Here’s how—imagine this—a corporate guest wraps up a successful meeting and prepares to check out from your hotel. As he approaches the front desk to settle his account, the last thing you want is a cumbersome payment process overshadowing the quality of their stay.

And this is where the right payment gateway can make a difference. 

They play a pivotal role in ensuring a smooth, secure, and fast financial transaction. The right choice can leave your guests with a positive and lasting impression but one wrong investment can scoop them away from rebooking with you as well as your reputation.

But, how to make the right choice for your property? With so many options available the decision feels like a multiple-choice quiz with no clear answer. 

Well, not anymore. We’re here to simplify it all for you. 

Let’s explore the ins and outs of payment gateways, ensuring you can make the perfect choice for your hotel without any hassle.

Importance of A Reliable Payment Gateway

A payment gateway is a bridge between your hotel’s website or POS system and the financial institutions that process payments. It plays a vital role in ensuring the security of transactions, providing convenience to guests, and ultimately impacting your hotel’s reputation. 

A reliable and efficient payment gateway not only enhances guest satisfaction but also contributes to the overall success of your business. 

It acts as the backbone for a smooth and efficient transaction process, ensuring the security of all your financial transactions. 

Besides, with the increasing trend toward online bookings and digital payments, hotels that integrate effective payment gateways stay competitive in the industry. 

It reflects a commitment to staying current with technological advancements. 

“In fact, the Digital Payments market is expected to witness substantial growth, with the total transaction value projected to reach US$10.64tn in 2024.”

Key Factors to Consider When Choosing a Payment Gateway

Selecting the right payment gateway for your hotel is essential as it significantly impacts both guest satisfaction and the efficiency of your operations. Consider the following factors to ensure you make an informed choice tailored to the unique needs of your property:

1. Security and Compliance

Security should be a top priority when selecting a payment gateway. Ensure that the chosen gateway complies with the Payment Card Industry Data Security Standard (PCI DSS) to safeguard sensitive customer information. 

Strong encryption and authentication mechanisms are vital to protect both your hotel and your guests from potential fraud. 

2. Regional Compatibility

Consider the geographic compatibility of the payment gateway. Ensure that it supports transactions in the country or regions where your hotel operates. Some gateways may have limitations or additional fees for certain geographical areas, so it’s crucial to choose one that aligns with your hotel’s footprint. 

For example, in China, where cashless payments are gaining popularity, it’s essential to choose a gateway that supports local payment options like AliPay and QR code payments to cater to the preferences of the guests. 

3. Transaction Processing

Today’s guests have diverse preferences when it comes to payment methods. Consider the variety of payment methods the gateway supports.

 As the hospitality industry becomes more globalized, offering a diverse range of payment options can attract a broader audience. Credit and debit cards, mobile payments, and online wallets are some of the popular payment methods to consider. 

4. Seamless Integration 

Choose a payment gateway that seamlessly integrates with your property management system (PMS), booking engine, and restaurant software. An advanced payment terminal seamlessly integrates with your chosen payment gateway and hotel management system, creating a cohesive ecosystem. 

Consider this integration as the digital harmony between various components of your hotel’s operations. For instance, payment gateway Stripe is known for its developer-friendly features, ensuring a smooth synchronization between your booking system and payment processing.

5. User Experience

A user-friendly interface is key to enhancing the overall guest experience. Imagine your guests navigating through a convoluted payment process – it’s not just inconvenient, but it can also lead to abandoned bookings. Opt for a payment gateway that offers an intuitive and streamlined interface. 

6. Multi-Currency Support for Global Guests

If your hotel attracts an international clientele, a payment gateway with multi-currency support is essential. Consider this feature as a way to cater to the diverse preferences of your global guests. 

Razorpay, for example, facilitates multi-currency transactions, ensuring that guests can pay in their preferred currency, thereby enhancing their booking experience. 

7. Fees

Assess the transaction fees associated with different payment gateways. The goal is to find a provider offering competitive rates without compromising on service quality. Think of this aspect as optimizing your operational costs while delivering a transparent payment experience for your guests. 

Compare the transaction fees associated with different payment gateways. Find a balance between competitive rates and the quality of service provided. 

Additional Features and Support

Beyond the fundamental functions of processing payments, the differentiating factors among payment gateways often lie in the additional features they offer and the level of support provided. Here’s an exploration of these crucial aspects:

1. Analytics and Reporting

Consider payment gateways that provide robust analytics and reporting tools. Access to detailed transaction data and insights can aid in making informed decisions, optimizing pricing strategies, and enhancing overall financial management.

2. Customer Support 

A responsive and efficient customer support system is invaluable. Opt for a payment gateway that offers 24/7 customer support. Quick resolution of issues ensures minimal disruption to your hotel’s operations and maintains a positive guest experience.

3. Customization Options

Explore payment gateways that offer customization options to align with your hotel’s branding. This includes the ability to tailor the payment interface, receipt formats, and communication templates to create a consistent and professional image. 

Comparing Different Payment Gateways

Selecting the best payment gateway for your hotel involves a nuanced evaluation of various options available in the market. Here’s a closer look at some of the leading payment gateways:

PayPal

Recognized globally, PayPal is a versatile solution suitable for hotels of all sizes. It offers a secure and user-friendly platform with widespread acceptance. Paypal is a widely recognized and trusted brand, popular with international guests. It can integrate with various booking platforms but may lack specific hospitality features. 

Stripe

Known for its developer-friendly features, Stripe is an excellent choice for hotels seeking scalability and customization. It seamlessly integrates into various systems and provides a robust payment infrastructure. 

Square

With a reputation for simplicity, Square is a user-friendly option, especially suitable for small to medium-sized hotels. Its transparent fee structure and ease of use make it a popular choice for businesses starting with digital payments.

Authorize.Net

A reliable and established payment gateway, Authorize.Net stands out for its robust security features and versatile integration options. It’s a trusted solution that has been serving businesses across industries for years.

Razorpay

Emerging as a leader in the payment gateway landscape, Razorpay is known for its seamless integration capabilities and secure transactions. It provides a comprehensive suite of features, making it a preferred choice for businesses looking for a modern and reliable solution.

When comparing these gateways, consider the factors mentioned above. Each gateway has its strengths, and the choice depends on your hotel’s specific requirements and preferences.

A New Dawn for Your Payment Process

Selecting the right payment gateway is only half the battle. The synergy between the payment gateway and a reliable payment terminal is the key to achieving a seamless transaction experience. They go hand-in-hand. 

One such advanced payment solution is eZee Pay, crafted for the unique needs of hoteliers. Supported by various trusted payment gateways, eZee Pay brings a tailored solution that goes beyond conventional payment processing. With PCI DSS compliance and advanced encryption measures, rest assured that every transaction is safeguarded against potential threats. 

Explore the possibilities with eZee Pay – a comprehensive payment solution to seamlessly manage hotel and restaurant payment processing with the utmost emphasis on customer experience and security. 

Make the smart choice for your business today! 

The post Hotelier’s Guide to Choosing the Right Payment Gateway appeared first on eZee Absolute.

Let’s explore what makes the resort the ultimate choice for travellers:

1. Comfortable Spaces, Welcoming Vibes

The resort offers cosy accommodations with enticing features like an outdoor swimming pool, free private parking, a garden, and a shared lounge. These elements create a warm and inviting atmosphere for guests to unwind. 

In short, it’s a perfect place to immerse in the tranquillity of nature while enjoying the convenience of modern amenities. 

2. Exceptional Hospitality and Entertainment

The commitment to guest satisfaction is evident in the remarkable room service and a host of amenities. Featuring amazing room service, the resort welcomes guests with a restaurant, a bowling alley, and a terrace. Also, if you’ve got a furry companion, no need to worry – it’s a pet-friendly resort.

With a 24-hour front desk, airport transportation, concierge service, and free WiFi, Sambodhi Retreat ensures every guest’s needs are met with warmth and efficiency. 

3. Culinary Delights

Adding a touch of luxury, Sambodhi Retreat offers floating breakfasts and candle-light dinners. These become memorable experiences against the backdrop of the resort’s unparalleled elegance. 

4. Celebrate Life’s Moments with Expert Care 

The resort transforms into the perfect venue for your special occasions. A dedicated team of experts is available to ensure seamless events, be it garden parties, birthdays, anniversaries, or lavish wedding receptions. Sambodhi Retreat takes care of every detail, making celebrations truly unforgettable. 

5. Eco-Friendly Practices 

Booking.com acknowledges Sambodhi Retreat as a Travel Sustainable property at level 2, highlighting the resort’s commitment to eco-friendly practices. 

This recognition underscores the resort’s dedication to eco-friendly practices, adding a conscientious touch to the guest experience. So, guests choose not just a stay but have an ethical and sustainable experience. 

