport transportation, concierge service, and free WiFi, Sambodhi Retreat ensures every guest’s needs are met with warmth and efficiency. 

3. Culinary Delights

Adding a touch of luxury, Sambodhi Retreat offers floating breakfasts and candle-light dinners. These become memorable experiences against the backdrop of the resort’s unparalleled elegance. 

4. Celebrate Life’s Moments with Expert Care 

The resort transforms into the perfect venue for your special occasions. A dedicated team of experts is available to ensure seamless events, be it garden parties, birthdays, anniversaries, or lavish wedding receptions. Sambodhi Retreat takes care of every detail, making celebrations truly unforgettable. 

5. Eco-Friendly Practices 

Booking.com acknowledges Sambodhi Retreat as a Travel Sustainable property at level 2, highlighting the resort’s commitment to eco-friendly practices. 

This recognition underscores the resort’s dedication to eco-friendly practices, adding a conscientious touch to the guest experience. So, guests choose not just a stay but have an ethical and sustainable experience. 

Challenges

Despite the serene retreat they offered, Sambodhi Retreat faced some challenges that were holding them back. 

The major hurdle they were dealing with was outdated, desktop-based software. Managing bookings, keeping track of guest preferences, and ensuring a smooth check-in process became complicated. 

In the buzzing tourist hub of Bodh Gaya, competition is no joke. They had to find a way to shine amid the sea of choices and this led them to reconsider their decision to continue with their existing software. 

Solution

Regardless of all the challenges, Sambodhi Retreat sought a chance to grow, innovate, and redefine what a stay in Bodh Gaya could be. 

The team realised – that to offer the best experience, one needs modern solutions. And after exhaustive research and market analysis, they came across eZee’s cloud-based solutions and thought of giving it a try. 

Now, with a cloud system in place, managing inventory has become much easier. Their staff could spend more time delivering pleasant guest experiences and less time being stuck on the computer. Another breakthrough was that they could access the system anywhere, anytime with real-time updates. 

“With the new cloud-based software, managing day-to-day operations has become much easier” – says the Operations Manager at Sambodhi Retreat, Bodhgaya. 

Thus, with the help of eZee’s solutions, Sambodhi Retreat was able to deliver a unique experience to its guests, achieve excellence in its operations, and gain the revenue boost it was longing for.

Sambodhi Retreat’s Remarkable Transformation with eZee

The influence of eZee on Sambodhi Retreat in Bodh Gaya demonstrates the transformative potential of utilizing the correct technology. Its transition from facing challenges to achieving success serves as an example of how innovation can profoundly impact the hospitality industry. 

From reservation management to check-in/check-out processes, eZee Absolute, the cloud-based hotel PMS, simplified all the operations for them. 

Additionally, the integration provided insightful reports on occupancy rates, revenue, and guest preferences, helping the resort to make data-driven decisions for improved business performance. 

 Acknowledging the same, the Operations manager says “An important thing which I would like to highlight is the reports. I do get detailed reports about revenue and other reports that are available in the system which helps me a lot for my understanding of the business.”

Switching to eZee’s cloud-based system was like upgrading to a super-smart helper for Sambodhi Retreat. Sounds cool, right? 

So, instead of just taking our word for it, listen to what they have to say about their experience with eZee:

The post Case Study: eZee Streamlines Hotel Management for Sambodhi Retreat, Bodhgaya appeared first on eZee Absolute.

Yes, you heard me right. 

Not AI, not high-speed internet, or any other technology for that matter. And, I cannot possibly emphasize enough the importance of cashless payments for hotels and restaurants. 

Well, to understand this let me take you to an incident that happened to me a year ago. 

I was travelling to Bangalore from Kolkata with my dog and a load of luggage. It was a long tiring train journey, and all I could think of was checking into my cozy hotel room to unwind. 

As I arrived at the hotel reception, eager to complete the check-in process swiftly, I realized that the only accepted mode of payment was cash.

Nowadays, everyone— like everyone— accepts cashless payments, and carrying cash has been out of the picture for a while. Still, I was hoping to have some amount of cash. Unfortunately, I didn’t, and what should have been a smooth check-in turned into a hassle to find an ATM, with all the luggage, my dog, and two days of train journey on me.  

This scenario is all too familiar for many travelers, and it highlights the limitations and inconveniences associated with cash transactions in hotels. 

But imagine an alternate scenario where the hotel embraces modern technology with a payment processing solution. Here the check-in process would become a breeze, allowing me to focus on the excitement of the stay rather than the hassle of handling physical currency.

Now, as a hotelier or restaurant owner, you must be thinking, ‘We know it can be hassle-free, but the complicacies are way too much!” 

Well, NO!

Setting up a hotel payment processing solution is child’s play and before getting into that let me explain the what, why, and how of it. 

The What: Understanding Hotel Payment Processing Solutions

Payment processing solutions are essential tools in the hospitality industry designed to streamline electronic transactions. They securely capture and transmit payment information, facilitating seamless processes at various touchpoints such as check-in desks, restaurants, and mobile service areas. 

These are deployed as terminals at hotel front desks, restaurants, and other service points. POS terminals securely process and accept UPI payments, net banking, and credit and debit card payments ensuring a swift and hassle-free experience for both guests and staff. 

They serve as the digital bridge between connecting guests and businesses, offering convenience through efficient and secure payment methods. It’s generally of three types- a payment terminal, a mobile card reader, and online payment solutions.

Payment processing solutions can be integrated with your existing systems too, like your hotel PMS, channel manager, booking engine, or restaurant POS. This integration streamlines your payments and keeps records and reports up to date. 

The Why: Importance of Payment Processing Solutions in Hotels

Payment processing solutions bring forward a plethora of benefits for hotels that extend far beyond mere financial transactions, like–

• Enhanced Guest Experience: 

Hotel payment processing solutions significantly enhance the guest experience in hotels by providing unparalleled convenience. Guests can choose from various payment options, such as credit and debit cards, eliminating the need for carrying large amounts of cash and ensuring a stress-free stay. 

The versatility of these terminals not only caters to guest preferences but also makes the check-in and check-out processes easier. 

This efficiency meets the need for speed and also enhances overall guest satisfaction, marking a pivotal shift in the way hotels provide seamless and customer-centric services.

• Increased Security:

Payment solutions offer high security in transactions with advanced technologies, such as EMV chips, providing an additional layer of protection for credit and debit card transactions. 

Plus, they comply with industry-leading standards like PCI DSS and ISO 27001. Having a secured payment processing terminal prioritizes your privacy and keeps guests’ sensitive information safe.

• Time-Saving:

With hotel payment processing solutions, guests experience a streamlined process, eliminating the need for time-consuming cash transactions. 

The flexibility of electronic payments, such as credit and debit cards, accelerates the check-in and check-out procedures, reducing waiting times at reception desks. This not only saves time but also enhances the overall guest experience. 

Hotel staff benefits as well, as the automated nature of hotel payment software reduces manual handling, allowing them to focus on providing attentive service rather than dealing with the complexities of cash transactions.

• Streamlined Financial Operations:

Payment processing solutions can be integrated with hotel management systems, creating a centralized hub for financial data. By doing so, they eliminate isolated data compartments and provide a comprehensive view of the hotel’s financial landscape. 

This integration facilitates quick and accurate reporting and enables hoteliers to make informed decisions based on real-time analytics. 

The automated transactions processed by these terminals significantly reduce the risk of errors associated with manual cash handling, ensuring precise accounting records. As a result, they enhance the overall financial efficiency of hotels and contribute to a transparent and well-organized financial operation.

• Enhanced Reporting and Analytics:

A comprehensive and modern hotel payment processing solution offers enhanced reporting and analytics of your business. 

These terminals provide a robust platform for generating insightful reports, allowing hoteliers to gain a deep understanding of transaction trends, peak periods, and revenue streams. 

By leveraging real-time transaction data, hoteliers can make informed decisions to optimize operations and enhance the overall guest experience. They help hotels to stay ahead of the curve, responding dynamically to the ever-evolving demands of the hospitality industry.

