But again, things aren’t bleak; the hotel industry is coping extremely well to stay grounded.

So, what plans for the year 2022?

Incorporate all the strategies and boost your sales? Or keep things calm and move steadily?

Whatever may be the case, we at eZee would like to lend a helping hand and be a part of your hospitality journey. Be it by offering the best-in-class solution or with our informative blogs.

In the year we have curated some amazing pieces of content around some prominent topics from the industry. If you have missed out by any chance, worry not. Here’s a list of the top 10 blogs from 2021.

Do give them a read.

1. Hotel SWOT Analysis: Effective Way of Evaluating Your Business

Strengths, Weakness, Opportunities and Threats. Yes, it goes in that order.

SWOT analysis has gained tremendous momentum in the hotel industry. And why not?

After all, running a successful hotel is no easy feat by any means. It requires a whole lot of information on various parameters.  And SWOT analysis helps with just that.

However, not all hotels know how to carry this out the right way. But worry no more! We at eZee are always there for hospitality businesses.

So, to help you with all the nuts and bolts of SWOT analysis, we have a detailed blog in our repository.

Try all the mentioned points and see how it is going to up your hotel’s performance in 2022.

2. How to Curate a Perfect Hotel Welcome Letter?

The first impression might not be the last impression, but it CERTAINLY counts in the hotel industry.

But how to make that right first impression? How to make your guests go ‘aww’?

Well, a welcome note can do that job for you. A compelling and personal hotel welcome letter makes a great impact on your guests as it sets a tone for their entire stay at the very moment they check-in.

But again, writing such a captivating letter could be a tricky task.

We got your back!

Like I said in the beginning, we at eZee have covered almost every topic for the hoteliers. And we have this one too.

The blog explains the A-Z of writing a perfect welcome note for your guests. And we are sure when you write one after reading this blog, your guests are going to smile and keep your business thriving. 

3. These 11 Hotel Reports SHOULD Be On Your Watch list

Reports hold a supreme position in the hotel business. The reason behind this is that hoteliers need to know where they are lacking or where the loopholes are. And that’s exactly what reports help with!

It allows hotel owners to keep a constant track of how the hotel is performing and guide them in making the most informed decisions.

But there are gazillion reports available, which can easily overwhelm anyone. So, how do you know which reports are important?

This blog helps you with just that. We have curated a list of all the imperative hotel reports that can’t be overlooked. Do check it out.

4. A Step-by-Step Guide to Start a Backpackers Hostel

Lately, backpacking has gained a lot of popularity and is presenting a huge opportunity for hostels or accommodation enthusiasts.

However, it’s not an easy feat to start and run a backpackers’ hostel, especially when you’re new to the domain.

But it’s not impossible. If you do your part of the research, create a plan, and work strategically, you can definitely pull this off.

Here’s an article that explains the sorcery of running a backpackers’ hostel. The points mentioned are, hands down, legitimate. So, make sure you go through each of them.

P.S. – If you already own a hostel and want to cater to backpackers, you can take a cue as well.

5. Guide to Start and Run a Capsule Hotel Successfully

If you haven’t heard about capsule hotels, it is a hotel that features many small bed-sized rooms known as capsules, or in some cases just one bed in a tube. 

It was first started in Japan, but lately, it has gained popularity worldwide.

Further, people nowadays are travelling keeping their expenses low and this is where capsule hotels come into the picture. As these hotels are comparatively cheaper.

If you are thinking about opening a capsule hotel, this one’s for you.

6. OTA vs Hotel Direct Booking: Who is Winning the Battle?

OTA vs direct booking is a never-ending battle. While many say OTAs hold the upper hand, some bet on direct bookings.

But to be honest, there’s no specific answer to which is better. OTAs and direct reservations have their own set of pros and cons.

Then what should a hotelier do? Well, the best you can do is compare and see what is more profitable for your hotel.

We have tried to put both of these channels in the arena and put down our insights to help you make informed decisions.

Read this blog to learn how everything about the OTA vs direct booking conflict and how to strike the right balance.

7. Learn How to Optimise Google My Business for Hotels

When it comes to walking the talk, Google leads the race.

One of the top products of the search giant is definitely Google My Business (GMB). From the very get-go, GMB has helped businesses from various industries. And hotels are no exception.

While many hotels are acing their Google My Business game, many are still struggling to get traction, and some don’t even have a GMB profile.

Whatever may be the case, this article is going to be a gold mine for you. When we published it last year, we received a lot of responses.

It was clearly visible that Google My Business was a significant part of hotel businesses worldwide.

If you have missed this, here it is again. Give it a read to better promote your property and increase your presence in local search.