Challenges

Despite the serene retreat they offered, Sambodhi Retreat faced some challenges that were holding them back. 

The major hurdle they were dealing with was outdated, desktop-based software. Managing bookings, keeping track of guest preferences, and ensuring a smooth check-in process became complicated. 

In the buzzing tourist hub of Bodh Gaya, competition is no joke. They had to find a way to shine amid the sea of choices and this led them to reconsider their decision to continue with their existing software. 

Solution

Regardless of all the challenges, Sambodhi Retreat sought a chance to grow, innovate, and redefine what a stay in Bodh Gaya could be. 

The team realised – that to offer the best experience, one needs modern solutions. And after exhaustive research and market analysis, they came across eZee’s cloud-based solutions and thought of giving it a try. 

Now, with a cloud system in place, managing inventory has become much easier. Their staff could spend more time delivering pleasant guest experiences and less time being stuck on the computer. Another breakthrough was that they could access the system anywhere, anytime with real-time updates. 

“With the new cloud-based software, managing day-to-day operations has become much easier” – says the Operations Manager at Sambodhi Retreat, Bodhgaya. 

Thus, with the help of eZee’s solutions, Sambodhi Retreat was able to deliver a unique experience to its guests, achieve excellence in its operations, and gain the revenue boost it was longing for.

Sambodhi Retreat’s Remarkable Transformation with eZee

The influence of eZee on Sambodhi Retreat in Bodh Gaya demonstrates the transformative potential of utilizing the correct technology. Its transition from facing challenges to achieving success serves as an example of how innovation can profoundly impact the hospitality industry. 

From reservation management to check-in/check-out processes, eZee Absolute, the cloud-based hotel PMS, simplified all the operations for them. 

Additionally, the integration provided insightful reports on occupancy rates, revenue, and guest preferences, helping the resort to make data-driven decisions for improved business performance. 

 Acknowledging the same, the Operations manager says “An important thing which I would like to highlight is the reports. I do get detailed reports about revenue and other reports that are available in the system which helps me a lot for my understanding of the business.”

Switching to eZee’s cloud-based system was like upgrading to a super-smart helper for Sambodhi Retreat. Sounds cool, right? 

So, instead of just taking our word for it, listen to what they have to say about their experience with eZee:

The post Case Study: eZee Streamlines Hotel Management for Sambodhi Retreat, Bodhgaya appeared first on eZee Absolute.

For you, these delays aren’t mere annoyances; they pose a threat to your hotel’s hard-earned reputation. A delay that can transform a seamless guest experience into a disappointment. 

So, how do you control this and ensure everything is in the right place at the right time? Well, it all depends on your ‘hotel supply chain.’ 

I am sure some of us in the hotel biz might have heard about this but there’s a pressing question that arises these days: Is it a Massive footprint or a force of good? 

So, let’s talk everything about hotel supply chain management and figure out the answer. 

The Anatomy of the Hospitality Supply Chains

Like the veins and arteries supporting the human body, the hotel supply chain courses through the entire hospitality industry, supplying the lifeblood that keeps establishments thriving. From linens to toiletries, furniture to food, each element is a link in the hospitality supply chain, contributing to the overall guest experience. 

The hospitality supply chain is a multifaceted network that includes a wide array of products and services. It begins with the sourcing of raw materials, extends through manufacturing and distribution, and culminates in the provision of goods and services within the hotel. 

Now, that you’ve got a basic idea about the hotel supply chain, let’s take a closer look at each stage of this vital process: 

1. Sourcing and Procurement

The journey begins with sourcing and procurement, where hotels carefully select suppliers that align with their brand image and standards. Quality control is paramount, ensuring that every item, from the swankiest bathrobe to the simplest coffee cup, meets the expectations of both the hotel and its discerning guests. 

Sustainable sourcing has emerged as a pivotal consideration, with hotels increasingly leaning towards eco-friendly products to align with the growing global consciousness around environmental responsibility. This shift not only impacts the hotel’s image but also signals a broader commitment to sustainable practices. 

2. Logistics and Operations

Once sourced, the logistical work commences. Timely deliveries are critical- after all, a shortage of fresh linens or a delay in kitchen supplies can disrupt the entire guest experience. Efficient supply chain management minimizes these risks, ensuring that hotels operate like well-oiled machines. 

Effective inventory management is another crucial aspect. Hotels must strike a delicate balance, avoiding both surplus and shortage. The former ties up capital and storage space, while the latter results in operational chaos. Technology plays a pivotal role here, with advanced systems providing real-time visibility into inventory levels and consumption patterns. 

3. Guest Experience

At the final stage of the supply chain, guests encounter the fruits of this meticulous process. The comfortable bed, the exquisite meal, the ambient lighting—all are products of a supply chain that has successfully navigated the complexities of logistics. 

Efficient supply chain management doesn’t just make things run smoothly; it directly translates into happy guests. Timely deliveries mean no hiccups in services, and well-managed inventory ensures there’s always enough of everything. This reliability creates a ripple effect of positivity—guests feel the care and attention to detail, leading to a memorable and enjoyable stay. 

The Impact on Hotels 

The hotel supply chain is not just a logistical necessity; it is a key determinant of a hotel’s competitiveness and profitability. Here’s a closer look at how it influences various facets of the hospitality industry. 

Operational Efficiency 

An efficient supply chain minimises disruptions and enhances operational efficiency. Timely deliveries, streamlined processes, and optimal inventory levels translate to cost savings and a seamless guest experience. This efficiency is a competitive advantage, allowing hotels to allocate resources more strategically.

Cost Management

Costs are a perpetual concern in the hospitality industry. The supply chain, with its influence on procurement, logistics, and inventory, directly impacts a hotel’s cost structure. Strategic sourcing, bulk purchasing, and effective negotiation with suppliers can lead to significant cost savings, contributing to the bottom line. 

Guest Satisfaction

The ultimate test for any hotel is guest satisfaction. Isn’t it? A well-managed supply chain ensures that guests receive the expected level of quality and service. From fresh and crisp linens to a diverse and delectable menu, every element contributes to the overall impression guests carry with them. 

Brand Image

In an era where consumers are increasingly conscious of ethical and environmental considerations, the supply chain has become a focal point for shaping a hotel’s brand image. Sustainable sourcing and responsible practices resonate with a growing segment of socially aware consumers, enhancing a hotel’s reputation and customer loyalty. 

Massive Footprint or Force of Good?

As with any powerful force, the hotel supply chain wields both the potential for immense positive impact and the risk of creating a substantial environmental and social footprint. 

The Footprint Challenge

The sheer scale of the hospitality industry amplifies the environmental impact of its supply chain. From the carbon footprint associated with transportation to the waste generated by disposable amenities, hotels contribute significantly to environmental challenges.

Moreover, the quest for cost efficiency can sometimes lead to unethical labour practices, tarnishing the industry’s social footprint. 

A Force for Good 

Recognizing these challenges, many hotels are actively transforming their supply chains into forces for good. Sustainable sourcing, eco-friendly practices, and ethical considerations are increasingly becoming non-negotiable components of the supply chain strategy. Hotels are partnering with suppliers who share their commitment to responsible business practices, creating a ripple effect throughout the industry. 

In addition to environmental and social considerations, technology is emerging as a force multiplier for positive change. Innovations such as blockchain are enhancing transparency in the supply chain, allowing hotels and consumers alike to trace the journey of products from source to destination. This transparency not only promotes accountability but also empowers consumers to make informed choices aligned with their values. 

Role of Technology 

Technology, particularly in the form of data analytics and blockchain, is transforming the transparency of hospitality supply chains. Real-time tracking and analytics provide hotels with insights into every stage of the supply chain, enabling proactive decision-making and reducing the risk of disruptions. Blockchain, with its decentralized and tamper-resistant nature, ensures that the information about the origin and journey of products is trustworthy and traceable. 

The hotel industry is increasingly turning to technology to improve supply chain management.

According to a recent study by Oracle, 65% of hotels are using technology to track inventory levels in real-time. This technology is helping hotels to reduce waste and improve efficiency. 

The post Sustainability in Hospitality Supply Chains: A Force for Positive Change? appeared first on eZee Absolute.

A hotel channel manager is a software that allows hotels like yours to manage their online inventory and rates across multiple booking channels, such as online travel agencies (OTAs), global distribution systems (GDSs), and your website as well. 

By providing real-time updates, it ensures that all connected channels reflect the most accurate and up-to-date information, preventing overbooking or underbooking while maintaining rate parity.

In simple words, a channel manager is your 24*7 assistant in the digital world of bookings. Its primary job is to ensure that your rooms are available and up-to-date across various online platforms like Booking.com, Expedia, Agoda, and others.  