The How: How Hotel Payment Processing Solutions Work

Now that you know what a payment processing solution or terminal is and what benefits it brings to hotels and restaurants, let us understand how it works. 

Let me break down how a typical payment processing terminal works. Here’s the step-by-step process –

Initiation of Payment Process: When a guest intends to settle charges for a hotel stay or dining experience, a payment process is triggered.

Secure Communication with Bank: The Payment Processing Terminal securely establishes communication with the designated bank or payment intermediary.

Encryption for Enhanced Security: Employing advanced encryption methods, the terminal transforms payment information into secure codes, akin to a confidential language.

Authorization Request to the Bank: Then the terminal transmits these coded payment details to the bank, seeking authorization to proceed with the transaction.

Verification of Sufficient Funds: The bank conducts a thorough examination to ensure the guest possesses sufficient funds. Upon favorable verification, it provides approval to the terminal.

Execution of Payment and Record Update: Following approval, it executes the payment transaction, simultaneously updating the hotel’s records to reflect the successful completion of the guest’s payment.

Guest Notification and Receipt Generation: The terminal promptly notifies the guest of the completed payment and concurrently generates a detailed receipt containing all relevant transaction information.

Considerations for Choosing Hotel Payment Processing Solutions

Now comes the million-dollar question— what should you consider before choosing a payment processing terminal for your property? With countless options available in the market, making the right choice can be tricky. 

So I will make it easy for you. Here’s what you need to keep in mind before making your purchase–

• Do Not Compromise with Security: Prioritize terminals with robust security features, including encryption standards like SSL/TLS and advanced tokenization. Remember ensuring data protection is paramount for maintaining guest trust.
• Compatibility and Integration: Evaluate terminals that seamlessly integrate with existing hotel systems, such as Property Management Systems (PMS) and Channel Manager. Compatibility ensures a smooth flow of data and avoids operational disruptions.
• Payment Options: Consider terminals that offer a variety of payment options, including credit cards, debit cards, and emerging contactless methods. Providing flexibility in payment choices enhances the convenience for guests.
• User-Friendly Interface: Opt for terminals with intuitive and user-friendly interfaces. A simple design not only enhances the guest experience but also minimizes training requirements for staff, promoting operational efficiency.
• Reporting and Analytics: Look for terminals that offer robust reporting and analytics capabilities. Comprehensive insights into transaction trends, peak periods, and revenue streams empower hoteliers to make informed business decisions.
• Customer Support and Training: Assess the level of customer support provided by the terminal provider. A responsive support system, coupled with training resources, ensures that hotel staff can effectively troubleshoot issues and maximize the potential of the payment system.
• Meets Your Budget: Last but not least, evaluate the total cost of ownership, including setup fees, transaction charges, and ongoing maintenance costs. Understanding the financial implications helps in selecting a solution that meets your budget.

The Newest and Modern Payment Processing Solution: eZee Pay

Today the global hospitality tech market is flooded with countless hotel payment processing terminals and solutions that claim a lot of biggies, but most of them fail when it comes to services. 

In this scenario, it can be often tricky to choose a terminal that meets all the above considerations and meets your purpose. 

While I was researching for my blog, I came across eZee Pay Payment Solution which not only meets the criteria but also has years of industry expertise backing it. 

And I would recommend it to everyone. 

eZee Pay is a comprehensive system that is budget-friendly and tailored for hotels and restaurants to effortlessly manage payments. Unlike most terminals available, eZee Pay Payment Terminal meets industry-standard security requirements, automates transactions, and provides business insights that can help you track business progress.

The best part that I personally loved about eZee Pay is the simplified payment processes and saving hours of time. All you need to do is tap, scan, or swipe, based on your guests’ preferred mode of payment. And it’s done! No more crunching numbers, dealing with cash, or juggling with change.

Plus, you get round-the-clock support. 

Simply put, eZee Pay is your ultimate choice for payment processing terminals. It’s easy to use, supports integrations, fits your budget, and is designed by the industry’s best.

The post Paying The Way Forward: A Comprehensive Look at Hotel Payment Processing Solution appeared first on eZee Absolute.

A hotel channel manager is a software that allows hotels like yours to manage their online inventory and rates across multiple booking channels, such as online travel agencies (OTAs), global distribution systems (GDSs), and your website as well. 

By providing real-time updates, it ensures that all connected channels reflect the most accurate and up-to-date information, preventing overbooking or underbooking while maintaining rate parity.

In simple words, a channel manager is your 24*7 assistant in the digital world of bookings. Its primary job is to ensure that your rooms are available and up-to-date across various online platforms like Booking.com, Expedia, Agoda, and others.  

Now, before we dive deeper into channel managers and explore how to choose the right one for your property, let’s understand why you need it.

The Role of a Channel Manager 

Let’s start at the beginning. What’s the deal with channel managers, and why are they crucial for your hotel operations? 

Imagine you have a fully booked weekend, and suddenly a room is available due to a last-minute cancellation. Now, updating this information manually on each of the online platforms would be a nightmare. But fear not! That’s where the channel manager swoops in, making sure that available room is promptly showcased to potential guests across all channels. It maximizes the chances of getting a booking and optimizing your revenue. 

This not only saves you time but also minimizes the risk of overbookings, ensuring a seamless experience for both you and your guests. It’s a win-win! 

So, if your goal is to increase your hotel’s exposure and partner with as many OTAs as possible, this tool is a must. Still not convinced?

Check out 7 Ultimate Reasons Why You Should Invest in A Hotel Channel Manager

Now that we’ve shed some light on the superhero qualities of a channel manager, let’s delve into the nitty-gritty of how to choose the right one for your property.

How to choose the right channel manager for your property?

There are many channel managers in the market. Some are suited to small properties while others are robust enough to handle even large chains. There are certain qualities that all of them need, however, if you decide to research purchase options they should meet these specific requirements. It’s not as simple as choosing the first one you see. 

So, here are some of the key features you must look for before you choose the right channel manager:

Compatibility with Your PMS

Property Management System (PMS) is the heart of your hotel operations. It keeps track of reservations, manages check-ins and check-outs, and handles guest information. So, when choosing a channel manager, make sure it is perfectly compatible with your PMS. 

When your channel manager and PMS are perfectly compatible, it ensures everything runs smoothly without a hitch. A seamless integration facilitates the effortless flow of data between these systems, eliminating the risk of missteps in your daily operations. Room availability, rates, and booking information move seamlessly from one system to the other, preventing overbookings, discrepancies, and the headache that comes with manual data entry.

User-Friendly Interface

You’re not a tech genius, and that’s perfectly okay. Your channel manager should be user-friendly and easy to navigate. A complicated system will only add to your stress, defeating the purpose of streamlining operations. 

This simplicity isn’t just about saving time; it’s about allowing you to channel your energy into what truly matters – providing an outstanding guest experience. After all, your focus should be on creating memorable stays for your guests, not wrestling with a complex system. 

So, look for a solution that allows you to make updates with a few clicks, saving you time for what matters most – providing an excellent guest experience.

Connectivity with OTAs

Not all online travel agencies (OTAs) are created equal. Some cater to specific markets, while others have a global reach. Your ideal channel manager should connect seamlessly with the key OTAs relevant to your target audience. This ensures maximum exposure and a broader reach for your hotel, attracting diverse guests from different corners of the world. 

For instance, Airbnb, a leading OTA renowned for its unique focus on properties, offers a distinct platform for hotels catering to a specific type of traveller seeking unconventional lodging options. By partnering with Airbnb, hotels can tap into a niche market of guests seeking a more personalized and immersive experience. 

When your channel manager is a pro at connecting with these OTAs, it’s like throwing a net into the sea of potential guests. You’re not just getting more eyes on your place; you’re inviting all kinds of travellers, each with their own preferences. 

Real-Time Updates

Time is of the essence in the hospitality business. Your channel manager should provide real-time updates on room availability, rates, and bookings. This ensures that potential guests get the most accurate information, reducing the chances of disappointments and last-minute changes. 