8. The Ultimate Guide to Hotel WhatsApp Marketing

WhatsApp, undoubtedly, is the king of text messaging. However, the platform has evolved through the years. It is not just about the ‘hey’ and ‘what’s up’ anymore.

According to a report, there are 2000 million monthly active users on WhatsApp. And this makes it a powerful marketing tool.

Now, you must be wondering, how WhatsApp and marketing go hand-in-hand? Well, this is exactly what we have explained in our blog.

Read the article to learn how this simple messaging app is taking the marketing domain by storm.

9. How Data Analytics in The Hospitality Industry Can Be Helpful?

In this digital economy, data is more valuable than ever. There’s no doubt that ‘Data is the new oil.’

Businesses that are aware of the ways to extract and use data the right way are likely to see huge rewards.

But should hotels bother about it? Is it something they need to break a leg for?

The answer is an absolute YES.

The hospitality industry is supremely data-rich and competitive. For hotels to stay on the curve, it has become important to understand travelers, their preferences, their food and travel habits, etc.

Basically, hotels need to gain meaningful insights that can redefine the way hotels conduct business. 

And this is only possible when the data is being managed and analysed the right way.

Our blog on ‘Data Analytics for Hotels’ is a great resource for accommodation providers who are trying to make it big in the industry.

10. Super Awesome Sustainable Hotel Practices for Being Eco-friendly

Green initiatives are becoming a necessity today. Businesses from various industries are stepping in to inculcate sustainable practices. And the hotel industry is no exception.

Hotels from all around the world are turning to a plethora of green initiatives. However, there’s still a void; not every hotel is aware of how to pull this off. While some hotels get overwhelmed by all the options, some fail to create a strategy.

If your hotel has been planning to go green, lately, then we are here to help.

We have a blog in place that explains some of the fantastic practices that will make your hotel eco-friendly.

The post Our Top 10 Hospitality Blogs From the Year 2021 appeared first on eZee Absolute.

With the beginning of 2020, you must have geared up with all the plans and strategies to make it the best year for your business. 

Well, we thought to contribute your planning by sharing our top 10 blogs that hotels loved in 2019.

With topics like how to maximize your RevPAR and how to deal with industry challenges, this list has everything you need to know to grow your business in 2020. 

11 Hotel Digital Marketing Strategies to get more bookings in 2020

Well, you’d definitely agree with me, if I say we are living in a digital age. As you know, our routine life is fully digitized, and so are our businesses.

Digital marketing that used to be a subset of hotel marketing had caught fire last decade. Observing that, we gave 9 hotel digital marketing strategies that help hotels to drive more bookings and revenue. 

These digital marketing strategies include how to enhance your social media presence, improve your ranking on search engines and many other interesting tactics.

Try these strategies and stay one step ahead of your competitors. Begin 2020 with more bookings and revenue for your hotel.

Yield Management in Hotel Industry: Key factor for revenue generation

You must have heard of the term – yield management. It is an inseparable part of hotel revenue management.

Yield is nothing but profit or revenue. Right from the exact meaning of yield management, how it differs from revenue management, to its benefits strategies with examples, this blog has covered every nook and corner of yield management in the hotel. 

Putting in simple words, yield management is all about demand and supply. It really helps you to make the best of your high as well as low season.

In this blog, you will find detailed examples that show how you can implement yield management in real-time.

In a nutshell, this blog tells you how to get more revenue by focusing on profitable bookings.

17 Best Hotel Promotion Ideas You Can Use

Marketing plays a crucial part in your business growth. Just as revenue management, hotel promotion or marketing is really a vast topic.

With thorough research, we had broken down this vast topic into 17 effective strategies in this blog.  

It includes every aspect of hotel promotion viz. offline marketing, online marketing, digital marketing as well as social media marketing.

Other than that, it has both traditional and latest hotel promotion ideas. Basically, this blog is a comprehensive manual that any hotel can refer to get started with the hotel marketing. 

These 17 strategies are explained with definitive examples to assist you with an easy implementation. Go through all of them, identify which strategies will work best for you, and have a go at them in 2020.

Follow 7 effective techniques to increase hotel RevPAR

RevPAR stands for Revenue Per Available Room. It is a measurement of both the average daily rate (ADR) and the ability to fill the rooms (occupancy percentage).

Along with yield management, RevPAR is one of the key factors of hotel revenue management. In fact, it is also a significant parameter to measure a hotel’s profit. This blog explains to you all about RevPAR right from the scratch to the core.