Now, before we dive deeper into channel managers and explore how to choose the right one for your property, let’s understand why you need it.

The Role of a Channel Manager 

Let’s start at the beginning. What’s the deal with channel managers, and why are they crucial for your hotel operations? 

Imagine you have a fully booked weekend, and suddenly a room is available due to a last-minute cancellation. Now, updating this information manually on each of the online platforms would be a nightmare. But fear not! That’s where the channel manager swoops in, making sure that available room is promptly showcased to potential guests across all channels. It maximizes the chances of getting a booking and optimizing your revenue. 

This not only saves you time but also minimizes the risk of overbookings, ensuring a seamless experience for both you and your guests. It’s a win-win! 

So, if your goal is to increase your hotel’s exposure and partner with as many OTAs as possible, this tool is a must. Still not convinced?

Check out 7 Ultimate Reasons Why You Should Invest in A Hotel Channel Manager

Now that we’ve shed some light on the superhero qualities of a channel manager, let’s delve into the nitty-gritty of how to choose the right one for your property.

How to choose the right channel manager for your property?

There are many channel managers in the market. Some are suited to small properties while others are robust enough to handle even large chains. There are certain qualities that all of them need, however, if you decide to research purchase options they should meet these specific requirements. It’s not as simple as choosing the first one you see. 

So, here are some of the key features you must look for before you choose the right channel manager:

Compatibility with Your PMS

Property Management System (PMS) is the heart of your hotel operations. It keeps track of reservations, manages check-ins and check-outs, and handles guest information. So, when choosing a channel manager, make sure it is perfectly compatible with your PMS. 

When your channel manager and PMS are perfectly compatible, it ensures everything runs smoothly without a hitch. A seamless integration facilitates the effortless flow of data between these systems, eliminating the risk of missteps in your daily operations. Room availability, rates, and booking information move seamlessly from one system to the other, preventing overbookings, discrepancies, and the headache that comes with manual data entry.

User-Friendly Interface

You’re not a tech genius, and that’s perfectly okay. Your channel manager should be user-friendly and easy to navigate. A complicated system will only add to your stress, defeating the purpose of streamlining operations. 

This simplicity isn’t just about saving time; it’s about allowing you to channel your energy into what truly matters – providing an outstanding guest experience. After all, your focus should be on creating memorable stays for your guests, not wrestling with a complex system. 

So, look for a solution that allows you to make updates with a few clicks, saving you time for what matters most – providing an excellent guest experience.

Connectivity with OTAs

Not all online travel agencies (OTAs) are created equal. Some cater to specific markets, while others have a global reach. Your ideal channel manager should connect seamlessly with the key OTAs relevant to your target audience. This ensures maximum exposure and a broader reach for your hotel, attracting diverse guests from different corners of the world. 

For instance, Airbnb, a leading OTA renowned for its unique focus on properties, offers a distinct platform for hotels catering to a specific type of traveller seeking unconventional lodging options. By partnering with Airbnb, hotels can tap into a niche market of guests seeking a more personalized and immersive experience. 

When your channel manager is a pro at connecting with these OTAs, it’s like throwing a net into the sea of potential guests. You’re not just getting more eyes on your place; you’re inviting all kinds of travellers, each with their own preferences. 

Real-Time Updates

Time is of the essence in the hospitality business. Your channel manager should provide real-time updates on room availability, rates, and bookings. This ensures that potential guests get the most accurate information, reducing the chances of disappointments and last-minute changes. 

With real-time updates, your channel manager ensures that the room availability, rates, and bookings are in sync across all platforms, including Airbnb. This means that when a booking is made or a room is reserved, it’s instantly reflected everywhere. No more disappointments or last-minute surprises for your guests.

Pricing Structure

We get it – managing a hotel involves juggling various expenses. When choosing a channel manager, pay attention to the pricing structure. Opt for a solution that aligns with your budget and offers transparent pricing. Hidden fees are like unwanted guests – they should be avoided at all costs. 

Imagine you’re setting up your rates for peak season. You wouldn’t want any surprise charges popping up, right? Hidden fees in a channel manager are the same—unwanted surprises that can disrupt your financial flow. So, just like you’d want your guests to trust your pricing, you should be able to trust your channel manager’s pricing too. It’s like creating a seamless experience for both you and your guests.

Mobile App

In a world where we manage our lives through smartphones, having a mobile app for your channel manager is a game-changer. A mobile app allows you to stay in control of your hotel operations on the go. 

Whether you’re away from your desk or handling tasks within the hotel premises, having the flexibility to manage bookings and updates from your mobile device adds a layer of convenience to your daily routine. Check if the channel manager you’re eyeing has a user-friendly and feature-rich mobile app to make your life as a hotelier more agile and responsive.

Training and Support

Transitioning to a new system can be difficult, but fear not! A good channel manager comes with training and support. Ensure that the provider offers comprehensive training sessions to get your team up to speed. Additionally, check for responsive 24*7 customer support – you never know when you might need a helping hand. 

Moreover, consider seeking user-friendly interfaces to simplify the learning curve for your team. A well-designed system can significantly ease the transition process and enhance overall efficiency.

Analyzing Data and Creating Reports

Data is the new gold, and utilizing it can propel your hotel to new heights. A good channel manager should not only manage bookings but also provide insightful data on your performance. Look for a solution that offers robust reporting features, allowing you to analyze booking trends, understand guest preferences, and make informed decisions. 

The ability to generate customized reports ensures that you have a clear picture of your hotel’s performance, enabling you to refine your strategies and stay ahead in the competitive market. 

‘A Complete Channel Manager Buyer Guide For Hoteliers’ 

Unlock the Future of Your Hotel with eZee

Choosing the right channel manager is a decision that can significantly impact your hotel’s success. At eZee, we understand the intricacies of hotel management, and our solution is designed to seamlessly integrate with your operations. With a user-friendly interface, real-time updates, and transparent pricing, we are committed to helping you streamline your processes and enhance the guest experience. 

But the million-dollar question is – Are you still on the fence about choosing the right channel manager for your hotel? Feeling a bit overwhelmed with the options and not sure where to turn? Well, here’s a suggestion: why not try before you buy? 

In hotel management, experiencing is believing. So, give eZee’s comprehensive channel manager a spin and see the difference.

The post Guide to Choose the Optimal Channel Manager for Property Proficiency appeared first on eZee Absolute.

In my previous blog on collecting guest data, I had given a touch base about Wi-Fi marketing for hotels. And in this blog, I will share with you A to Z of it, including the steps to do it the right way.

What is Wi-Fi Marketing?

Since then, Wi-Fi has become a need in our day-to-day life. I’m sure whenever you visit any place, the first thing you ask is “Do you have Wi-Fi connection?” or “Does this place have Wi-Fi?”.

Most public places like malls, airports, and hotels have an option of free Wi-fi. The moment you connect to any of those Wi-Fi, it shows you a sign-in notification. When you click on it, you are directed to a landing page, which contains information and various links about that place.

When you sign up, either with email, social media account, or phone number, the data gets captured. Moreover, when you accept cookies and allow notification, you tend to receive targeted ads or promotional offers based on your browsing history.

The entire process of collecting people’s data through Wi-Fi, and using it to promote your product among them is called Wi-Fi marketing.

What are the Benefits of Wi-Fi Marketing for Hotels?

Wi-Fi is one of the common amenities in every hotel. In fact, a research by Beambox states that,

60% of millennials voted for free Wi-Fi as a no. 1 hotel perk.

That’s why it’s easy and feasible to adapt Wi-Fi marketing in the hospitality industry. Let’s understand how Wi-Fi marketing can help hotels.

1. Collecting guest data

As I said earlier, the primary benefit of Wi-Fi marketing for hotels is collecting guest data. The landing/splash page of your hotel’s Wi-Fi network works as the source of the data collector. 

Through multiple options for logging in, you can gather various information about guests. The most prominent ones are Facebook, Instagram, Gmail, and mobile number.  

Additionally, by enabling 3rd party cookies, you can understand guests’ preferences, their web search behavior, interests, and so on.

Important note: Cookies collection needs to be done with the permission of the user. Collecting guests’ data without their consent is a breach of privacy and can lead you to legal troubles.

2. Attracting guests with offers on splash page

You must be showcasing various ongoing offers at your property on your hotel’s website. Similarly, you can highlight them on your Wi-Fi captive portal or redirect them to your website. 

You might be wondering, what is a captive portal?

After the authentication of login credentials, the system redirects users (guests) to a webpage. Now, this page contains a welcome message, certain terms and conditions users need to follow while browsing the internet, and usage statistics. This page is what we call a captive portal.