With real-time updates, your channel manager ensures that the room availability, rates, and bookings are in sync across all platforms, including Airbnb. This means that when a booking is made or a room is reserved, it’s instantly reflected everywhere. No more disappointments or last-minute surprises for your guests.

Pricing Structure

We get it – managing a hotel involves juggling various expenses. When choosing a channel manager, pay attention to the pricing structure. Opt for a solution that aligns with your budget and offers transparent pricing. Hidden fees are like unwanted guests – they should be avoided at all costs. 

Imagine you’re setting up your rates for peak season. You wouldn’t want any surprise charges popping up, right? Hidden fees in a channel manager are the same—unwanted surprises that can disrupt your financial flow. So, just like you’d want your guests to trust your pricing, you should be able to trust your channel manager’s pricing too. It’s like creating a seamless experience for both you and your guests.

Mobile App

In a world where we manage our lives through smartphones, having a mobile app for your channel manager is a game-changer. A mobile app allows you to stay in control of your hotel operations on the go. 

Whether you’re away from your desk or handling tasks within the hotel premises, having the flexibility to manage bookings and updates from your mobile device adds a layer of convenience to your daily routine. Check if the channel manager you’re eyeing has a user-friendly and feature-rich mobile app to make your life as a hotelier more agile and responsive.

Training and Support

Transitioning to a new system can be difficult, but fear not! A good channel manager comes with training and support. Ensure that the provider offers comprehensive training sessions to get your team up to speed. Additionally, check for responsive 24*7 customer support – you never know when you might need a helping hand. 

Moreover, consider seeking user-friendly interfaces to simplify the learning curve for your team. A well-designed system can significantly ease the transition process and enhance overall efficiency.

Analyzing Data and Creating Reports

Data is the new gold, and utilizing it can propel your hotel to new heights. A good channel manager should not only manage bookings but also provide insightful data on your performance. Look for a solution that offers robust reporting features, allowing you to analyze booking trends, understand guest preferences, and make informed decisions. 

The ability to generate customized reports ensures that you have a clear picture of your hotel’s performance, enabling you to refine your strategies and stay ahead in the competitive market. 

‘A Complete Channel Manager Buyer Guide For Hoteliers’ 

Unlock the Future of Your Hotel with eZee

Choosing the right channel manager is a decision that can significantly impact your hotel’s success. At eZee, we understand the intricacies of hotel management, and our solution is designed to seamlessly integrate with your operations. With a user-friendly interface, real-time updates, and transparent pricing, we are committed to helping you streamline your processes and enhance the guest experience. 

But the million-dollar question is – Are you still on the fence about choosing the right channel manager for your hotel? Feeling a bit overwhelmed with the options and not sure where to turn? Well, here’s a suggestion: why not try before you buy? 

In hotel management, experiencing is believing. So, give eZee’s comprehensive channel manager a spin and see the difference.

The post Guide to Choose the Optimal Channel Manager for Property Proficiency appeared first on eZee Absolute.

Hoteliers today face the challenge of adapting to this evolving landscape while staying true to the core essence of hospitality – providing exceptional guest experiences.

And with the year coming to an end, it’s necessary to shortlist the top trends in the hospitality industry to look out for in 2024. Let’s take a look at it one by one. 

Sustainable Practices

According to a survey conducted by Trip.com, 69% of travellers actively seek out sustainable travel options.

Sustainability is no longer a buzzword in 2024; it’s a guiding principle that shapes the choices of modern travellers. As custodians of hospitality, embracing sustainable practices is not just a hospitality trend for 2024; it’s an imperative that aligns our industry with the values of our guests and the global community.

Here’s how you can incorporate sustainable practices at your property—

Embracing Sustainability in Accommodations

Modern travelers seek more than just a comfortable bed and a welcoming smile; they desire an experience that leaves a positive footprint. Endorsing sustainability in accommodations involves a holistic approach, from energy-efficient lighting to water conservation initiatives. 

Hotels are increasingly switching to eco-friendly materials and practices in construction, room amenities, and daily operations.

Here are sustainable hotel practices that you can adopt at your property!

The War on Plastic: Reducing Waste

The battle against single-use plastics has gained momentum, and hotels are leading the charge. From eliminating plastic straws to offering refillable water stations, the focus is on minimizing environmental impact. Forward-thinking establishments are reimagining packaging, moving towards biodegradable alternatives, and initiating comprehensive waste reduction programs.

Some properties even offer incentives for guests who actively participate in waste reduction initiatives and encourage them to make eco-conscious choices during their stay. 

Green Certifications and Labels in Hospitality

Earning green certifications and labels isn’t just a badge of honour; it’s a commitment to transparency and accountability. Recognized certifications, such as LEED (Leadership in Energy and Environmental Design) or EarthCheck, signal to guests that your property prioritizes environmental responsibility. 

These certifications not only enhance the eco-friendly image of your hotel but also appeal to the growing segment of conscious consumers.

But you must remember that greenwashing in hotels is an evil act. Here’s how you can avoid it. 

Technology Integration

As we step into 2024, technology integration in hotels continues to be a transformative force, reshaping the way guests experience their stays.

In this era of heightened expectations and digital connectivity, effective technology integration is not just a luxury; it’s a strategic necessity for hotels aiming to provide seamless, personalised, and memorable experiences.

Contactless Technology

The evolution of contactless technology has become more than just a response to global events; it’s a paradigm shift in guest interactions. From contactless check-in and check-out processes to digital room keys accessed through smartphones, hotels are prioritising the safety and convenience of their guests. 

The integration of mobile apps and smart devices allows for a streamlined and frictionless experience, reducing physical touchpoints and enhancing overall guest satisfaction.

AI and Data Analytics

The era of one-size-fits-all hospitality is fading, replaced by a wave of personalization powered by artificial intelligence (AI) and advanced data analytics. Hotels are leveraging guest data to create tailored experiences, from personalized room preferences to curated recommendations for dining and activities. 

Chatbots and virtual assistants, driven by AI, are becoming integral in providing real-time assistance and enhancing communication between guests and hotel staff.

Here are a few blogs to tell you more—

• Impressive Use Cases of AI and Data Science in Hotels 
• Unlocking The Power of ChatGPT for Hotels: A Comprehensive Guide 

Virtual Reality & Metaverse

Immersive technologies like virtual reality (VR) and augmented reality (AR) are becoming game-changers in guest engagement. Hotels are utilising VR for virtual tours, allowing potential guests to explore accommodations and amenities remotely. 

Hotels are exploring metaverse experiences, from virtual tours to virtual concierge services. This evolving landscape hints at a future where guests can seamlessly transition between physical and virtual realms, offering exciting possibilities for innovative and boundary-pushing hospitality experiences. 

Here’s more to explore—

• Enhance Your Online Presence with Virtual Tours for Hotels
• Could Metaverse Become a Reality for the Hotel Industry? 

Hospitality Solutions

Hospitality solutions are more than just tools; they are strategic investments that enhance efficiency, elevate service quality, and contribute to overall guest satisfaction.

Smart room controls, hotel PMS, and IoT integration empower guests to customise their environments, while mobile concierge apps offer personalised recommendations and seamless communication. 

Additionally, advanced revenue management systems enable dynamic pricing strategies, optimising revenue in real-time. 

These technologies not only enhance operational efficiency but also contribute to a guest-centric approach, ensuring that hotels stay at the forefront of a technologically driven and service-oriented industry. 

Here are a few blogs to help you learn more—

• Must-Have Hotel Technology Solutions For Today’s Hoteliers 
• Ways in Which Mobile Technology Streamlines Your Hotel Operations 
• How Hotel Technology Can Help Increase Your Revenue?

We cannot conclude the section without talking about 5G technology and how paramount it is in elevating guest satisfaction. By leveraging the power of 5G, you can provide guests with faster, more immersive experiences, while streamlining your hotel’s operations. Here’s everything you need to know about it. 