If you are new to the technicalities of hotel revenue management, then this blog is definitely a must-read for you. It is an all-inclusive article that tells you how RevPAR is calculated, why it is important, and some best techniques to increase your hotel’s RevPAR.  

How to Deal with 13 Common Challenges in the Hotel Industry?

As a matter of fact, the entire hospitality industry is loaded with challenges. Most of the time, the challenges coming your way are unpredictable and non-steady.

Therefore, overcoming these challenges along with a better business is really difficult. That is why we have listed some common and most prevailing challenges along with their solution in this blog. 

As a famous saying goes,

A business grows when it faces challenges.

Having said that, read the blog and know the most common challenges of the hotel industry. When you know most of the challenges, you can easily tackle them and win against your competitors. 

11 Latest Hotel Industry Trends to Focus On for your Hotel’s Growth

Now, you see knowing the challenges and telling them is not enough. You gotta walk hand-in-hand in hand with the latest technology and trends of the hotel industry.

But, when you are already in the middle of a hundred operations to look after, it might not be possible for you to keep a tab on these ever-changing trends.  

Well, this blog solves your problem. It has 11 latest hotel industry trends that you need to focus on for your business growth.

With the technology advancing at the speed of light, this blog keeps you posted with these trends. Once you get a hold of the latest trends, you can modernize your hotel management and deliver an excellent hotel guest experience.  

SEO for Hotels: A Step-by-Step Guide [2019]

Today, if your business is not Google, you’re out of the business. So you MUST appear in the search results. And search engine optimization (SEO) is the best way to do that. 

We had acknowledged the need for SEO for the hotels and hence have created a full-fledged blog about hotel SEO. It’s a blog cum step-by-step guide to get started with SEO of your hotel website.

Hiring no SEO professional or getting it done from any third-party, you can perform SEO for your hotel website on your own. 

Read this blog and make your website SEO friendly this year. When you get started with the strategies, consider one important fact that, all these practices will take time to get reflected.

11 Hotel Instagram Ideas that are the Keys to the Golden Chest

These days, social media has become a part of everyone’s routine. (Including your target audience’s). As the facts stand, Instagram is the second most popular social media platform after Facebook.

Above all, it has over 1 billion monthly users. So, to reach out to such a wide audience, your business HAS to be there. 

Moreover, nowadays double taps, tags, stories, and swipe ups are not at all new terms for you.

Well, this blog is everything about how to nail Instagram marketing for your hotel. It has 11 awesome strategies that you can start applying right away.

Right from the content to be posted, from the frequency of the posts to the Instagram Ads, this blog unveils the lock, stock and barrel of Instagram marketing for any hotel. 

Make sure you dig the gold out of Instagram in 2020. 

11 Ways to Improve Hotel Guest Experience

You must be trying numerous ways to win against your competitors. Right?

Among all the different strategies, do you know what is the one factor that you neglect? That is your GUESTS and the GUEST EXPERIENCE you provide.

We understand that you hardly get time to check on the quality of your guests’ experience. Therefore, we’ve curated 11 amazing ways through which you can enhance your hotel guest experience. 

In this blog, we have emphasized the latest ways of delivering a personalized guest experience.

If you want to take your hotel business a level up, then this blog is a must-read. 

10 Best Methods to Increase Your Hotel ADR

Average Daily Rate or hotel ADR is another important factor of hotel revenue management.  Along with RevPAR, it plays a great role in defining an increase in a hotel’s revenue.

Briefly, it is a metric to indicate the average realized room rental per day. And, working on ADR helps you devise a revenue generation blueprint that systematically gives your hotel business a hike in profit.

This blog tells you about how to calculate ADS rightly and which strategies you can apply to increase your ADR.

Once you implement these strategies, you’ll definitely get higher bookings, increased ADR and occupancy. 

Bonus: eBook on Hotel Revenue Management

In 2019, we launched our first ever eBook on hotel revenue management, and it garnered around 3000+ downloads in just one month.

It is a comprehensive eBook that has 9 proven strategies with actionable steps. The strategies given in this eBook are easy to apply.

These strategies are given through thorough research and exhaustive brainstorming. You can download it for free and start effective revenue management for your hotel in 2020. 

You’d agree that the hospitality industry is extremely dynamic. And to make a profitable business despite these challenges is difficult.

Here’s where revenue management comes to rescue. We know that revenue management is a tricky and vast topic.

However, with this eBook you can be familiar with all corners of revenue management, strategies to hike your revenue and grow your hotel business.

What next?

Even in 2020, we will continue to empower hospitality industry with such useful insights on various topics. Stay tuned!

The post Our 10 Blogs That Hotels Loved in 2019 appeared first on eZee Absolute.