Coming to the highlighting offers part, it’s pretty simple. You need to embed an HTML code about your offers on the splash page. It will work as a CTA (call to action) button for guests.

This will help in improving the conversion rate of your property. And not to mention, the offer that you are displaying should be captivating enough to compel guests to click on it.

Alternatively, you can simply redirect them to your hotel’s website. In this case, you have to replace the welcome page URL with the hotel website’s link.

In both cases, the hotels have a common benefit – increase in offer clicks. Moreover, by redirecting your guests to the hotel’s website increases your visitor count and average session duration.

3. Promoting area specific services with geofencing

Geofencing is one of the unique features of Wi-Fi marketing. It works like beacon marketing, where you place the device (beacon) at different points in the hotel to sense guests’ location and send them offers related to the activities in the area. 

The difference here is that beacons are replaced by Wi-Fi routers. So whenever guests are connected to new Wi-Fi access points, their location is automatically updated. And they will receive push notifications about that location. 

Suppose, if a guest moves from the hotel’s lobby to the bar, his/her phone’s Wi-Fi access point will get switched. Due to geofencing, the location would be updated, and s/he will get promotional offers and discounts active in the bar.

You just need to set up different access points in your property as per the services you are providing. 

Once done, you can program it to send certain push notifications whenever a device connects to any of those access points. 

Important note: For every location, you need to have separate push notification pertaining to services available in that area. 

4. Understanding guests with the help of Wi-Fi analytics

No marketing strategy is complete without analytics. And Wi-Fi marketing is no different.

With the help of Wi-Fi analytics, you can trace unique visits on your website, dwell time on pages, and other such statistics. You can also figure out the average time guests spend in a certain area. That will help you in devising strategies to increase revenue of that location.

Let’s say as per Wi-Fi analytics, the access point in your hotel’s café has maximum users connected during hi-tea, i.e. 4 to 7 PM. So, you can run deals or offers during that time period and promote them with the help of push notifications.

How can Hotels Invest into Wi-Fi Marketing?

From the above mentioned benefits, you can agree that Wi-Fi is more than just a technology for accessing the internet. And I’m sure you’d like to implement Wi-Fi marketing at your property too. Let me tell you step by step how to do it.

• Step 1: Selecting Wi-Fi provider
  Start by investing in a good Wi-Fi provider. Whilst you do it, ensure that it supports a frequency of 5Ghz. I won’t recommend going with 2.4Ghz frequency, as it compromises the speed of the internet. Moreover, with multiple users connected at a time, the speed will reduce drastically, thereby affecting your guests’ experience.
  
• Step 2: Identifying access points
  After finalising your Wi-Fi provider, identify potential hotspots for creating access points at your premises. And accordingly, purchase routers for installing at these locations. This will be useful for geofencing. 
  
• Step 3: Creating splash page
  Once the wireless systems are installed, it’s time to set up a splash page and a captive portal. The former one works as a data collector, while the latter showcases the guests’ hotel offers or redirects them on the hotel’s website. And doing that is no rocket science. You need to configure your guest portal and add the landing page URL in it.
  Important Tip: To enable this feature, invest in a Wi-Fi router that has a provision for captive portal.
  
• Step 4: Enabling push notifications
  This step requires a bit of coding knowledge and is a tricky task. That’s why I would suggest asking your service provider to set up geofencing and update push notifications for each of the access points. 
  
• Step 5: System testing
  After finishing the above-mentioned steps, test run and cross-check for each and every aspect. Do not forget to check geofencing and push notifications.  

Pro-tip: It’s important to optimise your splash page, as it is the base of your hotel’s Wi-Fi marketing strategy. Here are some points you need to consider while designing your property’s Wi-Fi splash page.

Build a Perfect Splash Page For Your Hotel’s Wi-Fi Marketing

The post Learn to Implement Wi-Fi Marketing For Hotels in 5 Easy Steps appeared first on eZee Absolute.

However, despite the gains, inevitable challenges in the accommodation sector make running hotel businesses a little more difficult.

So, if you are frustrated and truly wondering how to overcome these hospitality challenges, then you’re at the right place.

This article talks about all the common challenges in the hotel industry and their possible solutions.

Why Should You Know About All the Challenges in the Hotel Industry?

Running a hotel business isn’t a cakewalk. The level of risk involved is immense.

Therefore, hoteliers must keep an eye on every hurdle that comes their way.

Numerous hotels around the world tend to overlook most of the challenges. As a result, they face serious repercussions.

Let me share an incident.

There’s this hotel I visited in Prague. The property was just marvelous and I was loving my stay. On day 2 of my stay, I met the hotel manager and had a colloquy. And I got to know a lot.

They had to close two of their POS outlets. Reason? The system they were using to manage the outlets was sort of old school and didn’t have the automation aspect.

Initially, it didn’t seem to be a big issue, but when they had to perform certain tasks manually, discrepancies increased, and at one point it went out of hand.

Now, if you still think that you don’t have to emphasize every challenge, then that’s not correct. To keep a hotel running; in fact, prospering, an all-around inspection of all the challenges of a hotel business.

Common Challenges in Hotel Industry and Their Solutions

You don’t need rocket science to overcome challenges. Rather, you need to have a strategic approach.

Over the years, many hoteliers shared many pain points with us. So, in this section, we address a few global issues and challenges in the hospitality industry and their solutions.

1. Hiring and retaining the staff

Challenge

Hiring and retaining staff has always been one of the most common problems in the hospitality industry.

Every hotel requires quality staff on all fronts; be it administration, maintenance, kitchen, housekeeping, or frontdesk. Lack of skill in the educated youths graduating from education houses is also proving to be a major challenge in the hotel industry.

Solution

Training the new workforce on a regular basis is the only remedy available. Retaining a qualified staff requires you to employ a few tactics. For example, cultivating a feeling of belongingness (culture) and value for the team members will make them attached to their jobs and instill a sense of responsibility in their minds.

2. Change in marketing trends and dynamics

Challenge

Marketing is one of the most common challenges faced by the hotel industry.

Changes in the advertising and marketing trend often create problems for hoteliers. Also, traditional marketing methods aren’t that effective now. So, for those who have always stuck to the old-school ways, getting the strategy right is one of the biggest challenges of the hospitality industry. 

Online marketing is a surefire method, though it would take years for hotel owners to establish their strength. Online deals are booked by genuine guests and major transactions are paid in advance. 

Solution

Engaging your guests on social media, messaging apps, and other online sources can work wonders and give you results in a few months. Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. Be consistent and patient with whatever tactics you apply. It is inevitable that with the right strategies.

3. Operational issues

Challenge

There are countless operational challenges in the hotel industry. Ranging from reservations management, attending to guests, performing all front office operations, maintaining cleanliness in hotel rooms and premises, and more. However, hotel departments often fail to perform all tasks in sync which leads to chaos and customer dissatisfaction.

Solution

Besides operations, front office problems and solutions are connected to an integrated hotel PMS system. The faster you adopt it, the better it is for your property. Your operations are automated and departmental functions are synced with a PMS because it simplifies communications to a large extent.

4. Rising cost of daily consumables

Challenge

Price inflation of daily use products, eatables, and other supplies has risen steeply in the last few years. While that has affected all industries, it takes a huge portion of the issues and challenges faced by the tourism and hospitality industry.

Solution

A visible solution to this would be to keep a constant check on the inventory, control stock, and reduce wastage as much as possible. Consider implementing useful cost-saving strategies at your property, which would help you manage the rising costs.

5. Housekeeping issues

Challenge

Cleanliness is a basic requirement of every guest. In fact, you’d also ask for a clean and tidy hotel room when you are traveling. A majority of hotel guests would prefer a clean room over complimentary amenities, any day. 

Also, if you think about it, an unclean and messy room is also a common guest complaint.

But there are times when it becomes a little difficult for hotels to stay true to this. After all, there are various housekeeping challenges involved and strategies are needed to be made to cope with them. 

Solution

Housekeeping challenges in hotels need to be managed well with effective strategies and thought processes. The housekeeping process needs to be aware of the clean and dirty rooms and constantly maintain common areas. Do highlight these measures on your website and social media handles to gain your guests’ trust.

For example; You can track both – arrival and departure list of guests through the hotel software and can update the housekeeper to clean the room of all the guests who will check-out from the hotel. Moreover, whenever any guest check-in and ask for a room, you can easily check whether a housekeeper has cleaned the room or not with the help of the system. 

This is the best way to manage tasks, and keep track of the arriving and departing guests, and you can prepare yourself well in advance. This way, you can easily avoid challenges in housekeeping operations.

6. Change in guest expectations

Challenge

Changes in guest expectations are one of the biggest hurdles in the hotel industry. You’ve witnessed that nowadays guests demand a lot more from a hotel. Be it free WiFi, entertainment system, unique stay experience, or swift check-in check-out services.