Health and Safety

In the post-pandemic world, the spotlight on health and safety within the hospitality industry has never been more pronounced. Hotels are proactively redefining standards to ensure the well-being of their guests, implementing comprehensive health and safety measures that go beyond expectations.

The Rise of Touchless Amenities

To minimize physical contact points, contactless amenities have become integral to the guest experience. From touchless check-ins and digital room keys to voice-activated controls, hotels are embracing technology to create a seamless and safe environment for guests, reducing the need for direct physical contact.

Telemedicine and Healthcare Services for Guests

One of the most essential guest services includes access to telemedicine and healthcare services within hotel premises. This not only provides convenience for travelers but also ensures a swift response to health concerns. 

Collaboration with local healthcare providers and telemedicine platforms allows hotels to offer a range of medical services, creating a comprehensive approach to guest well-being.

By adopting a holistic approach to health and safety measures, hotels can reaffirm their commitment to providing secure and comfortable environments for travelers in an evolving landscape.

Food and Beverage Trends

According to Booking.com Travel Predictions, 46% of travellers prefer destinations that offer eccentric eating. Meaning—culinary experiences are taking centre stage, captivating the palates of modern travellers. 

The hospitality trends 2024 bring in a new era of food and beverage trends, where innovation, sustainability, and cultural diversity converge to create unforgettable dining experiences.

Farm-to-Table Dining and Local Sourcing

The farm-to-table movement continues to gain momentum as hotels embrace the concept of sourcing ingredients locally. From on-site herb gardens to partnerships with local farmers, hotels are not only providing fresher and more sustainable portions but also fostering a connection between guests and the surrounding community.

Learn more about it–

From Partnerships to Prosperity: Why Hotels Should Embrace Local Collaboration 

Going Vegan

The surge in plant-based dining preferences is reshaping menus across the hospitality spectrum. 

Today, hotels are not only responding to the rise of veganism with dedicated plant-powered menus but also infusing a sense of empathy into these offerings. By understanding and embracing the ethos behind vegan choices, hotels can showcase their culinary creativity and their genuine commitment to accommodating diverse dietary preferences with understanding and care.

Want to turn your restaurant vegan? Here’s what you need to know—

How Can Restaurants Make the Most Out of the Vegan Food trend?  

Global Culinary Fusion: A Taste of the World

Culinary tourism knows no bounds as hotels introduce guests to a plethora of flavours through global fusion menus. 

From cross-cultural collaborations to fusion-inspired dishes that blend diverse culinary traditions, hotels are transforming dining into an immersive experience, offering guests a passport to the world without leaving their tables.

Learn more—

The Influence of Food Tourism in Hotel Industry 

Wellness and Well-being

The concept of wellness and well-being has transcended beyond mere amenities; it has become a holistic approach to guest experiences. In 2024, hotels are not just placed to stay; they are havens designed to rejuvenate the mind, body, and spirit, prioritising the overall well-being of every traveller.

Prioritising Guests’ Well-being

Wellness is no longer an afterthought but a core pillar of hospitality. Hotels are placing a heightened emphasis on guest well-being, offering wellness amenities such as dedicated fitness spaces, mindfulness programs, and relaxation areas. 

The goal is to provide guests with an environment that nurtures physical and mental health throughout their stay.

Here’s how you can–

Heard of Travelasana? The Top Health and Wellness Travel Trends in 2024 

Mindfulness and Mental Health Services

Acknowledging the importance of mental health, hotels are incorporating mindfulness practices into their offerings. From meditation sessions to guided breathing exercises, guests are provided with tools to unwind and foster a sense of tranquillity. This proactive approach recognises the stress of modern life and aims to create spaces that promote mental well-being.

Fitness and Outdoor Activities at Hotels

The fitness landscape within hotels is evolving beyond traditional gyms. Properties are embracing diverse fitness options, from on-site yoga studios to outdoor workout spaces. 

Additionally, hotels are strategically located near scenic natural environments, encouraging guests to engage in outdoor activities that promote physical well-being and a connection with nature.

Enticing Activities That Hotels Can Use to Attract Guests

Marketing and Branding

In the ever-changing landscape of hospitality, where each guest experience holds a narrative waiting to unfold, marketing and branding have transcended from traditional promotional tools to influential storytellers. 

In the journey towards 2024, hotels are acknowledging the hospitality trends and accept that their role extends beyond selling rooms; it’s about crafting genuine narratives that deeply connect with the desires and principles of contemporary travellers.

The Power of Storytelling in Hospitality

Storytelling has become the linchpin of successful hotel marketing. Hotels are weaving narratives that go beyond room descriptions, capturing the essence of the guest experience. 

From the history of the property to the personal stories of staff and guests, storytelling creates an emotional connection, making the hotel more than just a destination—it becomes a part of the traveller’s journey.

Here’s a blog to guide you through–

How to use Storytelling for Hotel Marketing?

Leveraging Social Media and Influencers

Social media continues to be a dynamic force in shaping travel decisions. Hotels are leveraging platforms to showcase not just their amenities but the experiences they offer. 

Collaborations with influencers who align with the brand’s values bring authenticity and reach to marketing efforts, providing potential guests with real, relatable insights into the hotel experience.

Learn more about social media marketing–

• Excellent Hotel Social Media Marketing Strategies for 2024 
• Bizarre Myths About Influencer Marketing For Hotels You MUST Know
• Hotel Social Media Marketing Mistakes You Should Avoid NOW

Revenue Strategies

Revenue, to be precise, is THE most important aspect of hoteliering. Well, that’s what you are doing business for, right?

As we delve into the hospitality trends of 2024, hotels are recognizing the imperative to not only adapt but also pioneer innovative approaches to revenue generation, moving beyond conventional models to ensure sustainable growth.

Dynamic Pricing Models for Accommodations

The traditional fixed pricing model is giving way to dynamic strategies that respond to real-time market demands. Hotels can leverage sophisticated algorithms and data analytics to adjust room rates based on factors such as demand fluctuations, seasonal trends, and local events. The approach of dynamic pricing ensures that pricing aligns with market dynamics, maximising revenue potential.

Ancillary Revenue Streams in Hospitality

Beyond room bookings, hotels are diversifying revenue streams through ancillary services. From curated experiences and exclusive packages to partnerships with local businesses, hotels are tapping into ancillary offerings that enhance the overall guest experience. This not only boosts revenue but also contributes to the creation of a more immersive and personalised stay.

Subscription and Membership Models for Travel Experiences

In an era where travellers seek value and exclusivity, subscription and membership models are gaining traction. Hotels are introducing loyalty programs and subscription-based services that offer perks, discounts, and exclusive access to a curated range of experiences. These models foster guest loyalty while providing a predictable revenue stream for the hotel.

Here are a few more blogs on revenue management–

• Re-Emphasizing the Importance of Hotel Revenue Management 
• Secrets to Boost Your Hotel’s Revenue: Pricing Strategies You Need to Know
• This is How You Can Increase Revenue for Small Hotels [Bonus Tip Inside]  

The post Hospitality Horizons 2024: Navigating the Top Trends appeared first on eZee Absolute.

In my previous blog on collecting guest data, I had given a touch base about Wi-Fi marketing for hotels. And in this blog, I will share with you A to Z of it, including the steps to do it the right way.

What is Wi-Fi Marketing?

Since then, Wi-Fi has become a need in our day-to-day life. I’m sure whenever you visit any place, the first thing you ask is “Do you have Wi-Fi connection?” or “Does this place have Wi-Fi?”.

Most public places like malls, airports, and hotels have an option of free Wi-fi. The moment you connect to any of those Wi-Fi, it shows you a sign-in notification. When you click on it, you are directed to a landing page, which contains information and various links about that place.

When you sign up, either with email, social media account, or phone number, the data gets captured. Moreover, when you accept cookies and allow notification, you tend to receive targeted ads or promotional offers based on your browsing history.

The entire process of collecting people’s data through Wi-Fi, and using it to promote your product among them is called Wi-Fi marketing.

What are the Benefits of Wi-Fi Marketing for Hotels?