And lately, people have also started expecting contactless hotel services to ensure a safe stay and eliminate their dependency on hotel staff. Certainly, it’s quite difficult to abide by these demands because of resource or capital bandwidth, but it will be imperative to do it.

Solution

So, contactless hotel services can be provided with the right technology. Consider deploying a self-service guest portal that will facilitate quick check-in and check-out services, share the location of your property, and even let guests request pick-up and drop-off services. Keep yourself updated with the latest hotel industry trends. Doing that will help you meet the changing guest expectations in a better way.

Check out the video below, to get an idea of how to provide a contactless guest journey at your property.

7. Irregular cash inflows

Challenge

One of the major challenges in the hotel industry is the credit menace. Dealing with parties who pay after 30, 60, and 90 days or even later. While these types of dealings are bigger, they don’t help much during a cash crunch. On top of that, many payments are delayed or go into bad debt.

Solution

Consider changing vendors and suppliers following a long payment term. Or strike a deal with them to collect their due payments in installments rather than in one go. This will keep your boat sailing for a longer duration. On top of that, you can launch an online marketing campaign to attract bookings, since these strategies provide a quick ROI.

This way, you save on hiring extra personnel for payment collection and even get to pay your bills on time. In short, you have an ample cash reserve for working capital. And that’s the best thing you can do about dealing with such hotel industry challenges.

8. Data security challenges

Challenge

The question of security is not a new one. While our data security methods have advanced considerably, so have the possibilities of data leaks and virus attacks. Threats of digital data theft and confidential data leaks are a matter of concern for hoteliers globally.

Solution

The first step to take toward secure data is to ensure proper data storage. Stop dealing with excel sheets and registers. Incorporate a secure hotel technology that prevents your data leaks. Technology today is PCI-DSS compliant as well as HTTPS secure, leading to better data encryption. This way you build your hotel’s credibility to bring in more guests.  

9. Maintaining the online reputation

Challenge

Today, internet-savvy visitors look for the brand reputation first before booking a hotel room. But, maintaining an online reputation is another big challenge that hotels often face. However, this has not been a current issue in the hospitality industry. Reviews and reputation have been neglected across all industries since the beginning. Little do they know, that an unmanaged reputation leads to poor brand image.

Solution

According to a survey, 93% of travelers check hotel reviews before booking a room and 33% of guests do not prefer to book a hotel with no reviews. Moreover, it is always crucial to track what guests are saying about your brand and the services you provide. Review management systems help you monitor, manage and respond to your online reviews – regardless of the platform and language.

I also have something to assist you in responding to reviews.

10. Losing loyal customers

Challenge

Since various hotels are constantly pouring in attractive offers, guests tend not to be limited to a single brand. Rather, they’re open to options; especially if you fail to connect and engage with them personally, and deliver a memorable guest experience.

Solution

Running loyalty programs is the MOST practical way to increase your loyal customer base. These include offering amenities, discounts, and reward points to guests against their membership. So, even if they’ve stopped using the services, you can approach your guests and offer them deals or packages. At the same time, do not forget to consider implementing ways to increase repeat guests at your hotel.

11. Change in technology

Challenge

The advancements in technology are altering every aspect of our daily lives. Gone are the days when guests used to wait for hours or a day to receive answers to any query. Today, customers are expecting a fast response and services from hotels. Such constant changes are extremely arduous to adapt to, which poses a challenge.

Solution

Hotels have begun tailoring guest experiences with chatbots. Chatbots allow hotels to respond to visitors at once, answer every query instantly, and more. This further increases hotel bookings, and revenue.

12. Hotels are not data-driven

Challenge

You are well aware that some hotels do not rely on any surefire data for business decisions. And because of the decisions based on assumptions, many hotels are forced to close down in a short span.

For instance, business decisions to spend for promotions on OTAs, interiors, room rates, and room types aren’t decided on the basis of actual statistical reports.

Solution

In order to fight one of the prominent challenges in the hotel industry, you are required to use software that‘ll give you all the business insights. It can help you in making informed business decisions and save on extravagant spending. Using the complete data analysis tool, you can even apply proper revenue management strategies to earn higher revenue.

13. The growth of local hospitality hosts and rising competition

Challenge

These days, more and more property owners are renting out their rooms or property occasionally. Homestays and vacation rentals promise an authentic local experience besides being convenient. Owing to this, travelers prefer to choose those homestays over hotels and resorts. Other than that, new hotels are entering the market every day. This growing number of homestays and competition is one of the challenges in the hospitality industry of 2022.

Solution

First and foremost, solid competition analysis is needed. You need to know how your competitors are doing, monitor their strategies, and then devise better plans for your property. On top of that, you need to offer something significant to attract your guests. Constant innovations and personalized services are eventually the only way to beat the competition.

14. Restoring business post natural calamities and crisis

Challenge

So, I think this is a recently faced challenge (or rather, ISSUE) in the hospitality industry. The whole world shut down traveling during the COVID-19 outbreak, because of which the hotel industry also had to shut down its operations. Canceled reservations, indefinite lockdowns, and shutdown hotels; this was probably the worst hit times for the tourism and hospitality industry.

While it is a challenge to survive these times, it is an even bigger challenge to come out of these times as a winner. And the hardest to restore the business in these uncertain times.

Solution

To be honest, none of us would have imagined a situation like this, where we would be fighting for our survival. But it is entirely up to us how we see these challenges, learn from them and come out even more potent than we were.

Businesses took this opportunity to evolve and innovate. and prepare themselves for the future. While these are all-natural calamities and not in our control, we can surely work on optimizing our operations and ensuring that our business stays alive amid the chaos. In the current times, you can use and implement strategies mentioned in our COVID-19 survival kit for hotels.

The post How to Deal with Common Challenges in the Hotel Industry? appeared first on eZee Absolute.

Want your hotel to be one of them? With some creative thinking, you can offer unique activities that perfectly meets the traveller’s need.

So, let’s explore some enticing activities you can utilize to turn your guests’ stay from just good to extraordinary.

Creating Experiences that Will Resonate with Your Guests

Before we delve into specific activities, it’s important to understand your target audience – their preferences and interests. By identifying them, you can tailor experiences that align with the desires of your guests.

For example, in a family-oriented hotel, designing experiences might involve kid-friendly amenities and spacious accommodations. On the other hand, business-oriented hotels can offer high-tech amenities, meeting spaces, and seamless internet connectivity.

What I mean is that the key is to connect emotionally with guests. This involves understanding their needs and preferences, creating a seamless experience from check-in to check-out, and leaving a lasting impression.

10 Enticing Activities to Attract Guests at Your Hotel

Let’s explore some activities that will transform your hotel into an experience worth remembering:

Cooking Classes: A Taste of Local Flavors

Travellers today seek more than just a place to sleep and eat. They want to explore the local culture and be a part of the community. Adding cooking classes to your hotel’s offerings is a fantastic way to fulfil this desire. Guests get to savour the local flavours, learn the art of crafting regional dishes, and take home a piece of the destination. As a hotelier, you can team up with a local chef and offer hands-on cooking classes allowing your guests to savor the authentic taste of the region. 

From crafting sushi in Japan to perfecting pasta in Italy, these experiences leave a lasting impression, connecting guests with the destination. 

But, make sure to spread it out on your social media, display it on your website, and highlight it on travel platforms as well. Let your guests know they can enjoy a comfy stay while diving into the wonderful world of local culinary delights. 

Guided Local Tours

Beyond the comfort of your hotel, there’s an excitement of discovering new things. Guided local tours help your guests uncover the hidden stories of your destination, going beyond what they’ll usually find. 

Highlight the convenience your hotel offers by organizing tours, making it easy for guests to explore the local area. Incorporate these tours into your promotional materials and website, showcasing them as an added value for choosing your hotel. This enhances guest satisfaction and attracts those seeking a richer, more immersive travel experience. 

Fitness Classes & Wellness Workshops 

Imagine having yoga, meditation, and Zumba classes right on your hotel’s lawn. I know, sounds unusual but then it can transform your hotel into more than just a place to stay; it becomes a rejuvenating getaway for guests. 

Health-focused options aren’t just about attracting guests; they’re about meeting a real need for all-around experiences. You know, modern travellers nowadays are so health-conscious that they look for healthy living options even during their vacations. 

At the same time, it’s very important to showcase these health-centric offerings and entice travellers who are looking for a relaxing stay. Advertise workshops that focus on staying healthy during travel and present your hotel’s commitment to holistic well-being. 

Meetings & Events

In the era of workation and bleisure, the significance of hotels goes beyond just leisure stays. Providing spaces for meetings and events has become a game-changer. 

As a hotelier, you can also use your hotel as a dynamic hub for business conferences, art exhibitions, and more. By offering versatile meeting spaces with the latest technology, your hotel can become the go-to destination for professionals seeking a blend of work and leisure. 

Additionally, meetings & events can be the key to unlocking a new dimension of guest engagement and revenue generation for hoteliers.

CBRE Hotels 2023 Hotel Industry Outlook states ‘Hotels with meeting spaces generate 20% more revenue per room than hotels without it. 

For instance, set up a stylish conference room with state-of-the-art facilities or host art exhibitions in your lobby, turning your hotel into a cultural hotspot. This not only attracts business travellers but also positions your hotel as a multifaceted space for creativity and collaboration. 

Outdoor Adventure Packages

Think about those guests who seek thrilling adventures along with their stay. As a hotelier, you’ve got a fantastic trick up your sleeve—outdoor adventure packages. It’s like turning their stay into a real-life adventure story! 

Collaborating with local adventure guides, you can offer thrilling activities like mountain hikes, kayaking through scenic rivers, or even hot air balloon rides over picturesque landscapes. 

To attract more guests, you can also highlight your adventure packages and showcase the excitement that awaits guests right outside your hotel doors.

Eco-Friendly Initiatives

Embrace eco-friendly initiatives not just as a trend but as a core value of your hotel. It shows your care for the planet, and guests love that these days. You can source locally, implement energy-saving practices, and reduce waste, and most importantly, it will be much more cost-effective. 

For example, let’s take a look at the 1 Hotel South Beach in Miami, Florida. They didn’t just mark on an ‘eco-friendly’ label; they built their whole hotel with the planet in mind. Including solar panels, a cool living green wall, and even a system to catch rainwater. They went all out, using recycled stuff to build and decorate. 

Themed Dinners or Movie Nights

Themed dinners and movie nights can elevate a hotel’s appeal by offering unique, immersive experiences. For instance, a “Mystery Dinner” where guests solve a fictional crime while dining creates engagement.

Alternatively, a “Classic Movie Night” featuring timeless films complements the nostalgia of a cosy hotel setting. By catering to diverse interests, hotels can differentiate themselves, fostering loyalty and positive reviews. These low-cost, high-impact initiatives transform a night’s stay into an unforgettable adventure, enticing guests to return and share their delightful experiences. 

This presents an opportunity to differentiate your hotel, attract guests seeking unique experiences, and create a buzz about your offerings. 

Celebrate Special Occasions

Imagine a couple checking into your hotel to celebrate their anniversary. You surprise them with a bouquet and add a free bottle of wine with a sweet handwritten note. 

These considerate gestures not only ensure the couple’s happiness but also plant the seeds for their return with positive recommendations.

Similarly, customizing special occasion packages catering to birthdays or anniversaries, complete with indulgent offerings like cake and champagne, and collaborating with local florists for additional touches, helps your hotel transform into a perfect destination of celebration for guests. 

Exclusive Discounts and Packages

Who can resist a fantastic deal? Hotels that go the extra mile with exclusive discounts and value-packed packages tend to attract more bookings. Consider a hotel that offers a “Weekend Escape” package, featuring discounted room rates, a complimentary breakfast, and a local activity voucher. It’s not just about appealing to the budget-conscious traveller; it’s about creating a profound sense of added value for each guest.

Similarly, you can tailor packages to cater to various needs, be it romantic getaways, family vacations, or business trips—opening the doors to a diverse range of guests for your hotel. 

Exclusive deals make potential guests feel like they are reserving a room and also guarantee a one-of-a-kind experience at an unbeatable price. Plus, by offering these irresistible deals, you become their preferred choice for future stays as well, creating a lasting connection with your guests.

 Community Engagement Initiatives

Building a strong connection with the local community is like creating a big family where everyone supports each other. Community engagement initiatives can be a unique activity for hotels aiming to attract more guests. 

For a boutique hotel, it might mean hosting local art exhibitions or collaborating with nearby businesses. A resort could organize beach clean-ups or partner with local charity events. These initiatives create a unique selling point for your hotel and showcase your hotel as an integral part of the community. Guests today crave meaningful experiences, and by actively participating in the community, your hotel becomes a destination with a purpose. 

The post 10 Enticing Activities That Hotels Can Use to Attract Guests in 2024 appeared first on eZee Absolute.

Now, if you have read my previous article on hotel marketing trends, you must have come across “flywheel marketing”.

But I discovered that not many are aware of what exactly flywheel marketing is.

And if you’re one of them, then fret no more.

In this blog, I’ll be covering all the aspects of hotel flywheel marketing and how you could leverage it for maximum benefits.

What is Flywheel Marketing?

Marketing professionals would probably know the nitty-gritty of a sales funnel. Generating leads and then converting them into customers hold importance. And most of the time, no one bats an eye on what happens in between.

This is exactly where flywheel marketing comes into the picture.

It is a marketing model that self-sustains its momentum and generates qualified leads. It keeps the customer at the heart of it and focuses on delivering as much value as possible. And this in return, attracts strangers, turns them into prospects, acquire them as customers, and makes them your promoters. 

In simple terms, your marketing keeps spinning just like a flywheel. If you apply more force and remove friction, it will spin faster.

What are the Stages of the Hotel Flywheel Marketing Cycle?

Generally, the sales and marketing process focuses on maximum revenue generation through product sales. However, there’s a psychological grey area that no one pays attention to, i.e. ‘Customer Experience’. 

In fact, guest satisfaction is the base of the hospitality industry. But rather than providing it after they book your property, why not focus on it during various stages of the sales cycle?

That’s where flywheel marketing comes into the picture. First of all, we would create a hotel flywheel marketing model, as mentioned in the diagram below. 

Now, you need to check that the stages of sales are aligned with marketing tasks to ensure that you have enough force to get the flywheel rotating. The basic fundamental of this process is to gain enough momentum that it spins at a great speed. 

What I mean to say is that putting together the efforts of sales and marketing simultaneously will act as a catalyst in generating maximum sales and keeping the customer engaged throughout the cycle. 

Let’s study the steps which can help you to achieve this. 

1. Attracting Right Audience

We all are aware that every product needs to be marketed among the right audience, at an appropriate time, with an intriguing strategy to capture their interest.

Now, while going with flywheel marketing for hotels, the initial step is promoting your property to the right guests. And to do this, you need to focus on identifying your guest segments. 

It’s about understanding what type of guests your property caters to the most. Accordingly, you can create your marketing campaigns that would focus on their requirements. 

If you need more clarity on how to do it, here’s a blog that will help you out.

Learn Everything About Guest Segmentation in Less Than 10 Minutes 

After identifying your target audience, you need to deploy ‘n’ no of strategies to reach out to the guests. But don’t do it haphazardly or just go with a way just because it’s a trend in the market.

Instead, do your research first and then invest. This way, you will be aware of various marketing practices used by hoteliers and then choose the most effective ones for your property. 

To save your time in Googling about strategies, here’s a link that would redirect you to the library of our trending blogs on marketing in the hospitality industry. Do give them a read later on. 

Check Out These Blogs On Hotel Marketing Strategies and Stay Ahead Of Your Competitors

2. Pitching the Interested Leads

Once you start promoting your product to the right audience, your flywheel will start moving ahead slowly. Now it’s time to get your sales team into action. How to do that?

First of all, prepare a mind-blowing pitch that can keep leads interested throughout the call. However, ensure that it should give a personal touch to the guests. 

Post that, start pitching the inbound leads from marketing campaigns, understand their requirements, and note each and every detail mentioned by the guests. 

This step SHOULD be followed by sending across an email or WhatsApp message pertaining to brief details of the call and your hotel’s fact sheet or brochure (even if they are window shopping)

I know this would sound like a basic sales step, but trust me, I’ve seen many hotels not following it. Results? Losing the potential guests. 

Now, this part is quite crucial as you collect each and every information about your guests that would assist you in personalisation and is a base of hotel flywheel marketing cycle. 

3. Keeping Guests Engaged

To give your hotel’s flywheel marketing cycle more momentum, you need to keep your guests engaged. But, you need to do it gradually, as imparting them with too much information in a single go will make them lose interest in your property.

I’d suggest following a schedule. See, travellers tend to make travel plans mostly in the mid-week or at the weekend.

So, schedule marketing campaigns for such days. Showcase them exclusive deals, about your hotel’s loyalty program, last-minute bookings offers a mini-guide of your locality and such other things. 

For instance, if one of your leads is looking for a family trip on an upcoming weekend, you can promote your packages, activities, or any family booking combo. 

This personalised way of marketing is well-appreciated by the guests, moreover aids in improving their brand loyalty towards your hotel. 