Wi-Fi is one of the common amenities in every hotel. In fact, a research by Beambox states that,

60% of millennials voted for free Wi-Fi as a no. 1 hotel perk.

That’s why it’s easy and feasible to adapt Wi-Fi marketing in the hospitality industry. Let’s understand how Wi-Fi marketing can help hotels.

1. Collecting guest data

As I said earlier, the primary benefit of Wi-Fi marketing for hotels is collecting guest data. The landing/splash page of your hotel’s Wi-Fi network works as the source of the data collector. 

Through multiple options for logging in, you can gather various information about guests. The most prominent ones are Facebook, Instagram, Gmail, and mobile number.  

Additionally, by enabling 3rd party cookies, you can understand guests’ preferences, their web search behavior, interests, and so on.

Important note: Cookies collection needs to be done with the permission of the user. Collecting guests’ data without their consent is a breach of privacy and can lead you to legal troubles.

2. Attracting guests with offers on splash page

You must be showcasing various ongoing offers at your property on your hotel’s website. Similarly, you can highlight them on your Wi-Fi captive portal or redirect them to your website. 

You might be wondering, what is a captive portal?

After the authentication of login credentials, the system redirects users (guests) to a webpage. Now, this page contains a welcome message, certain terms and conditions users need to follow while browsing the internet, and usage statistics. This page is what we call a captive portal.

Coming to the highlighting offers part, it’s pretty simple. You need to embed an HTML code about your offers on the splash page. It will work as a CTA (call to action) button for guests.

This will help in improving the conversion rate of your property. And not to mention, the offer that you are displaying should be captivating enough to compel guests to click on it.

Alternatively, you can simply redirect them to your hotel’s website. In this case, you have to replace the welcome page URL with the hotel website’s link.

In both cases, the hotels have a common benefit – increase in offer clicks. Moreover, by redirecting your guests to the hotel’s website increases your visitor count and average session duration.

3. Promoting area specific services with geofencing

Geofencing is one of the unique features of Wi-Fi marketing. It works like beacon marketing, where you place the device (beacon) at different points in the hotel to sense guests’ location and send them offers related to the activities in the area. 

The difference here is that beacons are replaced by Wi-Fi routers. So whenever guests are connected to new Wi-Fi access points, their location is automatically updated. And they will receive push notifications about that location. 

Suppose, if a guest moves from the hotel’s lobby to the bar, his/her phone’s Wi-Fi access point will get switched. Due to geofencing, the location would be updated, and s/he will get promotional offers and discounts active in the bar.

You just need to set up different access points in your property as per the services you are providing. 

Once done, you can program it to send certain push notifications whenever a device connects to any of those access points. 

Important note: For every location, you need to have separate push notification pertaining to services available in that area. 

4. Understanding guests with the help of Wi-Fi analytics

No marketing strategy is complete without analytics. And Wi-Fi marketing is no different.

With the help of Wi-Fi analytics, you can trace unique visits on your website, dwell time on pages, and other such statistics. You can also figure out the average time guests spend in a certain area. That will help you in devising strategies to increase revenue of that location.

Let’s say as per Wi-Fi analytics, the access point in your hotel’s café has maximum users connected during hi-tea, i.e. 4 to 7 PM. So, you can run deals or offers during that time period and promote them with the help of push notifications.

How can Hotels Invest into Wi-Fi Marketing?

From the above mentioned benefits, you can agree that Wi-Fi is more than just a technology for accessing the internet. And I’m sure you’d like to implement Wi-Fi marketing at your property too. Let me tell you step by step how to do it.

• Step 1: Selecting Wi-Fi provider
  Start by investing in a good Wi-Fi provider. Whilst you do it, ensure that it supports a frequency of 5Ghz. I won’t recommend going with 2.4Ghz frequency, as it compromises the speed of the internet. Moreover, with multiple users connected at a time, the speed will reduce drastically, thereby affecting your guests’ experience.
  
• Step 2: Identifying access points
  After finalising your Wi-Fi provider, identify potential hotspots for creating access points at your premises. And accordingly, purchase routers for installing at these locations. This will be useful for geofencing. 
  
• Step 3: Creating splash page
  Once the wireless systems are installed, it’s time to set up a splash page and a captive portal. The former one works as a data collector, while the latter showcases the guests’ hotel offers or redirects them on the hotel’s website. And doing that is no rocket science. You need to configure your guest portal and add the landing page URL in it.
  Important Tip: To enable this feature, invest in a Wi-Fi router that has a provision for captive portal.
  
• Step 4: Enabling push notifications
  This step requires a bit of coding knowledge and is a tricky task. That’s why I would suggest asking your service provider to set up geofencing and update push notifications for each of the access points. 
  
• Step 5: System testing
  After finishing the above-mentioned steps, test run and cross-check for each and every aspect. Do not forget to check geofencing and push notifications.  

Pro-tip: It’s important to optimise your splash page, as it is the base of your hotel’s Wi-Fi marketing strategy. Here are some points you need to consider while designing your property’s Wi-Fi splash page.

Build a Perfect Splash Page For Your Hotel’s Wi-Fi Marketing

The post Learn to Implement Wi-Fi Marketing For Hotels in 5 Easy Steps appeared first on eZee Absolute.

However, despite the gains, inevitable challenges in the accommodation sector make running hotel businesses a little more difficult.

So, if you are frustrated and truly wondering how to overcome these hospitality challenges, then you’re at the right place.

This article talks about all the common challenges in the hotel industry and their possible solutions.

Why Should You Know About All the Challenges in the Hotel Industry?

Running a hotel business isn’t a cakewalk. The level of risk involved is immense.

Therefore, hoteliers must keep an eye on every hurdle that comes their way.

Numerous hotels around the world tend to overlook most of the challenges. As a result, they face serious repercussions.

Let me share an incident.

There’s this hotel I visited in Prague. The property was just marvelous and I was loving my stay. On day 2 of my stay, I met the hotel manager and had a colloquy. And I got to know a lot.

They had to close two of their POS outlets. Reason? The system they were using to manage the outlets was sort of old school and didn’t have the automation aspect.

Initially, it didn’t seem to be a big issue, but when they had to perform certain tasks manually, discrepancies increased, and at one point it went out of hand.

Now, if you still think that you don’t have to emphasize every challenge, then that’s not correct. To keep a hotel running; in fact, prospering, an all-around inspection of all the challenges of a hotel business.

Common Challenges in Hotel Industry and Their Solutions

You don’t need rocket science to overcome challenges. Rather, you need to have a strategic approach.

Over the years, many hoteliers shared many pain points with us. So, in this section, we address a few global issues and challenges in the hospitality industry and their solutions.

1. Hiring and retaining the staff

Challenge

Hiring and retaining staff has always been one of the most common problems in the hospitality industry.

Every hotel requires quality staff on all fronts; be it administration, maintenance, kitchen, housekeeping, or frontdesk. Lack of skill in the educated youths graduating from education houses is also proving to be a major challenge in the hotel industry.

Solution

Training the new workforce on a regular basis is the only remedy available. Retaining a qualified staff requires you to employ a few tactics. For example, cultivating a feeling of belongingness (culture) and value for the team members will make them attached to their jobs and instill a sense of responsibility in their minds.

2. Change in marketing trends and dynamics

Challenge

Marketing is one of the most common challenges faced by the hotel industry.

Changes in the advertising and marketing trend often create problems for hoteliers. Also, traditional marketing methods aren’t that effective now. So, for those who have always stuck to the old-school ways, getting the strategy right is one of the biggest challenges of the hospitality industry. 

Online marketing is a surefire method, though it would take years for hotel owners to establish their strength. Online deals are booked by genuine guests and major transactions are paid in advance. 

Solution

Engaging your guests on social media, messaging apps, and other online sources can work wonders and give you results in a few months. Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. Be consistent and patient with whatever tactics you apply. It is inevitable that with the right strategies.