4. Close Follow-Ups

As the marketing team is keeping the guests engaged, the sales team needs to be on their toes for rigorous follow-ups. Let me give you a pro-tip here, which is sure to bring in the result and reduce the drop count. 

The Three Call Rule: Tap the guests thrice in every three days. For instance, if you have called guests on Monday morning and they haven’t attended it, try once in the afternoon, and then finally in evening. Don’t forget to drop an email or a message at EOD. Repeat this process twice in a gap of 3 days.

If you haven’t received any update from guests after this step, mark the lead as uninterested, but do not discard it. Instead, send them your promotional emails. 

These lost leads act as friction in slowing down your hotel’s flywheel marketing cycle. Meanwhile, the ones that book your property give it good momentum.

5. Post-sales Services

Coming to the last step that will give the final push to your hotel’s flywheel marketing cycle, you need to focus on post-sales services. No, I’m not talking about the services. 

The post-sales activities are used to assist the guests in every possible way till they reach the property. This includes,

1. Assisting guests with their billing and booking confirmations
2. Working on guest requisitions
3. Offering them upgrade to higher room categories
4. Suggesting them to opt for local activities and sharing packages for the same
5. Cross-checking for any possible referrals

6. Retaining Them At Your Property

Now that your hotel’s flywheel marketing cycle has set into motion, it’s time to focus on keeping it steady and increase the speed. How will that happen?

The answer is retention. But that depends on two factors ‒ Services experienced by guests and the after check out approach.

The former one depends on the quality of services provided to the guests. It should match the expectations you set through your sales pitch. In simple words, ‘don’t over-promise and under-deliver’.

But that part needs to be handled by operations. As far as the marketing part is concerned, you need to invest in certain steps to ensure maximum guest retention. These steps are:

1. Sending a thank you note to guests post checkout
2. Greeting mailers and messages on special occasions, such as birthdays, anniversaries, and festivals
3. Personalised deals and loyalty program offers

How is Flywheel Marketing Better Than Sales Funnel?

I hope you are well aware of the generic sales funnel. If not, let me explain it to you. Basically, there are 5 stages in a sales cycle:

1. Lead generation and verification (Connecting with guests)
2. Product pitching (Offering different types of packages)
3. Regular follow up (Calls and visits at a fast pace)
4. Lead closure (Either guest will book or they won’t)
5. Post sales process

That’s where the sales funnel ends. Meanwhile, the marketing team focuses on bringing in more leads through various sources like email, blogs, social media, WhatsApp and so on. 

By implementing hotel flywheel marketing at your property, you streamline the sales and marketing process to work in cohesion. This gives you an opportunity to keep your guests engaged from start to end. 

Moreover, it increases the probability of continuous business generation for your guests through retention and referrals. In fact, it helps you identify the step where you lost the client, take necessary action, and pitch them again in a different way. 

On the honest note, if you ask me who would win in the war of flywheel vs funnel, I would say go with the former one. 

How can Hotels Leverage Flywheel Marketing?

Hotel flywheel marketing emphasises personalisation. As a matter of fact, it can be used to smoothen out every strategy you deploy to attract guests. 

Let’s take digital marketing for example. We all know that there are various components in it promoting on social media, email marketing, improving website content to facilitate direct bookings and so on. 

What I mean to say is that out of a gazillion tactics, you need to find suitable ones for your property. And for that, you need to go with a trial-and-error approach with a touch of personalisation in each campaign. 

That’s where you can use the hotel flywheel marketing strategy. In fact, you can use it in every marketing campaign to determine the factors creating friction in your tasks and eliminate them.

However, to make the most out of it, you need to focus on collecting and storing guests data. Without that, you won’t be able to go with the personalisation of marketing campaigns. 

You can take a cue from Marriott Hotels for this. They have reshaped their marketing strategy and made it guest-centric. Check out this article to know more. 

Marriott Brings Customer Hospitality To Inhospitable Digital Media

The post Hotel Flywheel Marketing: A Guest-Centric Approach to Improve Sales appeared first on eZee Absolute.

It is when a hotel offers additional services or packages to enhance a guest’s stay. For example; providing exclusive conference room packages, spa services, or even collaborating with local travel agencies for city tours. These supplementary offerings not only open the door to additional income for the hotel but also give guests that extra touch of luxury. 

To put it in simple words, ancillary revenue or additional revenue is like a bonus income that hotels can earn from things besides just renting rooms. Curious about how you can tap into this for your hotel?

We’ve put together a simple plan to help every type of hotelier understand and make the most of ancillary revenue. Whether your hotel is big or small, fancy or cozy, this guide is your secret recipe. 

So, let’s discover how to make your hotel even more successful and profitable!

Understanding Ancillary Revenue for Hotels

Ancillary revenue refers to the income generated by a hotel from sources other than the core room revenue. 

Let’s say, you’re running a hotel. People pay to stay in your rooms, right? But what if you could make even more money by offering them extra things they might want during their stay? That’s exactly what ancillary revenue is all about. (https://andeglobal.org/)  

It’s the money you can make from services and goodies that make your guests’ experience better. Such revenue can come from various sources, including:

• Food and Beverage: Restaurants, bars, in-room dining, and catering services can significantly contribute to ancillary revenue. Offering diverse dining options, themed events, and unique culinary experiences helps attract guests and drive F&B sales.

• Spa and Wellness Services: Spas, fitness centres, and wellness programs can be lucrative ancillary revenue sources. You can promote relaxation and rejuvenation with spa packages, fitness classes, and wellness treatments.

• Parking and Transportation: If your hotel offers parking facilities or shuttle services, consider them as potential revenue sources. Offer valet parking, special packages for long-term guests, or transportation partnerships with local attractions.

• Tours and Activities: Partner with local tour operators to offer guests exciting tours and activities. Whether it’s sightseeing tours, adventure activities, or cultural experiences, these can be a significant source of ancillary revenue.

• Concierge Services: You can charge by offering premium concierge services, such as arranging restaurant reservations, event tickets, or private tours.

• Meetings and Events: Host conferences, weddings, and other events at your hotel, leveraging your meeting spaces and event planning services. 

Now, you might think why is ancillary revenue so important for hotels? Imagine if a hotel only made money from renting rooms. What happens when fewer people stay there or if they pay less for their rooms during slow seasons? That’s where ancillary revenue steps in as a superhero for hotels.

What Are the Benefits of a Successful Ancillary Revenue Strategy?

Now that you understand what ancillary revenue is and why it’s crucial, let’s explore the incredible advantages it offers to all types of hoteliers. 

Whether you’re a seasoned hotelier or just starting out in the hospitality industry, these benefits can make a substantial difference in your hotel’s overall success and profitability. 

• Increased Revenue

One of the most obvious benefits is the additional revenue generated. When you offer extra services like dining, spa treatments, or tours, you can earn additional income on top of what you make from room bookings. This boost in revenue can help your hotel during the off-season or slower times, just like how movie theatres rely on popcorn and snacks to keep profits flowing even when there aren’t blockbuster movies showing.

• Enhanced Guest Experience

Guests love it when you go the extra mile to make their stay enjoyable. You can improve their overall experience by offering various services and amenities. Satisfied guests are more likely to return in the future and recommend your hotel to friends and family. 

• Diversification Of Revenue Stream

Relying solely on room revenue can be risky, especially when the travel industry faces challenges like economic downturns or seasonal fluctuations. Ancillary revenue diversifies your income sources, making your hotel more resilient to these ups and downs. 

Just like how an ice cream shop can struggle in the winter without hot chocolate and cookies on the menu, hotels relying solely on room revenue can face challenges during economic downturns and seasonal lows. Diversifying income with ancillary services helps both businesses stay resilient.

• Community Engagement

Building relationships with local businesses and tour operators for ancillary services can strengthen your ties with the local community. This cooperation can lead to mutual benefits and goodwill, which is great for your hotel’s reputation. 

• Competitive Advantage 

In the crowded hotel industry, standing out is essential. A well-planned ancillary revenue strategy can set your hotel apart from the competition. Unique services and experiences can attract travellers who are looking for something special, even if it means paying a bit more. 

7 Ideas to Generate Extra Revenue at Your Hotel 

Generating ancillary revenue at your hotel requires a thoughtful and strategic approach. It’s not just about offering extra services; it’s about optimizing them to meet the needs and desires of your guests while increasing your revenue. 

So, here are some tried-and-true tactics to help you achieve just that:

• Market Your Ancillary Services

Effective marketing is essential to ensure guests are aware of the ancillary services you offer. Use your website, social media, and email marketing to showcase your F&B offerings, spa services, tours, and other amenities. Highlight any unique features or promotions to entice potential guests. 