3. Operational issues

Challenge

There are countless operational challenges in the hotel industry. Ranging from reservations management, attending to guests, performing all front office operations, maintaining cleanliness in hotel rooms and premises, and more. However, hotel departments often fail to perform all tasks in sync which leads to chaos and customer dissatisfaction.

Solution

Besides operations, front office problems and solutions are connected to an integrated hotel PMS system. The faster you adopt it, the better it is for your property. Your operations are automated and departmental functions are synced with a PMS because it simplifies communications to a large extent.

4. Rising cost of daily consumables

Challenge

Price inflation of daily use products, eatables, and other supplies has risen steeply in the last few years. While that has affected all industries, it takes a huge portion of the issues and challenges faced by the tourism and hospitality industry.

Solution

A visible solution to this would be to keep a constant check on the inventory, control stock, and reduce wastage as much as possible. Consider implementing useful cost-saving strategies at your property, which would help you manage the rising costs.

5. Housekeeping issues

Challenge

Cleanliness is a basic requirement of every guest. In fact, you’d also ask for a clean and tidy hotel room when you are traveling. A majority of hotel guests would prefer a clean room over complimentary amenities, any day. 

Also, if you think about it, an unclean and messy room is also a common guest complaint.

But there are times when it becomes a little difficult for hotels to stay true to this. After all, there are various housekeeping challenges involved and strategies are needed to be made to cope with them. 

Solution

Housekeeping challenges in hotels need to be managed well with effective strategies and thought processes. The housekeeping process needs to be aware of the clean and dirty rooms and constantly maintain common areas. Do highlight these measures on your website and social media handles to gain your guests’ trust.

For example; You can track both – arrival and departure list of guests through the hotel software and can update the housekeeper to clean the room of all the guests who will check-out from the hotel. Moreover, whenever any guest check-in and ask for a room, you can easily check whether a housekeeper has cleaned the room or not with the help of the system. 

This is the best way to manage tasks, and keep track of the arriving and departing guests, and you can prepare yourself well in advance. This way, you can easily avoid challenges in housekeeping operations.

6. Change in guest expectations

Challenge

Changes in guest expectations are one of the biggest hurdles in the hotel industry. You’ve witnessed that nowadays guests demand a lot more from a hotel. Be it free WiFi, entertainment system, unique stay experience, or swift check-in check-out services.

And lately, people have also started expecting contactless hotel services to ensure a safe stay and eliminate their dependency on hotel staff. Certainly, it’s quite difficult to abide by these demands because of resource or capital bandwidth, but it will be imperative to do it.

Solution

So, contactless hotel services can be provided with the right technology. Consider deploying a self-service guest portal that will facilitate quick check-in and check-out services, share the location of your property, and even let guests request pick-up and drop-off services. Keep yourself updated with the latest hotel industry trends. Doing that will help you meet the changing guest expectations in a better way.

Check out the video below, to get an idea of how to provide a contactless guest journey at your property.

7. Irregular cash inflows

Challenge

One of the major challenges in the hotel industry is the credit menace. Dealing with parties who pay after 30, 60, and 90 days or even later. While these types of dealings are bigger, they don’t help much during a cash crunch. On top of that, many payments are delayed or go into bad debt.

Solution

Consider changing vendors and suppliers following a long payment term. Or strike a deal with them to collect their due payments in installments rather than in one go. This will keep your boat sailing for a longer duration. On top of that, you can launch an online marketing campaign to attract bookings, since these strategies provide a quick ROI.

This way, you save on hiring extra personnel for payment collection and even get to pay your bills on time. In short, you have an ample cash reserve for working capital. And that’s the best thing you can do about dealing with such hotel industry challenges.

8. Data security challenges

Challenge

The question of security is not a new one. While our data security methods have advanced considerably, so have the possibilities of data leaks and virus attacks. Threats of digital data theft and confidential data leaks are a matter of concern for hoteliers globally.

Solution

The first step to take toward secure data is to ensure proper data storage. Stop dealing with excel sheets and registers. Incorporate a secure hotel technology that prevents your data leaks. Technology today is PCI-DSS compliant as well as HTTPS secure, leading to better data encryption. This way you build your hotel’s credibility to bring in more guests.  

9. Maintaining the online reputation

Challenge

Today, internet-savvy visitors look for the brand reputation first before booking a hotel room. But, maintaining an online reputation is another big challenge that hotels often face. However, this has not been a current issue in the hospitality industry. Reviews and reputation have been neglected across all industries since the beginning. Little do they know, that an unmanaged reputation leads to poor brand image.

Solution

According to a survey, 93% of travelers check hotel reviews before booking a room and 33% of guests do not prefer to book a hotel with no reviews. Moreover, it is always crucial to track what guests are saying about your brand and the services you provide. Review management systems help you monitor, manage and respond to your online reviews – regardless of the platform and language.

I also have something to assist you in responding to reviews.

10. Losing loyal customers

Challenge

Since various hotels are constantly pouring in attractive offers, guests tend not to be limited to a single brand. Rather, they’re open to options; especially if you fail to connect and engage with them personally, and deliver a memorable guest experience.

Solution

Running loyalty programs is the MOST practical way to increase your loyal customer base. These include offering amenities, discounts, and reward points to guests against their membership. So, even if they’ve stopped using the services, you can approach your guests and offer them deals or packages. At the same time, do not forget to consider implementing ways to increase repeat guests at your hotel.

11. Change in technology

Challenge

The advancements in technology are altering every aspect of our daily lives. Gone are the days when guests used to wait for hours or a day to receive answers to any query. Today, customers are expecting a fast response and services from hotels. Such constant changes are extremely arduous to adapt to, which poses a challenge.

Solution

Hotels have begun tailoring guest experiences with chatbots. Chatbots allow hotels to respond to visitors at once, answer every query instantly, and more. This further increases hotel bookings, and revenue.

12. Hotels are not data-driven

Challenge

You are well aware that some hotels do not rely on any surefire data for business decisions. And because of the decisions based on assumptions, many hotels are forced to close down in a short span.

For instance, business decisions to spend for promotions on OTAs, interiors, room rates, and room types aren’t decided on the basis of actual statistical reports.

Solution

In order to fight one of the prominent challenges in the hotel industry, you are required to use software that‘ll give you all the business insights. It can help you in making informed business decisions and save on extravagant spending. Using the complete data analysis tool, you can even apply proper revenue management strategies to earn higher revenue.

13. The growth of local hospitality hosts and rising competition

Challenge

These days, more and more property owners are renting out their rooms or property occasionally. Homestays and vacation rentals promise an authentic local experience besides being convenient. Owing to this, travelers prefer to choose those homestays over hotels and resorts. Other than that, new hotels are entering the market every day. This growing number of homestays and competition is one of the challenges in the hospitality industry of 2022.

Solution

First and foremost, solid competition analysis is needed. You need to know how your competitors are doing, monitor their strategies, and then devise better plans for your property. On top of that, you need to offer something significant to attract your guests. Constant innovations and personalized services are eventually the only way to beat the competition.

14. Restoring business post natural calamities and crisis

Challenge

So, I think this is a recently faced challenge (or rather, ISSUE) in the hospitality industry. The whole world shut down traveling during the COVID-19 outbreak, because of which the hotel industry also had to shut down its operations. Canceled reservations, indefinite lockdowns, and shutdown hotels; this was probably the worst hit times for the tourism and hospitality industry.

While it is a challenge to survive these times, it is an even bigger challenge to come out of these times as a winner. And the hardest to restore the business in these uncertain times.

Solution

To be honest, none of us would have imagined a situation like this, where we would be fighting for our survival. But it is entirely up to us how we see these challenges, learn from them and come out even more potent than we were.

Businesses took this opportunity to evolve and innovate. and prepare themselves for the future. While these are all-natural calamities and not in our control, we can surely work on optimizing our operations and ensuring that our business stays alive amid the chaos. In the current times, you can use and implement strategies mentioned in our COVID-19 survival kit for hotels.

The post How to Deal with Common Challenges in the Hotel Industry? appeared first on eZee Absolute.