• Upselling and Cross-Selling 

Train your staff to upsell and cross-sell ancillary services during check-in or throughout the guest’s stay. For instance, a friendly front desk agent can suggest a spa treatment upon arrival, or a restaurant server can recommend wine pairings during dinner. Staff should be knowledgeable about the services, their benefits, and any ongoing promotions. 

• Create Packages

Create value-added packages that include room accommodations and one or more ancillary services. For example, offer a “Spa Retreat” package that includes a spa treatment, or a “Romantic Getaway” package that includes a candlelit dinner. Bundling services can increase the perceived value and encourage guests to book. 

• Building Partnerships with Local Businesses

Local tours, attractions, and events in your area are always looking to sell tickets, right? Well, why not offer those tickets right here at your hotel? Forge partnerships with local restaurants, theatres, and tour operators to offer exclusive discounts or packages to your guests. 

Showcase and sell local artisanal products in your hotel’s gift shop. Collaborate with local craftsmen, artists, or food producers to offer unique, locally-made items. This enhances the guest experience and also promotes cross-promotion between your hotel as well as local businesses, benefiting both parties. 

• Digital Concierge Services:

Invest in a user-friendly mobile app or online platform that serves as a digital concierge for your guests. This platform can offer services like in-room dining orders, spa reservations, local recommendations, and even virtual tour bookings. The convenience of accessing these services digitally enhances the guest experience and encourages them to explore and spend on additional services.

• Rental Services

If your hotel is situated near an airport or popular attractions, you can provide transportation services. Offer airport shuttle packages or partner with a local car rental service to provide guests with convenient transportation options. 

Or you could offer tech rental services for guests who may need gadgets or devices during their stay. This could include renting out laptops, tablets, or even cameras. Business travellers or tourists on workation may find this service valuable, and you get an extra source of revenue. 

• Host Events and Special Occasions

If you have ample event spaces, consider hosting conferences, weddings, and other special events at your hotel. This helps generate revenue from event bookings and showcases your hotel’s capabilities to a broader audience. Event packages that include catering, AV equipment, and event planning services can be particularly profitable.

Market these offerings effectively through your website, social media, and campaigns to ensure that guests are aware of the additional services available. Each of these ideas generates revenue, enhances the overall guest experience, and creates a positive impact on your hotel and a memorable stay for the guests.

The post Strategies for Ancillary Revenue Success in Hotels appeared first on eZee Absolute.

In a world where choices seem infinite, how does your hotel stand out? How do you make sure guests choose your establishment over the sea of alternatives? Well, the answer lies in the power of a Unique Selling Proposition (USP).

A well-defined USP can set your hotel apart, attract the right guests, and drive more revenue. Wondering how? Look no further.

In this comprehensive guide, we’ll explore what a USP is, why it’s essential for hotels, and how to create an effective one that resonates with your target audience.

But, first things first, let’s understand what a USP really is in the context of a hotel business:

A Unique Selling Proposition (USP) is a distinct and memorable feature, service, or aspect of your hotel that sets it apart from competitors, resonates with your target audience, and delivers tangible value.

A strong USP communicates the unique benefits and value that your hotel provides, making it more appealing to potential guests.

Why is a USP Important for Hotels?

A USP is essential for several reasons. First, imagine if all the hotels looked and felt the same – it would be really tough for potential guests to remember one from the other. A well-crafted USP helps your hotel stand out and be remembered among the sea of options, just like when you notice a unique and special item in a store that leaves an imprint in your mind.

Second, a USP enables you to attract the right guests. By tailoring your unique selling proposition to match the interests and needs of specific groups of people, you can make sure your hotel appeals directly to folks who would really like what you have. This means more people who are excited about staying at your hotel and are likely to have a great time.

Additionally, having a clear USP makes your hotel’s brand stronger. It helps guests understand what your hotel is all about and what makes it different from others. This connection between your guests and the hotel’s offerings can lead to more repeat customers.

Lastly, perhaps most importantly, a compelling USP can have a direct impact on your hotel’s bottom line. It can also convince people to pay more to stay at your hotel instead of somewhere else especially because of your USP.

For example, a hotel near a theme park offers free tickets to the guests for every night they stay. Because of this special perk, guests with families or kids might be willing to pay a bit more to stay at that hotel compared to others in the area that don't offer this advantage.

How to Create an Effective USP for Your Hotel?

Creating a powerful USP for your hotel is more than just a one-size-fits-all task. It requires a tailored approach that considers your property’s unique strengths and the desires of your target audience.

Here’s a step-by-step guide to crafting an effective USP:

• Understand Your Target Audience

Before creating a USP, you need to know who your ideal guests are. Conduct thorough market research to understand their preferences, needs, and pain points. What are they looking for in a hotel? What experiences are they seeking? Such information will be helpful in tailoring your USP to resonate with your target audience.

• Analyze Your Competitors

You can’t craft a unique proposition without knowing what your competitors are offering. Identify your competitor’s strengths and weaknesses to identify gaps in the market that your hotel can fill. Look for areas where you can excel or provide something different.

• Highlight Your Hotel’s Strengths

Every hotel has unique strengths, whether it’s your location, architecture, amenities, or history. Consider what makes your hotel special, and how can you leverage that to create an unforgettable experience for guests. Your USP should build upon these strengths.

• Focus on Benefits, Not Features

A common mistake is to list features as your USP. Instead, focus on the benefits that these features provide to your guests. For example, if your hotel has a rooftop bar with panoramic views, the benefit could be “A breathtaking experience with cityscape views.”

• Keep it Clear and Concise

Your USP should be easy to understand and remember. Aim for a concise statement that captures the essence of what sets your hotel apart. Think of it as your hotel’s elevating pitch.

Let’s say your hotel is located in a picturesque mountain town, and your USP is all about the stunning stargazing opportunities. In that case, your USP could be: “Where Every Night is a Starry Adventure.” This snappy statement not only captures the essence of your unique feature but is also easy to remember.

• Test & Refine

Once you’ve crafted your USP, test it with a focus group or gather feedback from your existing guests. Use this feedback to refine and fine-tune your USP until it resonates perfectly with your audience.

Implementing Your USP Effectively

Creating a USP is just the first step. But, to make it effective, you need to integrate it into all aspects of your hotel’s marketing and operations. So, now let’s talk about putting your USP into action:

• Website and Online Presence

Your website is like your hotel’s online home. So, your USP should be prominently displayed on the website and social media profiles. Use captivating visuals and compelling copy to reinforce your unique selling proposition. For instance; if your USP is all about being a family-friendly hotel near a famous zoo. When people visit your website, they should see pictures of happy families at the zoo right away. This makes them think, “This is the perfect place for our family trip!”

• Staff Training

Your hotel staff should mention your USP in their interactions with guests. Training programs for your staff should emphasize the values and experiences you promise.

•  Marketing Materials

Think about brochures, emails, and social media posts. They all should talk about your USP. If your USP is a romantic escape with beautiful sunsets, your marketing materials should have pictures of couples enjoying those stunning sunsets at your hotel.

• Guest Experience

Now, this is where your USP comes to life. Try your best to consistently deliver the promises of your USP. Whether it’s exceptional service, breathtaking views, or a unique atmosphere, the guest experience should match the expectations set by your USP.

• Guest Reviews and Stories

Encourage your happy guests to share their experiences. Ask them to write reviews or share stories on social media about how your hotel made their stay special. This helps spread the word and shows potential guests what they can expect.

Measuring the Impact of Your USP

Now, the question arises of how to check if your USP is working well. To check the effectiveness of your USP, you’ll want to track key performance indicators (KPIs) such as:

• Occupancy Rates: See if more rooms are getting booked. Are guests interested in your Unique Hotel Amenities or Hotel Signature Services? If yes, this is a good sign that your USP is working.

• Customer Satisfaction: Keep an eye on what guests say. If they’re leaving good reviews and talking about your hotel’s unique offerings, it means your USP is making them happy.

• Market Share: Compare how well your hotel is doing compared to others in your area. If your USP is a hit, you’ll see your hotel outshining the competition.

• Online Engagement: Analyze website traffic, social media engagement, and click-through rates on marketing campaigns related to your USPs.

Adapting Your USP over time

The hotel industry is dynamic. Trends in the hotel industry change, and so do guest preferences. Your USP may need adjustments to stay relevant. Periodically revisit your USP and stay up-to-date with market trends and customer feedback.

If you notice that more and more travellers are looking for eco-friendly options, consider opting for sustainability. Or if you see a growing interest in wellness and health, adjust your USP to highlight your hotel’s fitness facilities and healthy dining options.

By staying flexible and adapting your USP, you can continue to capture the attention of new guests and retain the loyalty of returning ones.

The post Hotelier’s Comprehensive Guide to Unique Selling Propositions appeared first on eZee Absolute.