For the year 2024, it’s important to ensure your hotel is up to standard. And if you’re wondering about the changes to make in your hotel to attract more guests and become profitable in the coming year, I have got you covered!

In this article, I will share 9 areas that you should be focusing on and improving to make your hotel more enjoyable and efficient for guests.

What’s in Store for the Hospitality Industry in 2024?

The last couple of years have been a roller coaster ride for the hotel industry worldwide. The sector has witnessed everything from a complete business halt to a spike.

This year, the travel and hospitality industry saw a great recovery, but as we move to 2024, the frequency of travel is expected to spike even higher despite the economic slowdown and rising costs.

ICRA estimates that premium hotel occupancy will reach 70-72% in 2024, with average room rates expected to be around Rs 6,000-6,200.

Furthermore, new travel trends are expected to show up in 2024. Health and wellness tourism, sustainable travel, nostalgic escapes, workation, staycation, etc. are to name a few. 

However, the trends aren’t limited to these, there is a wide array of travel trends that are expected to emerge in 2024 and beyond.

Check out our 2024 travel predictions to have a clearer picture of what to expect.

Even though people have traveled tremendously post-pandemic, the urge to step out of the home and explore is still as alive as it was back then. It’s just that the preferences of exploration have changed.

Things to Change and Improve in a Hotel in 2024

This brings us to address the elephants in the room — Are you upgrading your hotel to keep up with the trends? Have you worked on your hotel to cater to guests’ new needs and wants? 

If not, it’s time to take a different approach and look for changes to make in your hotel:

Here are all the areas of a hotel that must be improved before entering 2024:

1. Operational methods

As I said above, travelers’ preferences have changed. Today, people want everything quick and seamless. And if hotels want to cater to such travellers, operational methodologies are one of the things to change in a hotel.

For example, if your guests want to order some food, your frontdesk shouldn’t say, “sir/ma’am, please get in touch with our kitchen/restaurant staff and place your order.” Rather, every department in your hotel should be connected seamlessly to the frontdesk.  

Hotel operations are complex, with several interlocking pieces and dependencies. 

There are times when hotel staff may go from dealing with unhappy guests to welcoming new ones to the hotel, attending to their requests, and even checking on other aspects of the property.

Now, the bitter truth here is that these complexities cannot be an excuse to comprise the guest experience.

So, if you have been facing similar troubles lately, then it’s time to change your operational methodologies and turn to new ones.

2. Communication strategies

If you’re wondering what’s there to improve or change in terms of communication, then it’s the channel.

Gone are those days when you’d have an in-person conversation with your guests to update them about their booking, the services they can avail of, and upsell to them.

And by including WhatsApp in your hotel’s tech stack, you can level up your communication strategy. You can simply integrate WhatsApp into your hotel’s property management system and connect with guests the right way.  

With auto-response, FAQs, and a chatbot, guests can instantly get their queries raised and resolved even if no staff is available. 

#Fact: A majority of guests today prefer WhatsApp to communicate with a hotel. Not to mention, WhatsApp messages have a better open rate compared to traditional emails.

3. Marketing approach

The way you market your hotel also needs to be changed in 2024. People are more inclined toward hotel brands that have a much better connection with their audience.

What I mean by that you must switch from generic marketing activities to human behavior-backed marketing.

When you understand human behavior, you understand what exactly intrigues your potential and existing guests. And accordingly, you can create effective marketing materials and campaigns.

Social proof marketing is a great example of attracting more guests to your hotel. What this phenomenon means is that “people develop a notion that since others are doing it, I should be doing it too.”

Now, talking about marketing, channels are also important. It is crucial that you determine where your ideal guests are hanging out. If you can figure that out, you’ll be able to generate quality leads and convert them much more easily.

Further, if you want to know what’s more in store, you can check out our blog.

Read: Hotel Marketing Trends to Increase Bookings in 2024

4. Sales strategies

If you want to be a profitable hotel in 2024, you also need to look into your current sales strategy. To be specific, I am talking about improving your sales cycle as it directly impacts the way you turn a lead into a guest and repeat the success by acquiring repeat reservations.

And if you’re clueless about this whole concept of the hotel sales cycle, then I am afraid you have a broken strategy in place.

The first and foremost thing to understand before getting into details is that “you cannot sit idle and wait for guests to come to your hotel.”

You need to create a system through which your hotel gets discovered, intrigues people, turns them into leads, and makes them your guests.

So, if you haven’t checked on your sales strategy yet, then it’s time you do so and take the dust off it.

5. Revenue management

I cannot emphasize enough the importance of revenue management. If your hotel is not betting on it, then it is indeed lagging.

Now, I have two types of hotels to point out here:

• A hotel that doesn’t believe in revenue management.
• And one that is doing revenue management completely wrong.

For both types of hotels, the following is going to be helpful.

Revenue management is a necessity for hotels worldwide as it enables accommodation businesses to become significantly profitable. However, revenue management is much more than just increasing prices; rather, it is more about determining the right opportunity, the right target guests, and the right prices.

Here are three resources that will help you take your hotel revenue management game to the top:

• The right hotel revenue management system for your hotel
• In-house vs outsourced revenue management
• How to Do Hotel Revenue Management the Right Way?

6. Ambiance

Ambience has always been paramount for hotels to attract guests. And in 2024, it is going to be even more prominent.

If you want to offer a positive experience to your guests, consider relooking at your hotel’s ambience and finding opportunities to make improvements.

Now, changing an entire theme or design might not sound practical. But that doesn’t mean you can’t tweak around with certain elements.

After all, it will put guests in a good mood, make them comfortable and relaxed, and turn your hotel into a fast favourite.

Be it a small hotel or a massive chain of properties, the ambiance must be aligned with both the hotel brand and what guests expect. If you can pull this off successfully,  you’ll be able to enhance the overall guest experience and drive more reservations. 

7. Amenities

Guests want amenities, that too variety of them. As a hotelier, keep this in mind.

The general psychology behind this is the value mindset. When people pay for a stay in a hotel, they judge the value of it by other things that are on offer. And this has been a constant factor for years.

So, even in 2024, you’re going to have guests who would expect a lot more from your hotel than just a room to stay in.

But again, are all amenities necessary? Absolutely, no.

Then how do you pick the right ones for your hotel?

Well, I got your back again. Here’s a blog on “choosing amenities for hotels”. 

Do give it a read to understand everything that goes inside picking the right facilities to enrich the experience of your guests.

8. Guest-facing technologies

If you remember, I talked about how guests’ preferences have changed over the years and now they want everything seamlessly. And whenever I address it, guest-facing technologies always come to mind.

Now, when I say guest-facing technologies, I specifically mean three of them — mobile app, contactless hospitality, and self-service kiosks.

These technologies will help reduce your guests’ dependency on your hotel staff. Guests can avail of any services all by themselves — be it checking into the hotel, making payments or raising a query. Everything becomes guest-centric and streamlined.

If you are planning to make a great impact in 2024 and make your hotel stand out, having these technologies at your disposal will be great.

9. Hotel management system

When it comes to a hotel management system, the first and foremost thing to look at is whether the system covers everything — end-to-end.

If it misses out even on a single area of your hotel operation, then switching is the right thing to do.

Bet on a hotel PMS that not just manages bookings but also allows you to interconnect every department and lets you run your hotel with ease, and from a single dashboard.

Furthermore, a hotel management system should also be able to help you manage your point-of-sale outlets.

Not to mention, the system should also allow you to understand your hotel’s performance through essential reports. That too, whenever you need it.

Entering 2024 sans the proper hotel management is the last thing you want to do. If you haven’t audited your system yet, it’s time to do so and switch to one that makes hoteliering actually simple.

The post 9 Impactful Changes Your Hotel Needs to Make in 2024 appeared first on eZee Absolute.

Did you know according to a survey 93% of guests felt that complimentary WIFI was the most important amenity a hotel provides?

Just imagine a world where your guests experience unparalleled connectivity, convenience, and delight during their stay at your hotel. This world is no longer a distant dream but a reality made possible by the transformative power of 5G technology.

But before opening the door to the numerous opportunities 5G comes with, let’s first understand what 5G is.

What is 5G?

Think of it as the next big leap in how our devices, like smartphones and smart hotel systems, connect to the internet. It’s like upgrading from a slow bicycle to a super-fast rocket. 

5G stands for the “5th generation” of wireless technology. It’s much faster than the 4G we’ve been using, and it can carry a lot more data. 

This means your guests can download movies in seconds or have super clear video chats, making their stay at your hotel even more amazing.

But one second, you must be thinking what is wrong with the current Wi-Fi I have? Is 4G not enough?

Well, to answer that question I have a few numbers for you. 

A survey conducted by Hotel Internet Services found that 85% of guests reported that the quality of the hotel’s Wi-Fi affected their decision to book a specific hotel location or brand.  

And 43% of guests surveyed felt that hotels needed more bandwidth to meet their expectations.

Get my point? 

5G = Higher Internet Speed = Happier Guests = Better Review

Sounds fascinating, eh?

Let’s quickly dive through the impact it can bring to your hospitality business.

The Impact of 5G on Guest Experiences

In the hospitality industry, guest experience is paramount, and 5G technology can be a game-changer for this. Here’s how—

• Lightning-Fast Internet Access: With the advent of 5G, guests can now enjoy internet speeds that were previously only a dream. This means that streaming movies, video conferencing, and browsing the web, video calls are not just faster but seamless. 

• Streaming and Entertainment: Today’s travelers expect to access their favorite content on the go. 5G enables guests to stream high-definition videos, music, and more without interruptions. Imagine your guests being able to watch their favorite shows or movies in crystal clear quality, right from their hotel room. It’s an amenity that can set your hotel apart.

• Virtual Meetings and Conferencing: Business travelers will particularly appreciate 5G. Video conferences become smoother, and the ability to connect with colleagues or clients from the hotel room or lobby is a significant advantage. Offering a seamless virtual meeting experience can make your hotel a preferred choice for corporate travelers.

• Immersive Experiences: 5G in the hospitality industry opens the door to a world of possibilities in terms of immersive guest experiences. Augmented reality (AR) and virtual reality (VR) applications can be integrated into your services. Whether it’s a virtual tour of your hotel, on-site interactive entertainment, or AR-guided tours of the local area, 5G allows for exciting and memorable interactions.

• Contactless Services: In a post-pandemic world, the demand for contactless services has skyrocketed. 5G technology supports contactless check-in, smart room controls, and mobile keys, reducing physical touchpoints and ensuring a safer, more hygienic stay for your guests.

• Personalized Guest Services: With 5G’s ability to process vast amounts of data quickly, hotels can analyze guest preferences in real-time and provide personalized recommendations. From room preferences to dining choices, guests can feel like their unique needs are anticipated and met, creating a more satisfying experience

It’s all about creating an environment where your guests can seamlessly connect, be entertained, and feel at home. Consider it an opportunity to elevate your hotel’s offerings, making each guest’s stay more enjoyable and memorable. 

5G and Hotel Operations

While 5G’s impact on guest experiences is undeniable, its influence on hotel operations is equally significant. As a hotelier, understanding how 5G can streamline and enhance various aspects of your daily operations is crucial. 

Here’s how 5G technology can revolutionize the way you run your hotel—

• Efficient IoT Integration for Hotels: Internet of Things (IoT) devices play a vital role in modern hotel operations, from climate control systems to smart lighting and security. 5G’s high bandwidth and low latency ensure these devices communicate flawlessly, resulting in better energy management, cost savings, and improved guest comfort.
• Smart Room Controls: With 5G, guests can enjoy intuitive and responsive smart room controls. Lighting, temperature, and entertainment systems can be seamlessly controlled via smartphone apps. Hotel staff can also remotely monitor and adjust room settings, addressing guest requests promptly.
• Maintenance and Housekeeping: Maintenance teams benefit from real-time data through IoT integration for hotel sensors. They can identify and address issues proactively, reducing downtime and ensuring guest satisfaction. Housekeeping can also benefit from IoT-connected rooms, knowing when guests have checked out and rooms are ready for cleaning, enhancing efficiency.
• Energy Efficiency: 5G in the hospitality industry facilitates the efficient management of energy resources. It enables hotels to reduce energy consumption by intelligently controlling HVAC systems, lighting, and other utilities. This not only leads to cost savings but also aligns with eco-friendly practices, which are increasingly important to guests.
• Enhanced Security: Hotel security is a top priority, and 5G offers advanced solutions. IoT-based security systems, such as smart locks and video surveillance, can operate seamlessly with 5G, ensuring the safety of guests and their belongings. Moreover, the high-speed data transmission of 5G allows for real-time monitoring and response to security incidents.
• Data Analytics and Guest Insights: 5G’s capacity to process large volumes of data in real-time empowers hotels to gain valuable insights into guest behavior and preferences. This information can be used to personalize services, optimize marketing strategies, and improve overall guest satisfaction.

By embracing 5G technology in your hotel’s operations, you can achieve significant improvements in efficiency, cost-effectiveness, and guest satisfaction.

5G-Powered Amenities and Services

Apart from your hotel operations here’s how 5G can power up your amenities and services—

• Augmented Reality (AR) and Virtual Reality (VR) Experiences: 5G opens the door to a realm of interactive and engaging experiences through AR and VR. Guests can explore virtual tours of your hotel, and local attractions, or enjoy immersive entertainment, all with crystal-clear graphics and minimal lag. These technologies can elevate the entertainment and educational offerings at your hotel.
• Interactive Information and Concierge Services: 5G enables real-time access to a wide range of information and services. Guests can use augmented reality apps to explore your hotel’s amenities, receive personalized recommendations for dining and activities, or even access virtual concierge services to make reservations and receive assistance.
•  Immersive In-Room Entertainment: Gone are the days of in-room cable TV. With 5G, you can offer guests the ability to stream high-definition content, access a library of movies, and enjoy gaming services directly on their in-room TV. This level of entertainment choice enhances their overall experience.

The integration of 5G-powered amenities and services can set your hotel apart from the competition. It offers endless opportunities to provide more engaging, convenient, and immersive experiences, aligning your hotel with the expectations of modern travelers and the demands of the digital age.

Future-Proofing Your Hotel with 5G

Future-proofing your hotel with 5G is not just about keeping up with the times; it’s about anticipating and embracing the needs of tomorrow’s guests. Here’s how 5G in the hospitality industry can future-proof your establishment-

• Staying Competitive: Integrating 5G technology into your hotel sets you apart from the competition. Guests are increasingly tech-savvy and expect seamless connectivity and modern amenities. By offering 5G-powered services, you cater to their needs and attract a broader range of clientele.

• Adapting to the Digital Age: We live in a digital age, and the trends show no signs of slowing down. From online booking and mobile check-ins to smart room controls and virtual experiences, digital services are becoming the norm. 5G ensures that your hotel remains at the forefront of these digital advancements.

• Meeting Guest Expectations: The next generation of travelers expects fast, reliable internet access and a range of tech-savvy amenities. 5G is a critical tool for meeting and exceeding these expectations, ensuring that your guests enjoy the latest in convenience and entertainment.

• Enhanced Data Analytics: 5G’s capacity to process vast amounts of data in real-time allows for in-depth analysis of guest behavior and preferences. This information can be harnessed to personalize services, tailor marketing efforts, and make data-driven decisions for your hotel’s future growth.

• Evolving with Emerging Technologies: By embracing 5G, you’re better prepared to adapt to future technological advancements. Whether it’s the integration of artificial intelligence, advanced robotics, or new applications we can’t even predict yet, 5G forms the backbone for these innovations.

• Cost-Efficiency: While the initial investment in 5G infrastructure may seem significant, it pays off in the long run. The efficiency gains, reduced operational costs, and increased guest satisfaction lead to higher revenue and profitability.

The post 5G-Powered Hospitality Industry: A New Era in Guest Services appeared first on eZee Absolute.